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  • KW Group Achieves 75% Leasing Milestone at Flagship KW Delhi-6 Mall

    KW Group Achieves 75% Leasing Milestone at Flagship KW Delhi-6 Mall

    KW Delhi-6 Mall, the flagship retail destination of KW Group in Raj Nagar Extension, has achieved a major leasing milestone with 75% of its leasable area now committed. This positions the mall as a premier shopping and lifestyle hub for the Delhi-NCR region.

    In the last 6 months, brands such as Red Tape, Love & More, Swiss Beauty Select, EZE Perfume, and Love & More have opened exclusive stores. F&B brands including KFC, Samosa Singh, Single Dot Coffee, BBQ Beer Bash, BOBA Bhai, California Burrito, and Moko Cafe have also launched outlets. The Group has already signed MOU with Briyani blue, Mother Dairy, Phat Burger, Akava Luxury to open their stores and outlet in the mall.

    Pankaj Kumar Jain, Director of KW Group, commented, “Securing commitments from top brands covering 75% of the mall’s leasable area reflects both the strong confidence of retailers in KW Delhi-6’s strategic location and the growing demand for organised retail in Ghaziabad. We are constructing not just a shopping mall, but a complete lifestyle ecosystem where retail, leisure, food, and entertainment converge.”

    Spread across over 5 lakh sq. ft., the mall has attracted a strong mix of anchor tenants, fashion labels, premium retailers, F&B chains, entertainment zones, and essential services. More than 105 stores have already opened, with additional brands lined up to launch soon. KW Group targets full leasing completion within the next 6 to 8 months.

    Strategically located at Raj Nagar Extension, KW Delhi-6 enjoys excellent connectivity to Delhi, Noida, and Ghaziabad via key highways and metro links. Its modern architecture, spacious design, and focus on community experiences make it a one-stop destination for shopping, dining, and entertainment.

  • TAC InfoSec Delivers on Shareholder Commitment, Surpasses 10,000 Clients, and Emerges Among the Top 5 Vulnerability Management Companies Globally

    TAC InfoSec Delivers on Shareholder Commitment, Surpasses 10,000 Clients, and Emerges Among the Top 5 Vulnerability Management Companies Globally

    TAC Security’s 10,000-client milestone marks its entry into the league of global cybersecurity platforms where distribution, scale, and strategic reach translate into multi-billion-dollar enterprise value.

  • 6,500+ clients through TAC Security and 3,500+ through Cyberscope, position the Group among the leading Vulnerability Management players globally

Mumbai, 30 March 2026: TAC Security, a global leader in cybersecurity, today announced a historic milestone in its growth journey by surpassing 10,000 clients since April 2024, successfully delivering on its stated commitment to shareholders to achieve this milestone by 2026.

This landmark achievement includes 6,500+ clients added through TAC Security and 3,500+ through Cyberscope, reflecting the Group’s strong execution, global trust, and ability to scale with discipline. More importantly, the milestone marks the creation of a powerful global cybersecurity distribution platform that TAC Security believes will drive long-term enterprise value.

In cybersecurity, building trusted access to customers at this scale is one of the hardest assets to create. TAC Security has built this client base through product strength, credibility, automation, and execution-led growth. The Company believes this installed base is not just a reflection of current scale, but a strategic platform that can be leveraged to introduce, cross-sell, and upsell future-ready security solutions across a large global ecosystem.

TAC Security is trusted by some of the world’s most respected brands, including [Apple, Microsoft, Google, AWS, Samsung, Adobe, Salesforce, HSBC, PayPal, Western Digital, SoftBank, Yahoo!, Dropbox, SAP, Nissan Motor Corporation, Lenovo, Autodesk, Xerox, Whirlpool Corporation, Ricoh, Fujifilm, Casio, Toshiba, Brother, BlackBerry, Fortinet, Brady, ZoomInfo, Semrush, Gen, Freshworks, Perplexity, RocketReach, Indeed, Telegram, Revolut, TransUnion, DBS, Cencora, Amazon, UNICEF, King’s College London, University of Southern California, Singapore Ministry of Education, and Amazon Development Centre] demonstrating TAC Security’s relevance across cloud, enterprise software, fintech, banking, electronics, digital infrastructure, cybersecurity, and global technology ecosystems.

