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  • Yellow Fertility accelerates expansion across India, targets 30 IVF Lab Centres by the end of 2026

    Yellow Fertility accelerates expansion across India, targets 30 IVF Lab Centres by the end of 2026

    • This strategic expansion will position Yellow Fertility as the third-largest IVF chain
    • It will strengthen the brand’s presence across North, East, and Central India

    Yellow Fertility, one of India’s most affordable fertility care providers, has announced an ambitious expansion plan as part of its strategy to strengthen access to advanced reproductive healthcare across North, East, and Central India. To support this growth, the company plans to invest approximately ₹50 crore over the next two years to scale its operations, infrastructure, and clinical capabilities—reinforcing its commitment to making high-quality fertility care both accessible and affordable across emerging markets.

    As part of this expansion phase, Yellow Fertility plans to launch five new centres in February 2026 across Kolkata, Bhubaneswar, Delhi, and Bengaluru, further deepening its presence in key urban and high-growth healthcare markets. The brand also revealed plans to expand into Jammu, Chandigarh, Shimla, and Amritsar in the coming months, strengthening its mission to make fertility care widely accessible.

    Yellow Fertility aims to establish 30 IVF laboratory centres by the end of 2026, positioning itself as the third-largest IVF lab chain in India. This expansion strategy is driven by in-depth market research focused on identifying high-potential locations, guided by factors such as fertility trends, social dynamics, competitive landscape, treatment outcomes, and regional pricing patterns.

    Quality and patient safety remain central to Yellow Fertility’s growth roadmap. The organisation is actively pursuing NABH accreditation across all centres.

    Ambika Bhaik, CEO, Yellow Fertility, said,
    “Our expansion is driven by a clear purpose to make high-quality fertility care more affordable and accessible to all. Through a combination of our affordable IVF offerings , clinical excellence and a patient first approach, we continue to strengthen our position as a fast growing trusted fertility care provider in India.”

    Dr. Soumya Ranjan, Senior IVF Consultant and Partner – Bhubaneswar, added,
    “Bhubaneswar has strong potential for affordable IVF care, and our aim is to deliver exactly that. We aim to work closely with nearby underserved regions such as Berhampur, Bhadrak, Sambalpur, Kendrapara Balasore and other peripheral areas where fertility treatment remains a distant dream for many couples. Through focused outreach in these areas, we hope to help families fulfil their dream of parenthood.”

    Dr. Isha Nandal, IVF Consultant and Partner – Rohtak, shared,
    “Rohtak has long lacked access to quality, affordable fertility care and also serves several surrounding underserved regions. Our focus has been on delivering high-quality treatment while ensuring it remains affordable and accessible to those who need it the most.”

     Yellow Fertility continues to expand through a doctor-partner model in each region, strengthening local expertise while making advanced fertility care more accessible. This expansion momentum aligns with the brand’s long-term vision of opening 100 centres by 2030, with planned growth across key states including Haryana, Delhi, Punjab, Himachal Pradesh, Uttar Pradesh, Karnataka, Maharashtra, Uttarakhand, Odisha and West Bengal.

    About Yellow Fertility

     Yellow Fertility & IVF is one of India’s most affordable fertility centers that combines cutting-edge IVF technology with personalized and compassionate care. Founded in 2023, Yellow Fertility emerged from a heartfelt vision to make the dream of parenthood accessible to all, without compromising on quality or empathy. Founded by a team of experienced fertility professionals, Yellow Fertility saw a crucial gap in the fertility space where world-class treatment often came at a high emotional and financial cost. It set out to change this narrative by putting patients at the heart of the journey, both emotionally and financially

  • BAFTA Award-Winning Film Boong Gets Nationwide Re-Release at PVR INOX

    BAFTA Award-Winning Film Boong Gets Nationwide Re-Release at PVR INOX

  • Stanford Seed Brings Global Leadership Insights to Hyderabad Startup Ecosystem

    Stanford Seed Brings Global Leadership Insights to Hyderabad Startup Ecosystem

    Hyderabad, March 2026: Stanford Seed will host an exclusive leadership conversation titled “Beyond Founder-Driven Growth: Building a Company That Scales” on Thursday, 12 March, from 5:00 PM to 7:30 PM at T-Hub, Hyderabad. The in-person session will bring together growth-stage founders and CEOs for an insightful discussion on how organizations can transition from founder-led execution to institution-level scale. With limited seats and no registration fee, the event aims to make world-class leadership insights accessible to ambitious entrepreneurs across the region.

