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  • DAAKit Technologies Expands Fulfillment Network with New Delhi Warehouse to Enable Faster sub-4Hour Deliveries

    DAAKit Technologies Expands Fulfillment Network with New Delhi Warehouse to Enable Faster sub-4Hour Deliveries

    As India’s e-commerce ecosystem continues to grow rapidly, the demand for faster and more reliable logistics infrastructure is becoming increasingly important for emerging brands and online sellers. Responding to this shift, DAAKit Technologies has launched its flagship warehouse in Delhi, marking a significant step toward building faster and more efficient commerce infrastructure for modern businesses.

    Founded in January 2024, DAAKit was established with a clear vision—to simplify logistics and fulfillment for emerging brands, MSMEs, and marketplace sellers. The company recognized a major gap in the ecosystem where thousands of D2C brands struggled with fragmented warehousing, inconsistent fulfillment, and unreliable last-mile delivery services. Since its inception, DAAKit has evolved into a tech-enabled integrated logistics platform offering organized warehousing, e-commerce fulfillment, and fast delivery solutions under one unified system.

    Speaking about the development, *Chandan Singh Ghugtyal, Founder and CEO, DAAKit Technologies* said, “Launching our flagship Delhi warehouse is a key step in building faster commerce infrastructure for modern brands. It strengthens our ability to enable same-day and sub-4-hour deliveries across high-demand markets.”

    The new fulfillment hub is designed to support faster order processing and improved inventory visibility for businesses. By leveraging technology-driven warehousing systems and a strong network of last-mile delivery partners, the company aims to significantly reduce delivery timelines and operational complexities for sellers.

    Ghugtyal added, “At DAAKit, we are building infrastructure that helps brands move faster. Our new Delhi fulfillment hub enables quicker deliveries, better inventory visibility, and scalable growth for e-commerce businesses.”

    With the increasing expectation of quick commerce, DAAKit is focusing on enabling deliveries within sub 4-hours in key markets. The company believes that speed and reliability will define the next phase of growth in India’s digital commerce ecosystem.

    “The future of commerce will be defined by speed and reliability. Our Delhi flagship warehouse is a step toward building a distributed fulfillment network that powers faster deliveries for brands,” Ghugtyal said.

    DAAKit’s integrated platform offers organized warehousing, real-time inventory tracking, and streamlined order processing. These capabilities allow businesses to manage their supply chain more efficiently while ensuring reliable doorstep deliveries for customers. By bringing warehousing, fulfillment, and last-mile delivery onto a single platform, the company helps brands improve operational visibility and enhance overall customer experience.

    Beyond logistics efficiency, the company also sees its expansion as an opportunity to support the broader business ecosystem. The new facility is expected to create employment opportunities in warehouse operations, inventory management, logistics coordination, and last-mile delivery support.

    Looking ahead, DAAKit plans to expand its footprint across key markets and build a wider network of regional fulfillment hubs. The long-term goal is to create a scalable, technology-driven logistics ecosystem that empowers businesses across India to grow faster while delivering seamless experiences to their customers.

    As India’s digital commerce continues to evolve, initiatives like these are expected to play a crucial role in helping emerging brands compete effectively while meeting the rising consumer demand for faster deliveries.

  • Bakingo and Libas Come Together for a Special Women’s Day DIY Cake Decor Workshop

    Bakingo and Libas Come Together for a Special Women’s Day DIY Cake Decor Workshop

    A fresh take on Women’s Day that encouraged men to design cakes for the special women in their lives with thought, effort, and creativity

    Noida, India – March 2026 – In a bold and refreshing twist on traditional Women’s Day celebrations, Bakingo, a leading brand known for its delicious cakes & desserts, partnered with Libas, the renowned fashion brand to host a one-of-a-kind DIY cake decoration workshop. Held on 7th March, Saturday at Libas store in Sector 50, Noida, this collaboration invited men to break free from the typical Women’s Day gifts and engage in a fun, hands-on experience where they could create something meaningful: personalized cakes for the special women in their lives.

    Built around the theme Celebrate Your Pasandida Aurat, the workshop invited men to step beyond usual gifting ideas and decorate cakes themselves for the important women in their lives. Whether for a mother, sister, wife, girlfriend, friend, or colleague, the idea was to create something with their own hands and turn appreciation into a meaningful gesture. By encouraging participants to personally design cakes for their special women, the experience challenged familiar stereotypes and gave Women’s Day a more thoughtful and involved expression.

