Blog

  • Habuild’s “Digital Maa-stery Week” redefines digital learning as a shared path to independence, confidence, and everyday empowerment

    Habuild’s “Digital Maa-stery Week” redefines digital learning as a shared path to independence, confidence, and everyday empowerment

    The 7-day Mother’s Day initiative encourages women to take ownership of the digital world around them.

    India, May 2026: Habuild has launched “Digital Maa-stery Week”, a 7-day digital empowerment initiative designed to challenge the everyday dependence on others for basic digital tasks, and instead encourage women—especially mothers and first-time smartphone users—to build confidence, independence, and familiarity with the digital world.

    Timed around Mother’s Day, the initiative moves beyond celebratory messaging to focus on a deeper behavioral shift—how women interact with technology in their daily lives, and how small changes in digital usage can lead to greater autonomy at home and beyond.

    Moving from dependence to digital ownership

    The initiative is built around a simple but powerful idea: digital tools are already part of everyday life, but confidence in using them is not yet evenly distributed.

    “Digital Maa-stery Week” encourages participants to move from relying on others for everyday digital actions—such as AI, payments, bookings, navigation, or online services—to independently navigating them through structured, step-by-step learning. It also teaches how to spot and navigate online scams.

    Across seven days, the initiative introduces practical digital themes including:

    • Understanding and using smartphones more effectively
    • Accessing essential services like UPI payments, shopping, healthcare, and bookings
    • Identifying online scams and building digital safety habits
    • Simplifying artificial intelligence for everyday use
    • Using maps and location tools for mobility and confidence
    • Reflecting on personal growth through a Mother’s Day learning journey

    Rather than positioning digital learning as technical education, the initiative frames it as a lived experience rooted in everyday actions.

    Speaking about the initiative, Saurabh Bothra, CoFounder, Habuild, said, “We don’t often realise how dependent we become on others for even the smallest digital tasks—whether it is booking something online, making a payment, or navigating a new app. Digital Maa-stery Week is not about teaching technology in isolation. It is about building confidence beginning with small, repeated actions. Once that confidence is built, it quietly changes how people engage with the world around them. Habuild is built keeping mothers in mind and we work on just one mission to make things easier for our moms. Digital Maa-stery is also an attempt in the same direction.”

    Everyday digital life as shared capability

    The initiative places emphasis on real-world digital behaviours that are often delegated to others in households—such as managing online payments, accessing services, or handling communication tools.

    It also introduces emerging digital concepts like AI in a simplified manner, positioning it as an assistive tool rather than a complex technology, helping users explore how it can support everyday tasks like writing, translation, and learning.

    Reflecting on the digital divide in everyday homes

    While India has seen rapid digital adoption, Habuild’s initiative highlights a quieter gap—the gap between access and confidence.

    Digital Maa-stery Week focuses on addressing this gap through repetition, simplicity, and relatable examples, helping participants gradually move from assisted usage to independent digital engagement.

    Register for Digital Maa-stery Week

    Participants can join the 7-day program by registering here:
     https://habuild.in/c/digital-maastery/login/

    Videos-

    1. https://www.instagram.com/reel/DX8la3QPP_r/?igsh=eDQ0bHkwYWM0OTU2
    2. https://www.instagram.com/reel/DYEdeWwPskA/?igsh=MTg4ejI5YjU0azJtdg%3D%3D
  • “Stories the Soil Remembers” Explores Nature, Memory and Urban Change Through Jyoti Tyagi’s Art

    “Stories the Soil Remembers” Explores Nature, Memory and Urban Change Through Jyoti Tyagi’s Art

    Artists, art enthusiasts, cultural personalities, and friends came together for the opening of “Stories the Soil Remembers”, a solo exhibition by Jyoti Tyagi, curated by Prayag Shukla, at Shridharani Gallery.

    The exhibition was inaugurated by Chetan Prakash Jain in the presence of renowned artist Jatin Das and celebrated classical dancer Pratibha Prahlad. Their presence made the evening special and meaningful.

    Jyoti Tyagi’s artworks impressed visitors with their quiet beauty and emotional depth. Through repeated images of peacocks, trees, birds, and open landscapes, she reflects on the close connection between humans and nature. Her paintings speak about care, belonging, and the fragile balance of the environment.

    Her work also explores the emotional journey of human life in today’s fast-changing world. Each painting becomes a space for memory, thought, and reflection, allowing viewers to connect with their own feelings and experiences.