The 10,000-client milestone also significantly enhances TAC Security’s ability to expand wallet share across its platform. With solutions spanning ESOF AppSec, Vulnerability Management, Socify for compliance automation including SOC 2 readiness, and CyberScope’s Web3 Security and Smart Contract Audit capabilities, the Company is positioned to turn its client reach into a long-term monetization engine. TAC believes this creates a strong foundation for scaling current and future offerings in the new age of AI-driven security, compliance, AppSec, and digital trust.

TAC Security’s growth has been driven by a strong foundation of technical excellence and market credibility, supported by global recognitions and accreditations including Google CASA & MASA Security Assessor, ioXt Alliance Authorized Lab, ISO/IEC 17025:2017 Certification, CREST Accredited Penetration Testing Provider, CERT-In Empanelled Security Auditor, Linux Foundation association,

AICPA alignment, Gartner recognition, and IT-Harvest Cyber 150. The Company’s continued customer trust is further reflected in its strong market validation and consistent positioning as a customer-first cybersecurity platform.

Trishneet Arora, Founder and CEO, TAC Security, said:

“Crossing 10,000 clients is not just a growth milestone for TAC Security — it is the validation of the platform we have built. We made a promise to our shareholders, and we delivered. But more importantly, we have created one of the most valuable assets in cybersecurity: trusted distribution. This client base now gives us the reach to launch, cross-sell, and scale every next-generation security solution our customers will need — from vulnerability management and AppSec to compliance automation and Web3 security. That is what makes this milestone so powerful. It is not just a number. It is enterprise value. It is future monetization and direct alignment to our 2030 Bold Vision Target of $100M ARR and it is the foundation for TAC Security’s bold long-term vision.”

Having established a presence across 100+ countries, TAC Security believes this milestone marks the beginning of its next phase of growth. The Company sees its 10,000-client base as a strategic benchmark and a launchpad toward its broader long-term vision, including expanding product adoption, strengthening customer lifetime value, and building a globally dominant cybersecurity platform.

TAC Security’s ESOF AppSec solution, which combines automation, vulnerability management, AI-led intelligence, and human expertise, has emerged as a preferred choice for startups, enterprises, governments, regulators, and digital-first businesses worldwide. With the cybersecurity landscape rapidly evolving, TAC Security believes its large installed base, product depth, and execution discipline position it strongly to capture future opportunities across multiple segments of security and trust infrastructure.

TAC Security’s 10,000-client milestone marks its entry into the league of global cybersecurity platforms where distribution, scale, and strategic reach translate into multi-billion-dollar enterprise value.

  • Simple Skincare Habits to Prevent Pigmentation and Dark Spots

    Simple Skincare Habits to Prevent Pigmentation and Dark Spots

    Countless women battle uneven skin tone amid India’s harsh sun and the rising pollution that wreaks havoc not just on our skin but our overall health. This International Women’s Day, with its empowering theme “Give To Gain”, let’s gift ourselves radiant, spot-free skin through simple, science-backed habits. Pigmentation like melasma and dark spots arises from melanin overproduction, triggered by UV rays, hormone imbalances, friction, and inflammation. Since prevention is the best cure, embrace the following preventive measures to guard your skin health.

    Understand Your Skin’s Vulnerabilities

    Indian skin, often falling into Fitzpatrick types III to V, naturally ramps up melanin production, leaving us especially vulnerable to hyperpigmentation even from those quick bursts of sun. Hormonal shifts caused by pregnancy, PCOD, or menopause can intensify melasma, while post-acne marks continue to linger in the absence of corrective measures. Then there’s the urban grind, with Delhi’s thick smog pumping free radicals into the air that darken spots even more.