    Himanshu Chawla, Co-founder of Bakingo, expressed his excitement about the collaboration: “Women’s Day is about celebrating the incredible women who inspire us every day. We’re excited to partner with Libas for this unique workshop. This workshop was more than just decorating cakes; it’s about breaking stereotypes, encouraging men to take an active role in celebrating the women they admire, and creating something special that shows how much they care.”

    The event was a beautiful fusion of creativity, admiration, and celebration, reminding everyone that Women’s Day is about celebrating women in all their forms, from the home to the workplace and beyond.

    About Bakingo

    Bakingo, founded in 2016, has quickly become a trusted name in the bakery industry. Known for its exquisite Gourmet Collection, the brand offers a wide array of meticulously crafted cakes and desserts to satisfy the most refined palates. With a strong presence across 32+ cities, 150+ kitchens, and retail outlets in Delhi NCR, Bakingo is accessible via its website, app, and popular food delivery platforms like Swiggy and Zomato. The brand delivers directly to customers’ doorsteps, bringing joy to over 3 million satisfied customers across the country.

  • DesignCafe Expands Gujarat Presence with New Premium Experience Centre in Gandhinagar

    DesignCafe Expands Gujarat Presence with New Premium Experience Centre in Gandhinagar

    Gandhinagar, March 11, 2026: DesignCafe, one of India’s leading design-led home interiors brands, has strengthened its presence in Gujarat with the launch of a new Experience Centre in Gandhinagar. The launch marks the company’s second experience centre in Gujarat and its 22nd centre nationwide, further expanding its footprint across 14 major cities in India.

    The new centre is strategically located to serve homeowners across the rapidly developing Ahmedabad–Gandhinagar residential corridor, a region witnessing strong housing demand driven by infrastructure development and modern urban planning. With this expansion, DesignCafe aims to provide homeowners in the region with a hands-on, immersive approach to planning and designing their dream homes.

    Immersive Experience Centre Designed for Modern Homeowners

    Spread across 2,300 square feet, the Gandhinagar Experience Centre has been designed to give visitors a realistic apartment walkthrough, allowing them to visualise how different interior solutions can be implemented within functional living spaces.

    The centre features fully designed modular kitchens, wardrobes, bedrooms, and living room layouts, offering homeowners the opportunity to explore multiple design possibilities in real-life settings. Visitors can interact with a variety of kitchen formats, space-optimised storage solutions, and premium material and finish displays, helping them understand how design aesthetics combine with practicality and performance.

    By showcasing fully styled living environments, the experience centre enables customers to evaluate layout configurations, storage innovations, and interior finishes before finalising their home design decisions.

    Growing Demand for Design-Led Interiors in Gujarat

    According to Gita Ramanan, Co-founder and CEO of DesignCafe, Gujarat’s evolving urban landscape and entrepreneurial mindset are shaping a new generation of homeowners who value thoughtful and functional design.

    “Gujarat is built on a powerful combination of craftsmanship and commercial clarity, and these enterprising, quietly cosmopolitan sensibilities are reflected in the design choices homeowners make,” she said.

    She added that the Ahmedabad–Gandhinagar region is witnessing a growing number of homeowners who are more design-aware and globally influenced, while still prioritising practical, long-term solutions for their homes.

    “This sensibility aligns beautifully with DesignCafe. With personalisation at our core and the widest range of materials and finishes, we enable customers across price points to explore options with clarity and make confident choices that suit their lifestyle and family needs,” Ramanan explained.

    Infrastructure Growth Boosting Housing Demand

    The launch of the new experience centre comes at a time when the Ahmedabad–Gandhinagar residential market is experiencing steady growth. Infrastructure upgrades, improved connectivity, and the development of Gujarat International Finance Tec-City (GIFT City) are contributing to increased residential demand across the region.

    With more professionals, investors, and families moving into the corridor, the demand for organised, end-to-end interior design solutions has grown significantly.

    DesignCafe’s new centre aims to meet this demand by providing homeowners with structured design consultation, transparent pricing models, and streamlined project execution.

    Simplifying the Home Interior Design Journey

    Commenting on the concept behind the new experience centre, Shezaan Bhojani, Co-founder and CEO of DesignCafe, said the facility is designed to simplify the home interior journey for customers.