    An important aspect of her work is her observation of the changing relationship between cities and nature. As cities continue to grow, nature slowly disappears, often without people noticing it. Jyoti repeatedly returns to this theme in her paintings. Her works are not traditional landscapes but spaces where different elements try to exist together. Birds often appear in her compositions as quiet yet meaningful presences. They represent both displacement and resilience, while also drawing attention to larger environmental concerns without forcing any fixed meaning on the viewer.

    Her recent body of work, “Stories the Soil Remembers”, began with a simple but powerful question: what does the ground remember when buildings continue to rise over it? Through these works, she tries to explore the hidden layers of the city. Rather than giving direct answers, the paintings invite viewers to pause and reflect.

    At a time of rapid development and constant change, Jyoti Tyagi’s work reminds people to think not only about progress, but also about what gets left behind. Her paintings encourage viewers to listen to the soil, forgotten memories, and stories buried beneath the city’s endless expansion. Through her art, she tries to hold onto the possibility of coexistence between humans and nature, even if that balance is fragile.

    Jyoti Tyagi’s artistic journey is shaped by academic excellence, personal experiences, and a lifelong love for creativity. Art has been a natural part of her life since childhood, which she gradually developed into a serious and evolving artistic practice.

    Born in western Uttar Pradesh and now living in Ghaziabad, she continues to draw inspiration from her surroundings, roots, and everyday life. She holds a Master’s degree in Economics along with a B.Ed, and also spent three fulfilling years in the teaching profession before dedicating herself fully to art.

    Her journey as an artist has not been easy. Family responsibilities and social challenges led to a 19-year break in her artistic career. At the age of 41, with determination and courage, she decided to pursue a Diploma in Fine Arts. This training gave her the technical skills and artistic discipline that continue to shape her work today.

    Jyoti Tyagi has participated in several prestigious exhibitions across India. She took part in group shows at Lalit Kala Akademi, New Delhi, in 2014, 2015, 2016, 2021, and 2022. Her work has also been shown in important national exhibitions in Varanasi, Amritsar, and Lucknow, including the Kashi National Art Exhibition and the All India Art Exhibitions organised by the Indian Academy of Fine Arts, Amritsar. She was also honoured and awarded by the Lalit Kala Academy, Uttar Pradesh, and has participated in many art camps.

    Her artworks are part of several private and corporate collections in India and abroad. One of the important milestones in her career was her first solo exhibition, “TRANSFORMATION”, held at Lalit Kala Akademi in 2019. The exhibition marked years of dedication, hard work, and artistic growth. Today, Jyoti Tyagi continues to grow as an artist, exploring new ideas and perspectives while remaining sincere and disciplined in her practice.

    The evening was appreciated not only for the artworks but also for its warm hospitality. Guests enjoyed delicious starters and soft drinks, creating a relaxed and welcoming atmosphere for everyone present.

  • Eye-Q Strengthens Lucknow Presence with Facility Upgrade; Continues Legacy of 1 Crore+ Patients

    Eye-Q Strengthens Lucknow Presence with Facility Upgrade; Continues Legacy of 1 Crore+ Patients

    Lucknow , 8 May 2026: Eye-Q Super-Speciality Eye Hospitals, one of India’s leading eye care chains, has strengthened its presence in Lucknow with the upgradation of its existing Rajajipuram centre. The upgraded facility was inaugurated on 7 May 2026 with the aim of further enhancing access to advanced and affordable eye care services in the city and nearby regions.

    The event was graced by Mr. Kaushal Kishore, Former Union Minister of State for Housing and Urban Affairs and former Member of Parliament, as the Chief Guest. Dr. Ajay Sharma, CMD & Founder, Eye-Q Eye Hospitals, and Mr. Rajat Goel, CEO & Co-founder, Eye-Q Hospitals, were also present at the inauguration ceremony. Shri Rajeshwar Singh, MLA from Sarojini Nagar and former Joint Director of the Enforcement Directorate, attended the event as the Guest of Honour, while senior BJP leader Mr. Anjani Srivastava was present as the Special Guest.

    The event was further attended by Dr. Babar Parvez Khan, Associate Medical Director – Lucknow & Kanpur Region, and Dr. Utsav Deep, Clinical In-Charge, Rajajipuram Centre.

    Having served millions of patients across its network, Eye-Q continues to expand and upgrade its footprint with a focus on advanced technology, experienced specialists, and patient-centric care. The upgraded Rajajipuram centre now features enhanced retina services and advanced OCT (Optical Coherence Tomography) technology, enabling more accurate diagnosis and advanced retinal care for patients. The centre is designed to provide comprehensive eye care services under one roof, ensuring timely diagnosis and effective treatment for patients in Lucknow and surrounding areas.