    Practical Lessons on Scaling from a Founder’s Journey

    The session will feature Vamsi Udayagiri, Founder and CEO of Hesa, who will share practical lessons from his experience of building and scaling a high-growth company. Drawing from firsthand insights, Udayagiri will discuss the challenges founders encounter as organizations move beyond the early stages and the leadership shifts required to build sustainable, scalable systems.

    His conversation will highlight the importance of strengthening strategy, empowering teams, and establishing processes that enable long-term organizational growth.

    “Scaling a company is not just about growing revenue; it’s about building systems, leaders, and a culture that can thrive without the founder at the center of every decision,” said Vamsi Udayagiri, Founder and CEO of Hesa. “I look forward to sharing practical lessons from our journey and engaging with fellow founders who are navigating similar transitions.”

    Insights into the Stanford Seed Transformation Program

    The evening will also feature insights from Jeffrey Prickett, Global Director of Stanford Seed, who will provide an overview of the Stanford Seed Transformation Program. This 10-month program supports founders and CEOs of growth-stage companies with annual revenues between $300,000 and $15 million.

    Participants gain access to leadership development, strategic guidance, and a global peer network designed to help companies scale effectively and responsibly.

    “The Seed Transformation Program is designed for founders ready to scale with purpose and confidence,” said Harish Arnezath, Regional Director of Stanford Seed South Asia. “We equip business leaders to create ownership-driven cultures that sustain systemic growth, moving beyond founder-driven models to enterprises built for scale—anchored by a powerful peer tribe that accelerates the journey.”

    Strengthening Entrepreneurial Ecosystems in Emerging Markets

    Organized by Stanford Seed, part of the Stanford Graduate School of Business, the event reflects the institution’s commitment to fostering entrepreneurship and building thriving business ecosystems in emerging markets. By bringing together experienced leaders and ambitious founders, the Hyderabad session aims to spark meaningful dialogue and equip entrepreneurs with the tools needed to build organizations that scale beyond founder dependency.

    Event Registration Link:
    https://calendly.com/stp-south-asia-events/hyderabad2026?month=2026-03

  • Indo–Russian Cultural Evening: Kostroma Russian National Ballet to Present ‘Global Dance Overture’ at Kamani Theatre

    Indo–Russian Cultural Evening: Kostroma Russian National Ballet to Present ‘Global Dance Overture’ at Kamani Theatre

    New Delhi, 5 March 2026: Strengthening the longstanding cultural ties between India and Russia, the internationally renowned Kostroma Russian National Ballet will present Russia’s cultural and educational project Global Dance Overture at Kamani Theatre on 3 March 2026.

    The cultural evening will be inaugurated by Vivek Agarwal, Secretary, Ministry of Culture, Government of India, who will attend the event as the Chief Guest. The programme will also be graced by Denis Evgenievich Alipov, Ambassador Extraordinary and Plenipotentiary of the Russian Federation to India; Sandhya Purecha, Chairperson of Sangeet Natak Akademi; and Elena Tsarenko, Director of the Kostroma Russian National Ballet.

    The initiative is supported by the Presidential Foundation for Cultural Initiatives, the Ministry of Foreign Affairs of the Russian Federation, the Ministry of Culture of the Russian Federation, the Embassy of the Russian Federation in India, and Sangeet Natak Akademi under the Ministry of Culture, Government of India.

    As part of the cultural programme, the Kostroma Russian National Ballet will stage the spectacular Russian National Dance Show, a large-scale choreographic performance that celebrates Russia’s rich heritage and diverse traditions. Created by Yuri Tsarenko, Chief Choreographer and Honoured Artist of the Russian Federation, the show has captivated more than seven million spectators across 50 countries on five continents.