    “The Experience Centre is designed to make the home-interiors journey more decisive and transparent—from exploring layouts and finishes to understanding budgets and execution timelines,” Bhojani said.

    He noted that the centre reflects the company’s structured delivery approach, which is supported by precision manufacturing, strict quality checks, and systematic execution processes. This framework ensures that homeowners can move confidently from design decisions to on-ground implementation.

    DesignCafe’s Growing National Presence

    Founded by award-winning architects, DesignCafe has emerged as one of India’s fastest-growing home interiors brands. The company has successfully delivered more than 15,000 homes across major Indian cities, establishing a reputation for personalised design and efficient project execution.

    Its projects are supported by a 65,000-square-foot manufacturing facility equipped with precision German machinery, enabling high-quality production standards and consistent output.

    Each DesignCafe project undergoes multiple quality checks and uses trusted material partners to ensure durability and finish. The brand also offers long-term warranties, reinforcing its focus on reliability and customer trust.

    Bringing Personalised Interiors to Gujarat Homes

    With the launch of the Gandhinagar Experience Centre, DesignCafe aims to bring personalised, space-saving interior solutions to homeowners across Gujarat. The company focuses on combining modern design aesthetics, practical layouts, and transparent pricing to make professional interior design accessible to a wider audience.

    The newly launched centre is now open to visitors, offering homeowners an opportunity to explore DesignCafe’s interior design concepts, materials, and layouts while experiencing the brand’s structured design journey firsthand.

  • Medanta and Fabindia collaborate to raise awareness about Breast Cancer

    Medanta and Fabindia collaborate to raise awareness about Breast Cancer

    New Delhi, 11 March 2026: This International Women’s Day, Medanta – The Medicity Gurugram and Fabindia Ltd. announced a collaboration aimed at creating awareness about women’s health, starting with a special event titled “The Way She Thinks” at Fabindia’s Experience Centre in Vasant Kunj. During the program, Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta Gurugram spoke about the importance of early detection of breast cancer.

    As part of the Fabindia-Medanta collaboration, all customers who visit Fabindia’s Experience Centre at Vasant Kunj this week will receive an Awareness Card with QR code that leads to a doctor-led video educating them about breast cancer. From customers to clusters, a comprehensive outreach program will extend to the grassroot communities of Fabindia’s artisans, bridging existing knowledge gaps, fostering a healthier, more informed, and ultimately more empowered India.

    Breast cancer is one of the most common types of cancer, representing one in four of all cancers in women worldwide, with India one of the countries worst-hit by the disease.

    Dr. Kanchan Kaur, Senior Director, Breast Cancer at Medanta Gurugram, said, “Regular screening and self-checks for breast cancer are vital because early detection greatly improves treatment outcomes and survival rates. In resource crunch countries like India, self-breast examination is an important tool to pick up breast cancers at an earlier stage.”

    A Fabindia spokesperson said, “We know that behind every garment is a woman with a story, a family, and a future. With this partnership, we are extending a hand of care to our customers, artisans and employees. To further honour the cause, Medanta will officially become one of Fabfamily’s Shared Value Community partners, where our members can redeem their Fabcoins to book Medanta’s services. Over time, the partnership will encompass awareness around other cancer types—prostate, oral, and more—in addition to overall wellbeing.”

    Together, Medanta and Fabindia aim to build a wider culture of health awareness starting with breast cancer and expanding to broader conversations around preventive healthcare and wellbeing. Through this partnership, both organisations seek to create a meaningful circle of protection that empowers women with knowledge, confidence, and access to care.

    Fabindia and Medanta will also roll out awareness activations across Fabindia stores in Delhi-NCR, Lucknow, and Patna. One of the key features will be a dedicated “Pink Room”, a specially designed trial room for women which will contain easy-to-understand breast cancer awareness tips, encouraging women to be mindful of their health while engaging in everyday activities.

    About Fabindia Ltd.

    Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 65-year legacy of celebrating India’s rich heritage, panning over 340+ stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children.

    Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.

    About Global Health Limited (Medanta)

    Founded by Dr. Naresh Trehan, a world-renowned cardiovascular and cardiothoracic surgeon who has been awarded the prestigious Padma Bhushan and the Padma Shri, the third- and fourth-highest civilian awards in India, and the Dr. B.C. Roy Award in recognition of his distinguished contribution to medicine.