    Dr. Ajay Sharma, CMD & Founder, Eye-Q Eye Hospitals, said, “Our vision is to make world-class eye care accessible and affordable for every individual. Through upgraded infrastructure, advanced diagnostic systems, and experienced medical professionals, we are committed to delivering high standards of clinical excellence and patient care.”

    Mr. Rajat Goel, CEO & Co-founder, Eye-Q Eye Hospitals, added, “The upgradation of the Rajajipuram centre reflects our continued commitment to strengthening quality eye care services in Lucknow and surrounding regions. We remain focused on enhancing patient experience through advanced technology and compassionate care.”

    Dr. Babar Parvez Khan, Associate Medical Director – Lucknow & Kanpur Region, said, “The upgraded retina clinic and addition of advanced OCT technology will help us provide more precise diagnosis and effective treatment planning for retinal disorders. Our experienced team continues to work towards delivering seamless and personalized patient care.”

    Dr. Utsav Deep, Clinical In-Charge, Rajajipuram Centre, stated, “The centre offers treatment for cataract, retina disorders, glaucoma, refractive (vision correction) procedures, and routine eye examinations. With updated technology and a skilled medical team, we are focused on ensuring accurate diagnosis and improved patient outcomes.”

    To mark the occasion, Eye-Q has introduced a special inaugural offer under which complete eye check-ups will be available for just ₹100 for a limited period. The initiative aims to encourage regular eye examinations and promote better eye health awareness among the public.

    The upgraded Rajajipuram centre marks another significant step in Eye-Q’s mission to expand access to advanced, affordable, and reliable eye care services across the country.

  • Zemya IVF & Fertility Clinics Launches in Green Park

    Zemya IVF & Fertility Clinics Launches in Green Park

    Bringing Best Fertility Care Closer to Patients

    With nearly one in six couples today facing infertility and many continuing to struggle in silence due to stigma, delayed diagnosis, or lack of the right guidance, the need for fertility care that is not just advanced but also transparent and supportive has never been greater.

    Addressing this gap, Zemya IVF & Fertility Clinics has launched in Green Park Extension, South Delhi, with a vision to redefine how fertility treatment combines cutting-edge technology with a deeply personalised, patient-first approach.

    With over 40+ years of combined clinical expertise, our team at Zemya IVF & Fertility Clinics has collectively performed 15,000+ IVF and ICSI procedures and supported 50,000+ families on their journey to parenthood. We bring together globally trained fertility specialists, experienced clinicians, full-time ESHRE-certified embryologists, andrologists, and geneticists under one roof.

    What sets Zemya IVF & Fertility Clinics apart is our ethical and individualised approach to treatment. Rather than adopting a one-size-fits-all method, our team of experts emphasises thorough evaluation, patient education, and step-by-step guidance, often exploring natural or less invasive options before recommending advanced procedures like IVF.

    Located in the heart of South Delhi, Zemya IVF & Fertility Clinics is equipped with a state-of-the-art IVF laboratory built to international standards, along with advanced andrology facilities, modular operation theatres, private and deluxe recovery rooms, on-site pathology services, and an in-house pharmacy, ensuring a seamless and high-quality patient experience.

    One of the key highlights of Zemya IVF & Fertility Clinics is its adoption of RI Witness® technology, an advanced RFID-based electronic witnessing system which very few clinics have. This system ensures continuous tracking of eggs, sperm, and embryos throughout the IVF process, significantly reducing the risk of sample mix-ups and enhancing patient confidence through transparency and safety.

    “At Zemya IVF & Fertility Clinics, our vision is to make compassionate, high-quality healthcare accessible and affordable for everyone. We are committed to putting patients first and delivering care that is ethical, transparent, and patient-centred. We strive to provide the best possible outcomes while supporting every patient with empathy and trust.” Mr. Athar Anjum, Founder & Managing Director of Zemya IVF & Fertility Clinics, a name well recognised in Delhi’s healthcare circle

    We offer a comprehensive range of services including IVF, ICSI, IUI, fertility preservation, genetic testing (PGT), donor programmes, etc., ensuring that patients have access to complete fertility solutions under one roof.