    Non-Negotiable Shield: Daily Sun Protection

    Sunscreen is melanin’s worst enemy. Apply broad-spectrum SPF 50+ PA++++ (zinc oxide-based for sensitive skin) every morning, reapplying every 3-4 hours outdoors. If you reside in the metro cities, opt for tinted formulas with iron oxide to block visible light, which worsens melasma. As far as quantity is concerned, use 1/4 tsp for face/neck; mix with moisturizer if greasy textures are a concern. Studies show consistent use cuts new spots by 50%.

    Gentle Cleansing and Exfoliation Habits

    Over-cleansing strips natural oils, sparking rebound pigmentation. Twice-daily, use a pH-balanced cleanser (ceramide-infused for barrier repair). Exfoliate 2-3 times weekly with 2% mandelic or lactic acid, not harsh scrubs, to slough dead cells without irritation. Each night, reach for a vitamin C serum at 10-20% to brighten your glow while blocking the enzyme that fuels melanin, then layer on 5% niacinamide to gently fade those stubborn spots and soothe inflammation from the day’s pollution.

    Lifestyle Practices to Adopt

    Hydrate well, aim to consume 3L of water daily and apply hyaluronic acid gels to hydrate externally as dehydrated skin darkens faster. Follow a diet that incorporates antioxidant-rich amla, tomatoes, and green tea, which curbs melanin via polyphenols. Sleep 7-8 hours to keep the stress hormone cortisol under control, as its spike can worsen pigmentation. Hands off those pimples, picking them invites post-inflammatory hyperpigmentation (PIH) that lingers far longer than you’d like. Ease up on phone blue light too, using screen filters to keep it from stirring up more trouble. If hormonal imbalances are causing your pigmentation, consult your dermatologist for a remedy.

     Takeaway

    If those spots stick around even after three months of sticking to these habits, it’s worth checking for underlying issues like thyroid imbalance or PCOS through simple bloodwork. Treatments such as the Neo Elite laser for precise pigmentation targeting, Q-switched lasers, or chemical peels can truly transform your skin, but they work their magic best when layered over a solid base of daily protection. This Women’s Day, empower your natural glow, those small, consistent habits build the confidence that radiates from within.

    Written By: Dr. Veena, Dermatologist, Kaya Bangalore

  • JungleBerry’s ‘Wildly Ayurvedic’ Campaign Highlights Modern Ayurveda Innovation

    JungleBerry’s ‘Wildly Ayurvedic’ Campaign Highlights Modern Ayurveda Innovation

  • Empowering Voices: PRABHAT’s “What is Love” Exhibition Celebrates Creativity

    Empowering Voices: PRABHAT’s “What is Love” Exhibition Celebrates Creativity

    New Delhi, March 2026: PRABHAT – Society for Child Development successfully presented A Journey Into Expression – What is Love at the Open Palm Court, India Habitat Centre, from 28 to 31 March 2026. The exhibition brought together a powerful showcase of artworks created by 15 women with disabilities, reflecting their journey of discovering voice, emotion, and love through art.

    The exhibition was inaugurated on 28 March 2026 by eminent art historian and curator Dr. Alka Pande, in the presence of Mr. Prem Singh Dhingra, who graced the occasion as the Guest of Honour. The opening witnessed an engaged gathering of artists, art enthusiasts, and members of the cultural community, all coming together to support and celebrate this meaningful initiative.

    Led by Dr. Madhumita Puri, the project focused on enabling participants to express themselves beyond conventional boundaries. Guided by artists Suparna Arora (Ceramics), Shalini Dutt (Textiles), and Sujata Das (Painting), the participants explored diverse mediums, translating their inner experiences into deeply personal and evocative works of art.

    The exhibition stood as a testament to the transformative power of art as a tool for inclusion, empowerment, and emotional expression. Each artwork reflected not only creativity but also courage, individuality, and the human need for connection and love.

