Women Square

Month: October 2025

  • Digital Push: UPI Payments End Double Toll for Non-FASTag Users from Nov 15

    Digital Push: UPI Payments End Double Toll for Non-FASTag Users from Nov 15

    If you often travel on highways and have faced trouble at toll plazas due to a failed or invalid FASTag, there’s good news for you. Starting November 15, 2025, you won’t have to pay double toll charges if your FASTag doesn’t work. The government has introduced a new rule that brings big relief for drivers.

    What’s the New Rule?

    The central government has amended the National Highways Fee (Determination of Rates and Collection) Rules, 2008. Under the new system:

    • If a vehicle enters a toll plaza without a valid or functional FASTag and pays in cash, the driver will still have to pay double toll charges.

    • But if the driver pays via UPI, then only 1.25 times the normal toll fee will be charged instead of double.

    Example

    Suppose the normal toll fee is ₹100:

    • With FASTag → You pay ₹100.

    • With Cash (if FASTag fails) → You pay ₹200.

    • With UPI (if FASTag fails) → You pay only ₹125.

    So, UPI users will now save money compared to cash payments.

    Why This Change?

    The government says this rule aims to:

    • Promote digital payments.

    • Reduce cash transactions at tolls.

    • Improve transparency in toll collection.

    • Cut down on long queues and traffic jams at toll plazas.

    The Ministry of Road Transport and Highways stated that the revised rule will make toll operations more transparent and enhance the travel experience for highway users.

    Benefits for Travelers

    This update will especially help those drivers whose FASTag fails to scan or has expired. Earlier, they had no choice but to pay double toll charges. Now, with UPI, they can settle the payment at a much lower rate.

  • Ajit Agarkar, Gautam Gambhir Back Shubman Gill for 2027 World Cup ODI Captaincy

    Ajit Agarkar, Gautam Gambhir Back Shubman Gill for 2027 World Cup ODI Captaincy

    In a historic shift for Indian cricket, the national selectors have handed the reins of the One-Day International (ODI) team to young batting sensation Shubman Gill. This decision marks the beginning of a new era, as Gill replaces veteran opener Rohit Sharma as the ODI skipper. The announcement came during the squad selection meeting for India’s upcoming three-match ODI series against Australia, scheduled for October 2025.

    The move has sent ripples across the cricketing fraternity, as it signals not just a change in leadership but also the strategic vision of the Board of Control for Cricket in India (BCCI) and its selectors. With the 2027 ODI World Cup still two years away, this decision seems designed to prepare Gill for the long haul, ensuring that he grows into the role well before India takes on the global stage once again.

    The Crucial Meeting in Ahmedabad

    According to sources, the key decision to hand over the ODI captaincy to Gill was taken in Ahmedabad during a high-profile meeting of the selection committee, led by chairman Ajit Agarkar. Discussions reportedly revolved around India’s roadmap for the next ICC tournaments, especially the Champions Trophy in 2025 and the World Cup in 2027.

    It is believed that BCCI Secretary Devajit Saikia and head coach Gautam Gambhir were also part of the deliberations. Both senior officials are said to have strongly supported the idea of gradually transitioning leadership responsibilities from Rohit Sharma to Shubman Gill. The logic was simple: Gill, who is already the captain of India’s Test team, should be groomed across formats so that the leadership baton passes smoothly.

    Shubman Gill’s Rise as a Leader

    At just 26 years old, Shubman Gill has already built an impressive résumé as both a batsman and a leader. He is currently India’s regular Test captain and has also served as vice-captain in the ODI and T20 formats.

    His leadership credentials include:

    • Leading India in the hard-fought Test series in England, where the series ended in a 2–2 draw, showcasing his tactical acumen under pressure.

    • Overseeing a dominant victory at home against the West Indies, where India secured an innings-and-140-run win in the opening Test.

    • Captaining Gujarat Titans in the Indian Premier League (IPL), where he displayed composure, tactical awareness, and the ability to handle high-pressure situations.