    Global Health Limited (the “Company”) is one of the largest private multi-specialty tertiary care providers operating in the North and East regions of India, with key specialties cardiac science, neurosciences, oncology, digestive and hepatobiliary sciences, orthopedics, liver transplant, and kidney and urology, according to the report titled “An assessment of the healthcare delivery market in India, September 2022” by CRISIL Limited.

    Under the “Medanta” brand, the Company has a network of six hospitals currently in operation (Gurgaon, Indore, Ranchi, Lucknow, Patna and Noida). Spanning an area of 5.6 million sq. ft., its operational hospitals have 3,579 installed beds as on December 31, 2025. It also has four upcoming hospitals in Mumbai, Pitampura – New Delhi, South Delhi and Guwahati. The Company provides healthcare services in over 30 medical specialties and engages over 2,300+ doctors led by highly experienced department heads.

  • VLCC Becomes First Wellness Brand to Receive IMA Recommendation for Weight Management Programs

    VLCC Becomes First Wellness Brand to Receive IMA Recommendation for Weight Management Programs

    New Delhi : VLCC has become the first organized wellness brand in India to receive recommendation from the Indian Medical Association (IMA) for its weight management, slimming and metabolic wellness services — setting a new benchmark for medical governance within the country’s fast-growing wellness sector.

    The Weight Management and Wellness Program approval was received by VLCC after due diligence as well as a process and technical expertise audit by IMA, covering the company’s wellness and weight-management delivery process and results thereof.

    The recommendation formally recognizes VLCC’s physician-led protocols, structured metabolic assessments and science-backed programme design, reinforcing its position at the intersection of preventive healthcare and consumer wellness.

    For over 35 years, VLCC has built its model on clinically supervised weight management and evidence-based interventions. The IMA recommendation institutionalizes that legacy within a nationally recognized medical framework.

    “From inception, VLCC has approached weight management as a medical and metabolic science
    — not a cosmetic trend,” said Vikas Gupta, MD & CEO, VLCC Group. “This recommendation affirms the robustness of our clinical protocols and our long-standing commitment to safety, scientific rigor and measurable outcomes.”

    India’s wellness sector is undergoing rapid expansion, with increasing consumer awareness around obesity, metabolic health and preventive care. In this evolving landscape, medical oversight and standardized frameworks are emerging as critical differentiators.

    By securing IMA recommendation, VLCC becomes the first wellness provider to embed a nationally recognized medical body’s validation into its operational model — elevating standards for structured weight management services across the industry.

    An IMA office bearer noted that structured clinical governance in wellness services strengthens consumer confidence and ensures alignment with sound medical principles as weight management increasingly intersects with metabolic and preventive health.

    With 219+ clinics across 114+ cities, VLCC has delivered medically supervised wellness services to over 10 million consumers over three decades. The recommendation further reinforces its integrated model combining medical assessment, nutrition science, fitness protocols and behavioural support under expert supervision.

    Industry observers view the move as a defining moment in the formalization of India’s wellness ecosystem — signalling a shift toward medically anchored, safety-led frameworks in preventive health and metabolic management.

    As Gupta added, “Wellness must be responsible. As the category evolves, credibility and clinical governance will define long-term leadership. At VLCC, that commitment has been foundational and this recommendation strengthens it further.”

    Dr. Anilkumar J Nayak, National President IMA mentioned, as weight loss interventions increasingly intersect with medical and metabolic health, safety-led frameworks are critical. Initiatives like this ensure wellness solutions align with sound medical principles, and we appreciate VLCC’s leadership in driving responsible industry practices to help Indians achieve their desired body outcomes safely.”

    About VLCC

    Founded by Mrs. Vandana Luthra, VLCC is India’s most trusted brand in beauty, hair, slimming, wellness and aesthetic dermatology. With a legacy of over three decades, VLCC has consistently led the way in delivering science-backed, expert-led and technology-driven solutions and products that empower individuals to look and feel their best — inside and out.

    Today, VLCC operates 219+ wellness clinics across 114+ Indian cities. The brand also runs 100+ VLCC Skill Development Institutes (School of Beauty) across India, offering vocational training in beauty, hair, nails and nutrition to thousands of aspiring professionals every year. In the consumer retail space, VLCC leads through its innovative products of VLCC Clinic & Personal Care Range of Products.

    VLCC has its own Manufacturing Unit based out of Haridwar, with its state-of-the-art research and development wing, creating solutions that are rooted in clinical science and designed for better results and efficacy.