    Thoughtfully documented by videographer Siddhartha Puri, the journey highlighted how art can bridge gaps, challenge perceptions, and create meaningful dialogue around ability and expression.

    A Journey Into Expression – What is Love was widely appreciated by visitors for its sensitivity, authenticity, and the powerful narratives it brought forward. The exhibition reaffirmed PRABHAT’s commitment to “changing attitudes and changing lives” through impactful and inclusive initiative.

  • Noida International Airport NIA completed on time through CM Yogi’s vision and regular review

    Noida International Airport NIA completed on time through CM Yogi’s vision and regular review

    Delhi, 28 March: With 8 years of continuous effort, coordination, supervision and review, Noida International Airport NIA has now become a reality. After receiving the aerodrome license in March 2026 and with the inauguration of Phase 1 by Prime Minister Narendra Modi, the airport is now fully ready for operations. This marks a decisive step towards making Uttar Pradesh a global aviation hub. This has been made possible due to the strong resolve of Chief Minister Yogi Adityanath, whose vision, efficiency and regular monitoring ensured that this mega project progressed in a time-bound manner.

    This ambitious project began in 2017, when site clearance was received in July and NOC from the Ministry of Home Affairs was obtained in October. This was the phase when the foundation was laid to develop Jewar as a global airport.

    Subsequently, in 2018 Noida International Airport Limited NIAL was formed, giving the project an institutional framework. In 2020, Zurich Airport International AG was selected as the concessionaire and the concession agreement was signed.

    After financial closure and approval of the master plan in August 2021, the appointed date timeline was declared in October 2021, paving the way for the execution of this mega project. Construction work began in March 2022 and Tata Projects was appointed as the EPC Engineering, Procurement and Construction contractor.

    From 2022 to 2024, all major tasks were completed within set timelines, reflecting strong project management efficiency. In October 2025, the calibration flight was successfully conducted, and in March 2026, the aerodrome license was obtained. With this, the airport became fully ready for operations.

    Chief Minister Yogi Adityanath’s active involvement was visible at every stage of this mega project, from land acquisition to its inauguration. Whether it was matters related to construction, various approvals or coordination between departments, CM ensured steady progress through regular guidance and review.

    He did not limit this project to just an airport, but envisioned it as a comprehensive hub for industrial development, logistics and investment.

    As a result, the Yamuna Authority region is witnessing rapid industrial growth, creating a new foundation for development. This airport will not only generate lakhs of employment opportunities but will also elevate investment, industrialization, exports, logistics and tourism to new heights.

    This outcome of Chief Minister Yogi Adityanath’s vision ushers Uttar Pradesh into a new era of global connectivity and economic strength. This eight-year journey has now become the beginning of a new flight.

  • VETO Onboards B4U Channels to Strengthen Its Connected TV Entertainment Offering

    VETO Onboards B4U Channels to Strengthen Its Connected TV Entertainment Offering

    New Delhi, March 27, 2026: VETO, India’s family-first CTV OTT platform, has announced a strategic partnership with B4U Network, strengthening its entertainment portfolio and expanding its reach among family audiences nationwide. The collaboration aligns with VETO’s vision of delivering a unified and trusted large-screen viewing experience.

    Expanded Content Offering for Diverse Audiences

    As part of this partnership, VETO users will gain access to an extensive range of content from B4U Network’s popular channels, including B4U Movies, B4U Music, B4U Kadak, and Bhojpuri+. The integration brings a diverse mix of Bollywood films, music, and regional programming, catering to the varied preferences of Indian viewers.

    Leadership Perspective on the Collaboration

    Commenting on the development, Ritu Dhawan, Managing Director of VETO, said, “Our vision is to redefine large-screen entertainment for Indian households by offering a trusted, free, and unified viewing experience. Partnering with B4U Network enhances our ability to deliver engaging and regionally relevant content, helping us connect more deeply with audiences across India. We remain focused on providing high-quality entertainment that families can enjoy together.”