    Through elaborate costumes, vibrant stage design, and authentic choreography, the performance highlights the dance cultures of different regions of Russia, including the Caucasus, Buryatia, Siberia, the Far North, and Central Russia, offering audiences a glimpse into the country’s historical and cultural diversity.

    Adding an Indian dimension to the evening, dancers from India will present “Jayati Jaya Mama Bharatam,” a specially curated choreographic composition celebrating the country’s pluralistic cultural identity. The performance will weave together selected folk dance traditions from across India into a unified artistic narrative.

    Ahead of the main performance, an educational workshop under the Global Dance Overture initiative was conducted on 2 March 2026 at Meghdoot Theatre-I, Rabindra Bhawan in collaboration with Sangeet Natak Akademi. The limited-participation programme featured dance demonstrations, cross-cultural workshops on Russian and Indian dance traditions, and a collaborative “Round Dance of Friendship” flash mob designed to encourage artistic exchange among young dancers and choreographers.

    The Global Dance Overture event in New Delhi marks another important step in India–Russia cultural cooperation, highlighting how dance continues to serve as a universal language that strengthens people-to-people connections and promotes international cultural understanding.

  • Sharvari Suralkar : Building Brands with Clarity, Structure, and Global Vision

    Sharvari Suralkar : Building Brands with Clarity, Structure, and Global Vision

    In an industry often driven by fleeting trends and constant noise, Sharvari Suralkar has carved a distinct space for herself through clarity, discipline, and strategic depth. As the Founder of B-Sociall.in, she leads a cross-border brand consultancy rooted in structured storytelling, measurable digital growth, and sustainable brand value.

    Sharvari’s professional foundation was shaped in the United Kingdom, where she pursued her Master’s in Marketing at the University of Southampton. Her three years there were transformative, not only academically but personally. Immersed in agency environments, she gained hands-on experience in brand strategy, digital marketing, and client servicing. Simultaneously, she made a conscious decision to support herself financially, working at Poundland and Burger King to fund her stay independently.

    That phase of her life built more than just professional exposure. It strengthened her resilience, humility, and work ethic. The discipline of balancing academics, agency learning, and part-time jobs shaped a leadership style grounded in accountability and perseverance.

    Returning to India in 2013, Sharvari entered the marketing ecosystem with sharpened focus. Working with established agencies, she refined her expertise in digital campaigns, brand positioning, and content-led growth strategies. She developed a deep understanding of scalable marketing systems and structured brand-building frameworks, insights that would later form the backbone of her entrepreneurial venture.

    Driven by the desire to create deeper, more meaningful partnerships with brands and to take complete ownership of both strategy and execution, Sharvari transitioned into freelancing. What began as an independent consulting journey eventually evolved into B-Sociall.in, a consultancy that blends strategic thinking with creative precision to help brands grow sustainably rather than momentarily.

    A pivotal influence in her journey has been her mentor, Capt. Nikhil S., whose guidance helped shape her leadership mindset and decision-making framework. Under his mentorship, she embraced the importance of structure, long-term thinking, and operational discipline, values she now integrate into every client engagement and team collaboration.

    Sharvari’s portfolio reflects both her professional versatility and personal passions. She has worked closely with leading aviation brands such as Air Arabia and AirAsia, aligning with her deep interest in aviation. As an aviation enthusiast, she brings operational sensitivity, brand intelligence, and a global outlook to her work, enabling her to approach marketing with precision and foresight.

    Today, through B-Sociall.in, Sharvari collaborates with brands across India, the UAE, the USA, and Japan, spanning fitness, hospitality, wellness, aviation, lifestyle, and luxury sectors. Her focus extends beyond visibility metrics. She prioritises building brands that are consistent, credible, and commercially strong.

    At the core of Sharvari Suralkar’s philosophy lies a simple yet powerful belief: strong brands are not built overnight. They are built through clarity of thought, consistency of action, and the courage to evolve.