    “We often see patients come in after months or even years of trying, feeling confused and overwhelmed. At Zemya IVF & Fertility Clinics, our focus is to first bring clarity to their situation, because the right understanding often changes the entire course of treatment.” Dr. Pooja Bajaj Wadhwa, Medical Director, Senior Consultant IVF & Infertility, Zemya IVF & Fertility Clinics

    “Fertility care has advanced significantly over the years. Today, with better imaging, improved lab techniques, and more precise diagnostics, we are able to manage cases that were once considered very challenging, with far greater confidence.” Dr. Deeksha Tyagi, Clinical Director, Senior IVF & Infertility Imaging Expert, Zemya IVF & Fertility Clinics

    As fertility challenges continue to rise and patients seek more transparent and trustworthy care, Zemya IVF & Fertility Clinics sets a new benchmark in reproductive medicine, not just through outcomes, but through the experience it offers.

  • Sheena Chohan Shares Her Artistic Transformation Through Rabindranath Tagore-Inspired Cinema

    Sheena Chohan Shares Her Artistic Transformation Through Rabindranath Tagore-Inspired Cinema

    On Tagore’s Birth Anniversary, Sheena Chohan Reflects on the Literary Master’s Progressive Female Characters That Shaped Her Early Career

     

     

     

     

     

     

     

     

  • Mothers Leading with Purpose: Women Balancing Leadership and Motherhood Across Industries

    Mothers Leading with Purpose: Women Balancing Leadership and Motherhood Across Industries

    Motherhood and leadership often demand the same qualities: resilience, empathy, patience, adaptability, and the ability to nurture growth. Across industries, women leaders today are not only building successful businesses and transforming sectors but are also balancing the deeply personal journey of motherhood alongside demanding professional roles.

    This Mother’s Day, we celebrate inspiring women leaders whose journeys reflect the strength, compassion, and determination it takes to lead both at home and at work.

    Ambika Bhaik, CEO, Yellow Fertility and IVF

    Ambika Bhaik, CEO, Yellow Fertility and IVF

    Ambika Bhaik’s leadership journey reflects a unique blend of strategic expertise and emotional understanding. As CEO of Yellow Fertility and IVF, she is helping redefine fertility care in India by making advanced reproductive treatments more accessible and compassionate for families across the country.

    As a mother herself, Ambika deeply understands the emotional realities associated with parenthood and fertility journeys. Under her leadership, Yellow Fertility has expanded across multiple cities while maintaining a patient-centric approach rooted in care, empathy, and trust.

    Shaily Mehrotra, Founder & CEO, Fixderma

    Shaily Mehrotra, Founder & CEO, Fixderma

    Shaily Mehrotra has built one of India’s leading dermatological skincare brands through a strong focus on science-backed innovation and consumer trust. As the Founder and CEO of Fixderma, she has played a pivotal role in expanding the brand’s presence across India and international markets.

    Alongside building a fast-growing skincare business, Mehrotra has balanced the responsibilities of motherhood with entrepreneurship, bringing a deeply personal understanding of care and consistency into her leadership approach. Her journey reflects perseverance, discipline, and the ability to build a purpose-driven brand while managing multiple roles with confidence.

    Radhika Gupta, Managing Director & CEO, Edelweiss Mutual Fund

    Radhika Gupta, Managing Director & CEO, Edelweiss Mutual Fund

    Radhika Gupta is widely recognised as one of the most influential voices in India’s financial services sector. As the Managing Director and CEO of Edelweiss Mutual Fund, she has played a key role in making financial awareness and investing more accessible to a wider audience, especially younger investors.

    As a leader and mother, Gupta has often spoken about embracing imperfections and balancing personal and professional responsibilities with authenticity. Her journey, marked by resilience and openness, continues to inspire working mothers and young professionals navigating ambitious careers alongside family life.

    Akansha Agarwal, Co-Founder & CMO, Int2Cruises

    Akansha Agarwal, Co-Founder & CMO, Int2Cruises

    Akansha Agarwal has played an important role in shaping the growth of India’s emerging cruise travel sector. With experience across advertising, retail, FMCG, and travel, she has helped position Int2Cruises as a cruise-focused platform making experiential holidays more accessible to Indian travellers.

    As a mother and entrepreneur, Agarwal brings a thoughtful and balanced perspective to leadership, combining strategic brand building with empathy and adaptability. Her journey reflects the evolving role of women leaders who are successfully balancing growing businesses while nurturing families and personal aspirations.