    Strengthening Viewer Experience and Reach

    With the addition of B4U Network’s content, VETO continues to scale its offerings, enhancing the overall viewing experience through a richer and more diverse content library. The integration is expected to significantly expand the platform’s audience base while ensuring seamless access to high-quality entertainment.

    About VETO

    VETO is a family-first, CTV-focused OTT platform built for the Connected TV ecosystem in India. It offers a seamless and trusted large-screen viewing experience with access to Live TV, News, Sports, Movies, Music, Podcasts, and on-demand programming. The platform emphasizes intuitive content discovery and curated, credible programming without mandatory login requirements. VETO aims to streamline fragmented content consumption by combining premium long-form content, creator-led shows, and event-based programming across multiple categories.

  • SomniScan Brings Hospital-Grade Sleep Diagnostics Home, Redefining Access and Accuracy in India

    SomniScan Brings Hospital-Grade Sleep Diagnostics Home, Redefining Access and Accuracy in India

    27 March, 2026: SomniScan is transforming sleep diagnostics in India by bringing hospital-grade polysomnography (PSG) directly into patients’ homes, combining clinical accuracy with the convenience of at-home testing. Addressing a critical gap in the healthcare system, SomniScan enables full sleep studies without the need for hospital admission, helping patients and clinicians access reliable diagnostics more efficiently. “From sleep labs to living rooms, without compromising on accuracy.”

    Sleep disorders remain widely underdiagnosed in India, with nearly 80% of sleep apnea cases going undetected. As per a report by AIIMS, an estimated 10.3 million people in India are affected, highlighting the scale of the problem. Traditional sleep studies are often limited to major hospitals, require overnight stays, and can be costly and inconvenient. This leads to delayed diagnosis and increases the risk of serious health conditions such as hypertension, diabetes, and cardiovascular disease. SomniScan directly addresses these challenges by making comprehensive sleep diagnostics more accessible across geographies, including Tier 2 and Tier 3 cities.

    Unlike basic home sleep tests, SomniScan delivers a complete diagnostic system rather than a simplified screening tool. Accurate diagnosis—not just detection—is critical in managing sleep disorders effectively. It captures detailed physiological signals including brain activity (EEG), enabling true sleep staging (REM, light, and deep sleep)—a capability typically unavailable in most home sleep tests. The system uses gold-standard polysomnography with high-quality sensors and gold cup electrodes, ensuring precision comparable to in-lab studies. High sampling rates further enhance data accuracy and reliability.

    Each study is manually scored epoch-by-epoch by trained sleep technologists certified as RPSGTs, following AASM guidelines to ensure clinical rigor and trust. Reports are delivered within 24 to 48 hours, allowing for timely medical intervention. Patients benefit from sleeping in their natural environment, reducing the ‘first night effect’—a well-known phenomenon where unfamiliar lab settings alter sleep patterns—resulting in more natural and reliable data.

    Pranav Kaistha, Sleep Diagnostics Specialist (RPSGT) & Co-Founder, SomniScan said, “SomniScan is designed to ensure that patients no longer have to choose between convenience and clinical accuracy. We are making gold-standard sleep diagnostics as accessible as a routine blood test.”

    From screening to full diagnostic evaluations, SomniScan supports a wide range of use cases, including sleep apnea diagnosis, CPAP titration, and evaluation of complex sleep disorders. By improving access, accuracy, and turnaround time, SomniScan is redefining sleep diagnostics in India by making accurate, timely, and accessible diagnosis possible beyond traditional hospital settings.

  • ICCPL Foundation Drives Menstrual Health Awareness Through #RahatWithICCPL in NCR

    ICCPL Foundation Drives Menstrual Health Awareness Through #RahatWithICCPL in NCR

    ICCPL Foundation, the CSR arm of ICCPL Group, led a menstrual hygiene awareness and pad distribution drive across Noida and Indirapuram under its #RahatWithICCPL initiative. Starting from International Women’s Day through the auspicious period of Navratri, the effort focused on improving access to sanitary products while promoting safe menstrual practices.