    VLCC’s core pillars — Science, Expertise and Transformation — form the foundation of every service, product, and initiative it delivers. From medically supervised weight management programmes to dermatological procedures, VLCC continues to redefine holistic Beauty & Wellness with measurable outcomes.

    In December 2022, global investment firm Carlyle, announced a strategic partnership with VLCC through the acquisition of a majority stake, further reinforcing the brand’s ambition to scale and innovate at a global level.

    About Indian Medical Association

    Indian Medical Association (IMA) is India’s largest voluntary organization of modern medicine doctors, representing over 4 lakh members across 32 and 1,800+ local branches nationwide. Founded in 1928 and Headquartered in New Delhi, IMA advances medical sciences, public health, medical education, and the profession’s honor while promoting ethical practices and community well-being.

  • From Passion to Powerhouse: How Anchal Mehta Turned a 19-Year-Old’s Vision into The Knowbility

    From Passion to Powerhouse: How Anchal Mehta Turned a 19-Year-Old’s Vision into The Knowbility

    At an age when most people are still exploring career possibilities, Anchal Mehta was already building one.

    At just 19 years old, Anchal founded The Knowbility with a clear vision — to help brands grow with intention, creativity, and meaningful strategy.

    Coming from a family of doctors and engineers, entrepreneurship was not the most obvious path. However, Anchal believed in creating something of her own. While pursuing her Bachelor’s degree in Clinical Psychology at Amity University, Noida, she began experimenting with digital content creation. What started as curiosity soon evolved into a strong passion for brand communication, storytelling, and digital influence.

    Her professional journey began with hands-on corporate exposure as a Business Development Executive, where she gained experience in client relations, business strategy, and market understanding. Alongside this, she began freelancing in marketing and client strategy, helping brands strengthen their digital presence.

    Through these experiences, Anchal recognized a key gap in the industry — many businesses were active online, but very few were strategically positioned to build long-term brand value.

    Driven by this insight, she launched The Knowbility.

    What started as a passion project built on creativity and client satisfaction soon evolved into a boutique marketing and PR agency known for delivering impactful brand strategies and measurable growth.

    Today, The Knowbility has collaborated with over 1,000 brands and clients, working across industries such as healthcare, hospitality, food & beverage, beauty, fashion, lifestyle, and the glam industry.

    Anchal now leads a dynamic team of professionals across social media management, public relations, influencer marketing, branding, content strategy, design, digital marketing, event management, and business development. Her leadership style combines emotional intelligence with strategic clarity, ensuring every campaign is both creatively refined and performance-driven.

    Alongside her, Shivam Aggarwal, Co-Founder and Partner, plays a key role in strengthening the agency’s digital marketing and performance strategy. With prior experience working with Google, Shivam brings deep expertise in data analytics, consumer behaviour, and scalable digital ecosystems, helping the agency deliver ROI-focused results for its clients.

    Recently, The Knowbility celebrated five successful years in business — a milestone that reflects resilience, evolution, and consistent excellence. Over this time, the agency has built long-term relationships with 1,000+ brands, earning a reputation for reliability, creativity, and strategic depth.

    What began as a young founder’s idea has now grown into a recognized name in the marketing and PR industry.

    For Anchal, the philosophy behind everything she builds remains simple:

    “Great brands are not just seen — they are remembered, trusted, and grown with purpose.”

    Through The Knowbility, she continues to transform ideas into powerful brand stories while helping businesses build meaningful and lasting impact. 🚀

    Website: https://theknowbility.in/
    Social media: www.Instagram.com/theknowbility

  • From Campuses to Connectivity – University of Western Australia Makes Strategic Case for Direct Perth–Mumbai Flights

    From Campuses to Connectivity – University of Western Australia Makes Strategic Case for Direct Perth–Mumbai Flights

    Mumbai, 9 March 2026: As India–Australia relations enter a phase of deeper strategic and economic alignment, the University of Western Australia (UWA) has reinforced the strategic case for direct air connectivity between Perth and Mumbai, positioning education, research, and economic integration at the heart of the Indo-Pacific corridor.

    This momentum coincides with UWA’s expanding footprint in India, including the establishment of its Mumbai and Chennai campuses, and the growing role of the UWA Asia Centre in Mumbai as a convening platform for policy, industry, and academia.