     Manisha Chaudhary, Founder & Director , Value 360 Communications

     Manisha Chaudhary, Founder & Director , Value 360 Communications

    Manisha Chaudhary has been instrumental in building Value 360 Communications into one of India’s leading integrated communications firms. With years of experience in strategic communications and brand building, she has worked closely with businesses across sectors, helping shape impactful narratives and strong brand identities.

    As a mother and entrepreneur, Chaudhary’s leadership journey reflects resilience, adaptability, and a people-first approach. Balancing the responsibilities of leading a fast-growing organisation alongside motherhood, she continues to inspire women professionals by championing growth, mentorship, and inclusive leadership within the communications industry.

    The Power of Mothers Who Lead

    These women leaders represent a generation redefining success on their own terms, building businesses, leading organisations, nurturing families, and inspiring future generations along the way.

    Their journeys remind us that motherhood and ambition are not opposing forces. Instead, they often strengthen one another, creating leaders who bring empathy, resilience, and purpose into every space they lead.

  • Four Industry Veterans Launch Daksham Capital, a Premium Family Office and Financial Services Firm

    Four Industry Veterans Launch Daksham Capital, a Premium Family Office and Financial Services Firm

    Integrated advisory across family office, private banking, investment banking, estate planning, real estate investments and lending solutions~

     India, 7th May 2026: In a move shaped by shared conviction and complementary expertise, four seasoned leaders from the financial services industry have come together to launch Daksham Capital, a multi-family office, premium private banking and wealth management firm serving high-net-worth and ultra-high-net-worth individuals, family-owned businesses, CXOs and global Indian investors.

    The firm is led by Saket Lakhotia (Group CEO), Astha Mago (COO), Achin Bhardwaj (Jt. CIO) and Pankaj Kedia (Jt. CIO), bringing rich experience spanning private banking, fund management, investment banking, corporate advisory and institutional finance. Together, the leadership team brings a blend of strategic management, market insight and institutional experience.

    With India’s serviceable wealth pool set to triple to ~$9 trillion by 2035, Daksham Capital aims to address fragmented advisory through an integrated, research-led wealth platform. Saket Lakhotia, Group CEO said, “India’s wealth management landscape is at an inflection point. Clients today are more informed and more discerning than ever before — they expect institutional rigour, beyond just relationship-driven advice. Our investment framework is built around that expectation, combining proprietary research with a disciplined, process-driven approach to deliver consistent, long-term outcomes.”

    At its core, Daksham Capital is built around a research-first and process-driven approach. The platform combines institutional-grade research, proprietary allocation models, disciplined product selection frameworks, and continuous portfolio monitoring to help clients navigate an increasingly complex investment environment. Daksham follows a process-based approach to risk management and return optimization, ensuring that every portfolio decision is evaluated through the lens of suitability, diversification, liquidity, risk, and long-term wealth outcomes.

    Daksham Capital’s guiding principles are anchored in its “Daksham Compass” — Wisdom, Stability, Ethics, and Niche. These principles reflect the firm’s commitment to experience-backed insights, disciplined processes, personalized solutions, and uncompromising integrity. Trust, transparency, and accountability remain central to the firm’s advisory philosophy.

    The firm combines human insight with algorithmic precision, leveraging data intelligence, analytics and AI-driven advisory to enable clarity, agility and control.

    With a prior track record of advising 600+ clients amounting to $1 bn+ of assets under advisory, Daksham Capital combines institutional depth with diligent processes and is well positioned to bring a fresh approach to a rapidly growing industry. It is entering the market with a focus on delivering disciplined, transparent and long-term wealth strategies.

    For more information, visit www.dakshamcapital.ai

    About Daksham Capital

    Daksham Capital is a multi-family office, premium private banking and wealth management firm serving high-net-worth and ultra-high-net-worth individuals, family-owned businesses, and global Indian investors. Founded by experienced industry leaders, the firm brings over 200 years of combined leadership experience, with a track record of advising on more than $1 billion in assets across 600+ families.

    Daksham Capital offers services across private banking, family office advisory, investment banking, estate planning, and lending solutions delivered through an integrated advisory framework. Anchored in an open-architecture, product-agnostic approach, the firm combines data-driven insights with human expertise to deliver disciplined and transparent wealth strategies.

  • Samsung Expands Enterprise Play with AI-Powered Ecosystems

    Samsung Expands Enterprise Play with AI-Powered Ecosystems

    • Advances integrated AI-led solutions across private and public sectors aligned with India’s digital transformation
    • Showcases real-world enterprise use cases through Business Experience Studios in Gurugram and Mumbai
    • Enables organisations to build intelligent, connected and scalable environments for digital transformation

    Samsung

    India – May 7th, 2026: Samsung is strengthening its enterprise business in India by advancing AI-powered, connected ecosystem solutions designed to help organisations reimagine operations through intelligent, integrated and secure technologies.