    The drive aimed to address persistent gaps in awareness and accessibility, while discouraging the use of unsafe alternatives. Through direct community engagement, ICCPL Foundation facilitated conversations around menstrual health—a topic that continues to face stigma and limited awareness. Alongside product distribution, the outreach placed emphasis on education as a key enabler of long-term behavioural change.

    ICCPL Foundation

    Commenting on the initiative, Ambika Saxena, CEO, ICCPL Foundation, said, “For us, initiatives under #RahatWithICCPL are not campaigns; they are commitments we carry forward with intent and empathy. This menstrual health effort was designed to move beyond symbolic observances and focus on consistent, on-ground engagement. Extending from Women’s Day to Navratri, it allowed us to connect two important moments through a shared purpose: supporting women in ways that are practical and relevant. Menstrual hygiene remains an area where awareness and access need to go hand in hand. Through this effort, we aimed to contribute in a small but meaningful way by encouraging informed choices, addressing everyday challenges, and engaging directly with communities where such conversations are still limited.”

    The outreach draws from the essence of Navratri, honouring Shakti not only through devotion, but through actions that support and empower women in their daily lives.

    Under its flagship initiative #RahatWithICCPL, ICCPL Foundation has undertaken several community-led interventions, including a blanket distribution drive for the homeless during winter.

    ICCPL Foundation

    The Foundation continues to scale such efforts under #RahatWithICCPL, with a focus on strengthening awareness, improving access, and encouraging wider participation from communities and organisations working towards women’s health and dignity.

  • Nav Nirman Ke 9 Varsh: Uttar Pradesh emerges as the Leader in Tourism

    Nav Nirman Ke 9 Varsh: Uttar Pradesh emerges as the Leader in Tourism

    Delhi, March 26: The new success story being written by Uttar Pradesh in the tourism sector is not limited to record-breaking tourist numbers but has become a symbol of a broader cultural renaissance. In the state, faith and economy are complementing each other, giving a new direction to the growth of tourism.

    In line with the vision of Chief Minister Yogi Adityanath, the successful implementation of the Tourism Policy 2022, along with the development of eco-tourism, infrastructural improvements in tourism facilities, better connectivity, strong law and order, and expansion of airports, expressways, and transport services, has played a crucial role in boosting tourism.

    Additionally, the ‘Temple and Festival Economy’ model of the Yogi government is shaping Uttar Pradesh into a global spiritual tourism hub. A recent study by IIM Lucknow on tourism in Ayodhya has also praised this model.

    During the nine-year tenure of the Yogi government, Uttar Pradesh has recorded remarkable progress in tourism, as reflected in the data.

    In 2017, the state received around 23.75 crore tourists, which nearly doubled to 54.06 crore in 2019. Although there was a decline during the COVID pandemic, the effective implementation of the Tourism Policy 2022 led to a rapid recovery. As a result, in 2024, with 64.91 crore tourists, Uttar Pradesh became the state with the highest number of domestic tourists in the country and ranked fourth in foreign tourist arrivals.

    Furthermore, in 2025, the Mahakumbh-2025 led to an unprecedented surge, with tourist numbers reaching 156.18 crore. Notably, over the past 9 years, tourist footfall in Uttar Pradesh has increased nearly sevenfold. Currently, the state accounts for 21.9 percent of India’s domestic tourism share, indicating its growing prominence as a global tourism hub.

    The Uttar Pradesh Tourism Policy 2022, aligned with the Chief Minister’s vision, has brought transformative changes to the tourism-driven economy. The policy promotes 22 activities, including hotels, homestays, eco-tourism, wellness, and adventure tourism, supported by investment-based subsidies.