  • FRND Launches ‘Surakshit Conversations’ to Redefine Safe Digital Interaction for Women

    FRND Launches ‘Surakshit Conversations’ to Redefine Safe Digital Interaction for Women

    • This International Women’s Day, FRND spotlights women-first design and safety-by-design features enabling safer digital conversations across Bharat

    Bangalore, 5th March, 2026: As India’s next wave of internet users comes online from Tier 2–4 towns, safety is emerging as the defining factor of digital trust, especially for women seeking meaningful connections. On the occasion of International Women’s Day, FRND, India’s avatar-based audio social discovery platform and the marquee product of Interact Group, has launched ‘Surakshit Conversations’, a campaign that highlights the platform’s women-first safety design.

    Through this campaign, FRND aims to strengthen awareness around digital safety and build a culture of respectful, secure interactions for women on the platform. As part of the initiative, the company will host regular in-app sessions to educate women users on safe online behaviour, identifying red flags, and making the most of the platform’s safety features. Additionally, FRND will launch a 24×7 toll-free helpline to provide real-time support and guidance to users whenever needed. Aligned with the Government of India’s vision of creating a safer and more inclusive digital ecosystem, the campaign seeks to equip women across Tier 2–4 markets with both knowledge and accessible support systems, ensuring trust remains at the core of every interaction.

    Built for Bharat users, FRND has placed safety at the core of its product architecture. The platform currently hosts nearly a million conversations every day, supported by a 100-member moderation team and real-time AI systems that monitor video, audio, and chat interactions.

    From live moderation in public rooms to AI-assisted checks in private conversations, the platform’s safety systems are designed to prevent misuse before it escalates. Women users have access to a dedicated safety centre that allows them to warn, remove, or block users instantly, giving them complete agency over every interaction.To further safeguard user privacy, screen recording during video calls and taking screenshots of chats are strictly prohibited on the platform. The platform also uses AI to detect objectionable content, analyse chats in real time, and identify repeat offenders, even if they attempt to return with new devices or identities.The design architecture of the platform ensures that during video interactions 80% of the screen is the user’s face or else the screen goes blurry.

    Bhanu Pratap Singh Tanwar, Co-founder & CEO, Interact Group, said, “As social networks expand deeper into Bharat, safety is no longer a feature, but a foundation of trust. For many women in Tier 2–4 towns, their first digital interaction shapes how safe the internet feels to them. At FRND, we have built a women-first safety architecture, combining AI, moderation, and product design, so that conversations remain respectful, intentional, and empowering. ‘Surakshit Conversations’ is our way of bringing this commitment to the forefront and adding another layer of protection to our systems. From regular in-app safety sessions to a 24×7 toll-free helpline, this campaign is designed to equip them with the knowledge and real-time assistance they need.”

    Echoing this Bindu, a FRND user from Bangalore, shared, “What makes FRND feel safer is that nobody can take screenshots, and during video calls, users have to show most of their face, so there’s less chance of misuse. If a conversation feels uncomfortable, I can take action instantly. That gives me the confidence to talk to new people without worrying about my safety.”

    Through the ‘Surakshit Conversations’ campaign, FRND will spotlight safety features and community initiatives that promote respectful digital behaviour across the platforms. As Bharat’s digital communities grow, the future of social platforms will not be defined by how many conversations happen, but by how safe those conversations feel.

    To watch the campaign film, please visit:

  • From Idea to Impact: Women Founders Owning 2026

    From Idea to Impact: Women Founders Owning 2026

    A strong force is reshaping India’s entrepreneurial scene in 2026: female entrepreneurs who are creating companies with a sense of purpose, community, and cultural relevance. These leaders are now influencing popular discussions about wellness, skincare, and beauty rather than being restricted to specialized fields. From vanity metrics to value systems, from trends to trust, and from ideas to quantifiable impact, their travels mirror a broader transition in the industry.

    Women-led brands are defining the market, not merely participating in it, across all industries.

    Redefining Beauty on Their Own Terms

    Ananya Kapur founded Type Beauty, which is leading this change. Ananya is rewriting the story of modern beauty by emphasizing individuality and inclusivity in a field that has historically been dominated by idealized ideals.