    Building on its strong presence across consumer electronics and displays, Samsung is extending its capabilities beyond devices to deliver end-to-end solutions that enable businesses to transition towards adaptive, data-driven environments.

    Samsung’s Business Experience Studios (BES) in Gurugram and Mumbai serve as live demonstration platforms, bringing together deep capabilities across devices, displays, mobility, AI platforms and Knox security. Moving beyond product-led conversations, BES enables enterprises to experience how connected ecosystems can drive efficiency, personalisation and scalability in real-world settings.

    “At Samsung, we believe the future of enterprise lies in AI-powered, connected ecosystems that move beyond standalone devices to intelligent, adaptive environments. Our strength as a technology company uniquely positions us to bring together hardware, software, platforms and security into a seamless, integrated framework. This enables businesses to accelerate digital transformation, unlock operational agility and deliver more personalised, data-driven experiences at scale,” said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

    At BES, Samsung showcases real-world use cases across key sectors including retail, banking and financial services (BFSI), healthcare, education and hospitality, demonstrating how AI-led, connected ecosystems address industry-specific challenges—from immersive customer engagement in retail to secure interactions in BFSI, connected care and digital learning environments.

    The BES also serves as a co-creation hub where Samsung collaborates with partners and enterprises to design tailored solutions, enabling faster deployment and stronger outcomes.

    As it marks 30 years in India, Samsung’s strength lies in delivering end-to-end integrated ecosystems by combining hardware, software, platforms and security into a cohesive, interoperable and scalable framework. The company is working with a broad spectrum of enterprises across private and public sector projects aligned with India’s digital transformation, while continuing to deepen engagement across industry verticals.

    With India emerging as a key market for innovation and digital adoption, Samsung remains committed to driving long-term growth across both consumer and enterprise segments through advanced technology, local innovation and strong ecosystem partnerships.

    Samsung Newsroom India: Samsung Expands Enterprise Play with AI-Powered Ecosystems

    About Samsung Electronics Co., Ltd.

    Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/in/

  • Diya Mehta Shines in QWEEN Jewellery at Met Gala 2026 Global Debut

    Diya Mehta Shines in QWEEN Jewellery at Met Gala 2026 Global Debut

  • Prajakta Shukre’s composition ‘Ya Tum?’ gets Arijit Singh’s voice

    Prajakta Shukre’s composition ‘Ya Tum?’ gets Arijit Singh’s voice

    Singer-Composer Prajakta Shukre is on a roll since she has come out of the Bigg Boss Marathi 6’s house. From wonder songs to beautiful compositions, she has been keeping up with the promise of entertaining everyone with her work. Now, the much loved singer turned composer has joined hands with one of the world’s finest singers, Arijit Singh for her new release ‘Ya Tum?’

    Since this news of her collaboration with Arijit went viral, everyone has been eagerly waiting to hear this song, and finally the song is out for everyone to hum and relish this art coming straight out from India’s best voice. Ya Tum seems like an ode from a lover to his beloved and has a completely fresh feeling. Lyricist Manan Bharadwaj has given perfect emotions and words to the composition that Prajakta has made.

    Speaking about Ya Tum, Shukre said, “Ya Tum is my dream project and it getting Arijit’s voice makes me feel fortunate as a composer. The entire team has given the best of their best in making this song. And what to speak of Arijit… He is a magician who always touches the heart and soul with his voice and singing. He has induced the exact emotions and feelings that we all have been wishing for. He is a dear friend, and I’m so glad that he loved the song and my composition and agreed to be a part of this project. We wanted to bring back the classic kinda music, which has been fading in recent times. I hope everyone listens to it and sends us their love, support and feedback… A special mention and thanks to my friend Manan who has written the lyrics so beautifully. And also thanking team Namyoho Studios. Our in house music producer Nataraj who has produced the song, Kamal who has done the mixing. Also kudos to the actors and the video team.”

    The song features actors Sandesh Bhandari and Anukriti Vidyarthi; while the video has been shot by Jovial Productions.

    Prajakta recently made it to the headlines for her Maharashtra Diwas special song ‘Shivba Marathi Mannat’ and the song has been getting immense love from the audience. And now, with the release of Ya Tum, it is exciting to see what all she has in store for us.