    Against this backdrop, UWA hosted a closed-door stakeholder dialogue titled Indo-Pacific Connectivity: Building Bridges between India and Western Australia in Mumbai, bringing together senior leaders from government, aviation, industry, education, logistics, and tourism to examine the strategic, commercial, and policy rationale for direct Perth–Mumbai connectivity.

    Speaking during the dialogue, Prof. Amit Chakma, Vice-Chancellor of UWA, said: “With one of our first international campuses located in Mumbai and with deepening research and industry partnerships across Maharashtra, the case for direct Perth–Mumbai connectivity is compelling. This is not simply about aviation. It is about unlocking economic integration, accelerating mobility, and strengthening collaboration across education, trade, innovation, and government. Direct connectivity would convert strategic intent into tangible opportunity.”

    Perdaman’s Founding Chairman & Managing Director, Vikas Rambal, said: “Establishing direct Perth–Mumbai air connectivity would significantly strengthen economic, education, and tourism linkages between India and Western Australia. It is an enabler of faster trade, greater mobility, and deeper institutional collaboration across the Indo-Pacific.”

    A direct Perth–Mumbai service would represent the shortest air route between the two countries, reducing travel time by approximately four to five hours while improving passenger convenience and cargo efficiency. Enhanced direct connectivity would support business and professional mobility, strengthen international education and research collaboration, drive tourism growth in both directions, enable smoother government and institutional exchanges, and improve time-sensitive trade and supply chains. It would also reinforce Western Australia’s position as Australia’s closest and most natural gateway to India within the Indo-Pacific framework.

    To move from advocacy to implementation, the University of Western Australia, through its Asia Centre, will underwrite an independent, research-led assessment of the economic, trade, tourism, education, and strategic case for direct Perth–India air services, supported by Invest and Trade Western Australia. By combining government engagement, industry participation, and independent analysis, the initiative aims to build a commercially viable and sustainable case for long-term connectivity.

    As UWA continues to strengthen its presence in Mumbai through its campus, Asia Centre, and research partnerships, the University is positioning itself as a trusted catalyst translating shared India–Western Australia ambition into high-impact, real-world outcomes.

     About The University of Western Australia:

    At UWA, our motto, Seek Wisdom, is at the heart of what we do. As Western Australia’s first and leading university, we have generated remarkable, life-changing outcomes. The global impact of our research, partnerships, and innovative courses places us as a world top 100 university (QS 2025).

    For more information, please visit our website: https://india.uwa.edu.au

  • Meera Deosthale Leads ‘Wrong Beta, Right Beti’, A Powerful Tale of Fate, Family and Revenge by Onkar Films & Production

    Meera Deosthale Leads ‘Wrong Beta, Right Beti’, A Powerful Tale of Fate, Family and Revenge by Onkar Films & Production

    A gripping new drama is set to captivate audiences as Meera Deosthale takes the lead in the upcoming micro mini series “Wrong Beta, Right Beti” on Story TV. Produced by Manish Shukla under Onkar Films & Studio, the series promises an emotionally intense story about destiny, deception, and the resilience of a daughter determined to rewrite her fate.The show brings together a talented ensemble cast, including Deepak Wadhwa, Kanika Kotnala, and Megha Kaur, alongside Meera Deosthale in a central and compelling role.

    Wrong Beta, Right Beti explores a powerful and layered narrative about a mother whose choices change the course of several lives. The story revolves around a shocking twist — a mother who raises the wrong child with a hidden motive, only to bring down the right people. At its heart lies the journey of a daughter who refuses to accept the destiny written for her and instead fights to reshape it.With strong emotional conflicts, family drama, and unexpected revelations, the series promises to keep viewers hooked while delivering a message about identity, justice, and the strength of a woman determined to claim her truth.

     

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     Known for her impactful performances on television, Meera Deosthale steps into a challenging character that explores vulnerability, determination, and transformation. The micro mini series format also allows the story to unfold in a crisp, engaging way, making every moment intense and meaningful.