    “Type Beauty is founded on the idea that beauty should empower rather than conform,” Ananya shares through her brand’s philosophy. Built around skin-first innovation, the brand focuses on products designed for diverse skin tones, types, and everyday needs. Her deep understanding of evolving consumer expectations — particularly among digitally aware Gen Z and millennial buyers — has positioned the brand as a progressive voice in the cosmetics sector.

    In 2026, Type Beauty reaffirms its purpose to produce conscious, self-assured beauty that respects individuality in all its manifestations while pushing limits in response to customer demands for transparency and authenticity.

    The Rise of Barrier-First Skincare

    Skin health is another tenet of the new beauty market, if inclusivity is one. Harshita Rai Khetan launched The Skin Diet Company to meet the growing demand for nourishment-based, barrier-focused skincare.

    Harshita launched the brand with a clear objective: to reimagine barrier care through the power of superfoods. “What you put on your skin should be as thoughtful as what you put in your body,” is a belief that anchors the company’s philosophy.

    By combining nutrient-rich, superfood-inspired ingredients with barrier-supporting formulations, she has carved a distinct space in a sector often dominated by fleeting trends. Each product is designed not merely to enhance the skin’s appearance, but to strengthen and protect its natural barrier while delivering high performance.

    In 2026, as consumers grow more ingredient-literate and wellness-driven, Harshita’s approach, beauty that is expressive, protective, and seamlessly integrated into daily life, continues to resonate. Barrier beauty is no longer a subcategory; it is becoming the new standard.

    Colour, Culture and Commercial Acumen

    In the fast-paced world of digital beauty, few brands have captured youthful energy as effectively as DIAM Beauty. Founded by Jhalak Shah and led operationally by CEO Kavya Hirpara, the brand represents a new-age leadership partnership where creativity meets strategy.

    Designed for the expressive, modern consumer, DIAM Beauty focuses on impact-driven, high-performance products that remain accessible and skin-conscious. Jhalak’s sharp understanding of digital culture and emerging beauty trends has shaped the brand’s vibrant and forward-thinking identity.

    Alongside her, Kavya ensures that innovation is backed by operational strength and business discipline. Together, they demonstrate that homegrown beauty brands can compete and lead in a fiercely competitive global landscape.

    In 2026, DIAM Beauty stands as proof that colour, confidence, and credibility can coexist in a single brand narrative.

    A Defining Moment for Women-Led Businesses

    The success of these founders is not incidental; it reflects structural change. Access to digital platforms, evolving consumer values, and a growing appetite for authenticity have created fertile ground for women entrepreneurs to thrive.

    More importantly, these leaders are building brands that feel personal yet scalable, community-driven yet commercially sound. They are not chasing virality; they are building longevity.

    From barrier-first skincare to inclusive cosmetics and intentional fitness movements, women founders in 2026 are demonstrating that impact is not just about revenue; it is about rewriting norms, shaping culture, and building ecosystems where empowerment is embedded in the product itself.

    The idea stage is long past. In 2026, women founders aren’t just launching brands; they are owning the narrative, the numbers, and the future.

  • WSDS 2026 Concludes with Climate Blueprint as TERI Calls for Accountability and Action

    WSDS 2026 Concludes with Climate Blueprint as TERI Calls for Accountability and Action

    Valedictory Session Unites Government, UN, Industry, and Youth for a Shared Climate Agenda

    New Delhi : The final day of the World Sustainable Development Summit 2026 (WSDS 2026), organised by The Energy and Resources Institute (TERI), concluded with renewed commitment and collective resolve. The Valedictory Session, titled “Reflections, Resurgence, and Resolve for Our Common Future,” brought together leaders from government, multilateral institutions, industry, academia, and civil society at the iconic Durbar Hall.

    The closing session reinforced WSDS as more than a convening platform — it emerged as a catalyst for accountable, implementation-driven climate action during what many termed the defining “climate decade.”

    India’s Climate Path: Growth with Responsibility

    Mr Tanmay Kumar, Secretary, Ministry of Environment, Forest and Climate Change (MoEFCC), Government of India, emphasized that climate change now intersects with development, governance, and national security.

