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  • Jim Sarbh learnt Telugu for Kuberaa: “I didn’t want to say a line without knowing what every word meant”

    Jim Sarbh learnt Telugu for Kuberaa: “I didn’t want to say a line without knowing what every word meant”

    At the recently held Kuberaa song launch event in Mumbai, actor Jim Sarbh opened up about one of the biggest challenges he faced while working on the film — learning Telugu from scratch. Known for his powerful performances and attention to detail, Jim shared how he took the time to not just memorise his lines, but truly understand every single word.

    Jim shared “Well, the challenge, of course, was learning the lines because I don’t speak Telugu. That took a lot of time and effort, and I don’t like the idea of saying a sentence without knowing what each individual word means.”

    He explained how the structure and flow of the Telugu language is very different from English, which made the process even more interesting and demanding.

    “In English, you might say, ‘How many are there?’ but in Telugu, it could be like, ‘Many are there, how?’ or something similar. So, where do you put the ‘how’? At the end of the sentence, at the top of the sentence? That took some time and effort to get right.”

    Produced by Suniel Narang and Puskur Ram Mohan Rao under the banners of Sri Venkateswara Cinemas LLP and Amigos Creations Pvt Ltd, Kuberaa is co-produced by Vipul Agarwal and Manish Vasisth. Mugafi presents the film in North India and also leads its distribution across the region.

    Directed by National Award-winning filmmaker Sekhar Kammula, Kuberaa stars Nagarjuna Akkineni, Dhanush, Rashmika Mandanna, Jim Sarbh, and Dalip Tahil. With music by Devi Sri Prasad (DSP), the film will release in five languages — Telugu, Tamil, Hindi, Kannada, and Malayalam.

    Kuberaa is set to release in theatres worldwide on June 20, 2025.

  • FUJIFILM India Launches National Breast Cancer Awareness Campaign with Upasana Kamineni Konidela

    FUJIFILM India Launches National Breast Cancer Awareness Campaign with Upasana Kamineni Konidela

    Hyderabad, June 11th, 2025 — FUJIFILM India, a pioneer in healthcare imaging and diagnostics, has officially launched its nationwide CSR campaign titled ‘Find It Early, Fight It Early’, aimed at raising breast cancer awareness. The campaign was inaugurated in the presence of Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, who joins as the official Campaign Ambassador.

    This initiative, in partnership with Apollo Foundation as the implementation agency, will span 24 cities across India, targeting over 1.5 lakh women. The goal is to educate, empower, and encourage early detection of breast cancer through structured community outreach, health screenings, and on-ground sensitization activities conducted by trained educators.

    Ms. Upasana Kamineni Konidela emphasized the importance of the campaign, stating,

    “As healthcare leaders, we have a responsibility to not only treat illness but prevent it through awareness and access. FUJIFILM India’s CSR campaign addresses the critical need for early breast cancer detection, especially in areas where stigma and lack of awareness persist. We must act before it’s too late.”

    India continues to face a growing burden of breast cancer. According to the National Cancer Registry Program by ICMR, breast cancer accounts for around 14% of all cancers diagnosed among women, with 1 in 29 women at risk in their lifetime. Late detection—often due to misinformation, cultural barriers, and limited healthcare access—remains a serious challenge.

    FUJIFILM India’s campaign tackles this issue with a culturally sensitive, grassroots approach. Through workshops, self-examination education, and open discussions, women will be empowered to prioritize their health and seek timely care.

    Speaking on the initiative, Mr. Koji Wada, Managing Director, FUJIFILM India, said,

    “At FUJIFILM India, we strive to blend technology with compassion. ‘Find It Early, Fight It Early’ is our commitment to community well-being and early diagnosis. This campaign reflects our Group purpose of ‘Giving Our World More Smiles’ and our dedication to saving lives through awareness and innovation.”

    The campaign is aligned with FUJIFILM Group’s Sustainable Value 2030 Plan, focusing on health equity and access for underserved populations. With this initiative, FUJIFILM India continues to pave the way toward inclusive healthcare, enabling women from all walks of life to take control of their health and future.