    For Meera, the project marks an exciting creative milestone, offering her an opportunity to portray a character with emotional depth and strength. Sharing her thoughts about the series, Meera Deosthale said:
    _“Wrong Beta, Right Beti is a story that instantly connected with me because it explores how a woman can redefine her destiny despite the circumstances she is born into. My character goes through a powerful emotional journey, and portraying those layers has been both challenging and rewarding. Working with Onkar Films & Studio and such a talented cast has been a wonderful experience, and I truly look forward to taking on more roles that push me creatively and allow me to explore strong, meaningful characters.”_

    Produced by Manish Shukla, Wrong Beta, Right Beti reflects Onkar Films & Studio’s commitment to delivering engaging, story-driven content in the emerging micro-series format. The show combines dramatic storytelling with relatable emotions, making it a must-watch for audiences who enjoy intense family sagas with strong female protagonists.

    With its intriguing premise and a stellar cast, Wrong Beta, Right Beti is all set to become a standout addition to Story TV’s lineup.

  • Yellow Fertility accelerates expansion across India, targets 30 IVF Lab Centres by the end of 2026

    Yellow Fertility accelerates expansion across India, targets 30 IVF Lab Centres by the end of 2026

    • This strategic expansion will position Yellow Fertility as the third-largest IVF chain
    • It will strengthen the brand’s presence across North, East, and Central India

    Yellow Fertility, one of India’s most affordable fertility care providers, has announced an ambitious expansion plan as part of its strategy to strengthen access to advanced reproductive healthcare across North, East, and Central India. To support this growth, the company plans to invest approximately ₹50 crore over the next two years to scale its operations, infrastructure, and clinical capabilities—reinforcing its commitment to making high-quality fertility care both accessible and affordable across emerging markets.

    As part of this expansion phase, Yellow Fertility plans to launch five new centres in February 2026 across Kolkata, Bhubaneswar, Delhi, and Bengaluru, further deepening its presence in key urban and high-growth healthcare markets. The brand also revealed plans to expand into Jammu, Chandigarh, Shimla, and Amritsar in the coming months, strengthening its mission to make fertility care widely accessible.

    Yellow Fertility aims to establish 30 IVF laboratory centres by the end of 2026, positioning itself as the third-largest IVF lab chain in India. This expansion strategy is driven by in-depth market research focused on identifying high-potential locations, guided by factors such as fertility trends, social dynamics, competitive landscape, treatment outcomes, and regional pricing patterns.

    Quality and patient safety remain central to Yellow Fertility’s growth roadmap. The organisation is actively pursuing NABH accreditation across all centres.

    Ambika Bhaik, CEO, Yellow Fertility, said,
    “Our expansion is driven by a clear purpose to make high-quality fertility care more affordable and accessible to all. Through a combination of our affordable IVF offerings , clinical excellence and a patient first approach, we continue to strengthen our position as a fast growing trusted fertility care provider in India.”

    Dr. Soumya Ranjan, Senior IVF Consultant and Partner – Bhubaneswar, added,
    “Bhubaneswar has strong potential for affordable IVF care, and our aim is to deliver exactly that. We aim to work closely with nearby underserved regions such as Berhampur, Bhadrak, Sambalpur, Kendrapara Balasore and other peripheral areas where fertility treatment remains a distant dream for many couples. Through focused outreach in these areas, we hope to help families fulfil their dream of parenthood.”

    Dr. Isha Nandal, IVF Consultant and Partner – Rohtak, shared,
    “Rohtak has long lacked access to quality, affordable fertility care and also serves several surrounding underserved regions. Our focus has been on delivering high-quality treatment while ensuring it remains affordable and accessible to those who need it the most.”

     Yellow Fertility continues to expand through a doctor-partner model in each region, strengthening local expertise while making advanced fertility care more accessible. This expansion momentum aligns with the brand’s long-term vision of opening 100 centres by 2030, with planned growth across key states including Haryana, Delhi, Punjab, Himachal Pradesh, Uttar Pradesh, Karnataka, Maharashtra, Uttarakhand, Odisha and West Bengal.

    About Yellow Fertility

     Yellow Fertility & IVF is one of India’s most affordable fertility centers that combines cutting-edge IVF technology with personalized and compassionate care. Founded in 2023, Yellow Fertility emerged from a heartfelt vision to make the dream of parenthood accessible to all, without compromising on quality or empathy. Founded by a team of experienced fertility professionals, Yellow Fertility saw a crucial gap in the fertility space where world-class treatment often came at a high emotional and financial cost. It set out to change this narrative by putting patients at the heart of the journey, both emotionally and financially

  • BAFTA Award-Winning Film Boong Gets Nationwide Re-Release at PVR INOX

    BAFTA Award-Winning Film Boong Gets Nationwide Re-Release at PVR INOX