    He highlighted India’s science-based, equity-driven model — balancing economic growth, poverty eradication, urbanisation, industrialisation, and decarbonisation simultaneously. With per capita emissions at approximately 2 tonnes annually, India has surpassed its 2030 target of 50% non-fossil installed power capacity five years ahead of schedule, reaching over 51% in June 2025.

    “Clean energy is not charity,” he noted. “It is competitiveness driven by economics.”

    Climate Justice, Gender, and Youth Leadership Take Centre Stage

    Ms Dia Mirza, Goodwill Ambassador at the United Nations Environment Programme, underlined that climate change disproportionately impacts women and girls, despite their central role in food systems and community resilience. Sustainability, she stressed, is now foundational to survival, dignity, and peace.

    Ms Isabelle Tschan, Deputy Resident Representative at the United Nations Development Programme, highlighted India’s demographic advantage, with nearly 65% of its population under 35. She announced collaboration between UNDP, MoEFCC, and TERI to launch the Mission LiFE Youth Ambassadors programme, placing youth leadership at the heart of sustainability practice.

    Development and Climate: A Unified Economic Agenda

    Ms Vaishali Nigam Sinha, Co-Founder & Chairperson (Sustainability), ReNew, asserted that development and climate action are no longer parallel agendas but one unified economic imperative.

    “The global South is no longer asking for permission; it is offering solutions,” she said, adding that implementation between summits defines true progress.

    Dr Ash Pachauri of the POP (Protect Our Planet) Movement reflected on 25 years of WSDS, calling the milestone both a celebration of legacy and a reminder of shared responsibility for the future.

    From Individual Action to Global Movement

    Ms Prachi Shevgaonkar, Founder of Cool The Globe, shared her journey from a concerned student to leading a global citizen-driven sustainability initiative active in over 150 countries — demonstrating how small, daily climate actions can scale into collective transformation.

    Mr Nitin Desai, Chairman, TERI, reiterated that sustainable development demands collaborative learning across governments, businesses, researchers, and communities.

    Dr Vibha Dhawan, Director General, TERI, stressed that partnerships are no longer optional but essential in a resource-constrained world.

    Dr Shailly Kedia, Curator of WSDS and Director at TERI, highlighted record participation at WSDS 2026, with 2,381 delegates, 10 plenaries, 14 thematic tracks, and the defining Him-CONNECT segment focusing on Himalayan resilience and innovation.

    Key Launches: Knowledge, Youth, and Action

    The Valedictory Session featured several significant launches:

    • The 18th edition of Vasundhara – “Climate Capital”, the student-led sustainability magazine of TERI School of Advanced Studies.
    • The Act4Earth Manifesto, outlining collective climate commitments emerging from the Summit.
    • The launch of The Politics of Sustainable Development authored by Mr Nitin Desai.
    • Presentation of the WSDS 2026 Summit Report by Dr Shailly Kedia, summarising key outcomes from three days of deliberations.

    Parallel to the session, TerraZone — WSDS’s sustainability expo — showcased innovations across clean technology, circular economy models, and nature-based solutions. Him-CONNECT, curated by MoEFCC, brought Himalayan ecosystems and community-led resilience into the global sustainability narrative.

    A Mandate for the Climate Decade

    As WSDS 2026 drew to a close, one message resonated clearly: the climate decade demands convergence — of finance and fairness, ambition and accountability, innovation and inclusion.

    With strengthened partnerships and renewed resolve, WSDS reaffirmed its position as a global platform advancing transformative climate action for people, planet, and prosperity.

  • Most agencies sell visibility, Sorta Famous builds presence

    Most agencies sell visibility, Sorta Famous builds presence

    Sorta Famous works at the intersection of public relations, social media, branding, paid ads, and celebrity collaborations. Everything is designed to work together, not separately. Because today, brands need a solid 360° visibility approach.

    PR at Sorta Famous is not about random press mentions. It is about shaping a narrative that makes sense. One that positions founders as credible, sharp, and worth paying attention to.