    So far, an investment target of ₹36,681 crore has been achieved, and over 1,684 tourism units have been registered. This has generated more than 5 lakh employment opportunities in the state, with notable growth in women’s participation.

    To strengthen religious and cultural tourism, several pilgrimage development councils have been established and revitalized, enhancing facilities for devotees while boosting local tourism economies.

    Key initiatives include the Ayodhya, Devipatan, Braj Teerth, Vindhyachal, Chitrakoot, Naimisharanya, and Shuk Teerth Development Councils. Additionally, more than 12 tourist circuits have been developed, including Ramayana, Krishna, Buddhist, Jain, Sufi, and Freedom Struggle circuits. The widening and development of 83 religious routes have further improved accessibility for pilgrims.

    Tourism activities have been strengthened through the preservation of the state’s cultural heritage. Notable initiatives include the establishment of Bhatkhande Sanskriti University in Lucknow, museums in Kaushambi and Barabanki (Babu K.D. Singh Museum), the Gorkha Regiment Center, a museum in Meerut dedicated to the 1857 Freedom Struggle, and the Shaheed Memorial in Gorakhpur.

    Projects such as Azad Park and the ‘Dekho Prayagraj’ trail, development of Bundelkhand (Mahoba) as a heritage tourism destination, the International Ramayana and Vedic Research Institute in Ayodhya, Buddha Theme Park in Kushinagar, and integrated tourism development in Bateshwar (Agra) and Shravasti are contributing to both cultural enrichment and tourism growth.

    To promote eco-tourism, the UP Eco-Tourism Board was established in August 2022. Facilities such as night stays, watch towers, nature trails, cafeterias, homestays, and bird-watching have been developed in major eco-tourism destinations like Dudhwa, Katarniaghat, Pilibhit Tiger Reserve, Amangarh, and Sohagibarwa forest regions.

    A total of 49 eco-tourism projects have been initiated, and 234 villages have been selected for rural tourism.

    Youth tourism clubs have also been formed across all districts to enhance local participation.

    The ‘Temple and Festival Economy’ model has proven to be the most influential factor in tourism growth. A strong example is the consecration ceremony of the Ram Temple in Ayodhya.

    Tourist numbers in Ayodhya surged from 2.84 lakh in 2017 to over 16.44 crore in 2024, and further to 29.95 crore in 2025. Similarly, the Kashi Vishwanath Dham Corridor in Varanasi and the Kumbh and Mahakumbh in Prayagraj have significantly boosted tourism in these regions.

    This model has extended beyond major cities, with 197 historical and sacred sites restored between 2017 and 2025, leading to substantial growth in tourism-driven trade and employment.

    Festivals in Uttar Pradesh have transformed into grand cultural spectacles. Events such as Ayodhya’s Deepotsav, Varanasi’s Dev Deepawali, and the Holi celebrations in Mathura and Barsana attract both domestic and international tourists. The Mahakumbh-2025 in Prayagraj alone witnessed 66.30 crore visitors, breaking global records.

    Regional fairs such as Lalitpur’s Lakhri Mela, Bulandshahr’s Kartik Purnima Ganga Snan Mela, Meerut’s Nauchandi Mela, Agra’s Bateshwar Cattle Fair, and Ballia’s Dadri Mela have also been elevated to grand scales, benefiting sectors like hospitality, retail, transport, prasad and floriculture, and services.

    This cultural resurgence and expansion of tourism infrastructure are steadily positioning Uttar Pradesh as a global spiritual tourism hub.

    The Tourism Policy 2022 and the ‘Temple and Festival Economy’ model have played a pivotal role in this transformation. Over the past 9 years, Uttar Pradesh has surpassed states like Rajasthan, Kerala, and Tamil Nadu to rank first in domestic tourism.

    Moreover, the increasing number of international visitors to spiritual centers such as Kashi, Ayodhya, Mathura, and Prayagraj is set to further establish Uttar Pradesh as a leading global destination for spiritual tourism.