    Social media is not treated like a daily chore. It is your public personality. The tone, the visuals, the messaging. Everything is intentional. When someone lands on your page, they should instantly understand who you are and why you exist.

    Branding goes deeper than design. It has clarity and sharp positioning. It is removing confusion so your audience does not have to figure you out.

    Then come paid ads. Not as a panic button, but as an accelerator. When the story is strong and the positioning is clear, ads simply scale what is already working.

    And celebrity or creator collaborations are never about clout for the sake of it. They are about alignment, right face, right voice. What makes Sorta Famous different is simple. It sees the full picture.

    It understands that founders do not just need coverage. They need cohesion. They need strategy behind the spotlight. They need growth that feels intentional, not chaotic.

    Instead of juggling five different agencies for five different services, brands get one integrated ecosystem. PR strengthens social presence and relevant collaborations elevate credibility.

    We at Sorta Famous are not just trying to make clients famous but building them so that they are remembered for the right reasons.

  • The Anti-Diva Advantage: The Professionalism That Makes Directors Trust Sheena Chohan to Deliver

    The Anti-Diva Advantage: The Professionalism That Makes Directors Trust Sheena Chohan to Deliver

    In an industry driven by deadlines, budgets, and creative precision, reliability is increasingly becoming one of the most valued traits in Bollywood. Actress Sheena Chohan is quietly earning recognition for exactly that — a professional approach that filmmakers say strengthens every project she joins.

    While the spotlight often favors glamour and star power, those working behind the scenes know that consistency and preparation keep a film running. Sheena’s growing reputation stems from her understanding that cinema is ultimately a collaborative effort.

    “Professionalism is not just about punctuality — it’s about preparation, emotional clarity, and alignment with the director’s vision,” she says. “When I sign a film, I am committing not just to a role but to the entire journey of creating that character responsibly. I am there to serve the story, to understand what the director wants to express, and to bring that alive with sincerity and discipline. I believe in being tantrum-free, solution-oriented, and fully invested in the process from the first day of shoot to the film’s release. Being a true teammate means staying committed until the very end.”

    “I’ve seen how fragile a film set can become when ego enters the room,” she reflects. “I remember once an entire schedule collapsing because a small misunderstanding over escalated, and the energy of the set shifted overnight. On another occasion, a disagreement between an actor and a producer stalled work for hours while hundreds waited. Moments like those stay with you. They remind you that cinema is bigger than any one person. My focus has always been to protect the work, the team, and the spirit of collaboration.”

    Her work ethic has made an impression on crews and directors alike. Known for arriving fully prepared, understanding her character’s emotional journey, and remaining open to feedback, Sheena approaches each film with a sense of shared responsibility.

    “You’re not just working for yourself,” she explains. “There are assistant directors planning schedules, technicians working long hours, producers managing budgets, and co-actors building their arcs. Every department is interconnected. My job is to contribute positively to that ecosystem. If a director feels something can be improved, I listen, recalibrate, and give it my absolute best. The goal is always to elevate the project.”

    Acclaimed filmmaker Shekhar Kapur has previously spoken about her integrity and emotional intensity, noting her ability to internalize a role and express it with rare subtlety and depth. Director Jairaj has praised her instinctive emotional authenticity, while her co-star Subodh Bhave has shared how enjoyable it was to work with her on set, citing her dedication and unwavering commitment to her craft.

    At a time when the word “diva” is often used loosely, Sheena represents a different archetype — one rooted in discipline, humility, preparation, and respect for the filmmaking process. That sustained professionalism, combined with creative sincerity, is what increasingly makes her a trusted collaborator for filmmakers.

    Recently, ahead of a Pan-India film, her co-star JD Chakravarthy also revealed his experience of working with Sheena. He says, “Sheena brings clarity, focus, and complete commitment to the set. She respects the script, the team, and the director’s vision. That professionalism makes her not only dependable but a genuinely strong creative partner.”

    Sheena Chohan recently won the Best Actress Award for Sant Tukaram and the Cultural Leadership Award for advancing human rights by the World Women Leadership Congress 2026, proving her credibility and bankability as an actress who not only delivers powerful performances but is a true professional on set and a dream to work with.