    Gill’s calm demeanor, sharp cricketing brain, and ability to inspire younger teammates have made him a natural choice for the role. Cricket experts believe his youth also means he has the time and energy to build a long-term legacy, much like MS Dhoni did when he first took over the captaincy in 2007.

    Rohit Sharma: The End of an ODI Era

    For Rohit Sharma, this decision marks the end of a glittering chapter as India’s ODI captain. Since officially taking charge of the ODI side in 2021, Rohit has led the Men in Blue in 56 matches. His record is nothing short of extraordinary:

    • 42 wins

    • 12 losses

    • 1 tie

    • 1 no-result

    Rohit’s tenure saw India capture two Asia Cup titles (2018 and 2023), reinforcing India’s dominance in the region. His crowning achievement as captain came in 2023, when India marched unbeaten into the World Cup final on home soil. The team won all its matches en route to the summit clash, only to falter against Australia in a heartbreaking defeat.

    Despite the loss, Rohit’s leadership during the tournament was widely praised, particularly his aggressive intent at the top of the order and his ability to inspire his team to play fearless cricket.

    Why Now? The Selectors’ Vision

    So, why move away from a proven leader like Rohit Sharma when the Champions Trophy is just months away? The selectors’ rationale seems rooted in the long-term vision for Indian cricket. With the 2027 World Cup in South Africa still two years away, India cannot afford to delay grooming a new captain.

    Rohit, at 38 by the time of the next World Cup, may not be able to sustain the workload of leading across formats. Handing over the ODI captaincy to Gill now allows him ample time to settle into the role, experiment with strategies, and build his own team culture.

    Moreover, the presence of Rohit Sharma and Virat Kohli in the squad provides Gill with the perfect cushion. Both stalwarts will continue to play ODIs until at least the Champions Trophy in March 2025, offering Gill the rare opportunity to learn directly from their experience while simultaneously asserting his authority as captain.

    The Bigger Picture: Indian Cricket’s Leadership Shift

    The decision also reflects the broader shift happening in Indian cricket. Over the last decade, India has transitioned from the MS Dhoni era to Virat Kohli’s leadership, and now to Rohit Sharma’s captaincy. Each phase has brought its own successes and challenges. Now, with Shubman Gill, the BCCI seems eager to invest in a leader who can potentially steer the team for the next decade.

    Head coach Gautam Gambhir’s influence cannot be overlooked either. Known for his sharp cricketing mind and aggressive brand of leadership during his playing days, Gambhir is expected to mold Gill into a tactically astute, fearless, and results-oriented captain.

    Gill’s Captaincy Style

    Observers who have followed Gill’s leadership in Tests and in the IPL describe his style as calm yet firm. Unlike Rohit, who often wears his emotions on his sleeve, Gill tends to stay composed, analyzing situations deeply before making decisions.

    He has also shown a tendency to back young players, giving them confidence to perform without fear of failure. This approach aligns well with India’s current squad composition, which features a mix of established stars and promising youngsters.

    Challenges Ahead for Gill

    While the appointment is promising, it also comes with immense responsibility. Gill will have to navigate several challenges:

    1. Handling Pressure Matches: Leading India in crunch matches against teams like Australia, England, and Pakistan will test his mental toughness.

    2. Managing Senior Players: Balancing the presence of stalwarts like Rohit and Kohli while asserting his own authority could prove tricky.

    3. Consistency in Strategy: India’s ODI side has often been criticized for lacking consistency in team selection and tactics. Gill will need to bring clarity and stability.

    4. Building Towards 2027: Every decision he makes—from player roles to batting orders—will be scrutinized in the context of the next World Cup.

    The Australia Series: A Litmus Test

    Gill’s first assignment as ODI captain will not be easy. Facing Australia in their backyard has historically been one of the toughest challenges in world cricket. The upcoming three-match series in October 2025 will serve as a litmus test for Gill’s captaincy skills.

    How he marshals his resources, handles pressure situations, and sets the tone for India’s ODI journey under his leadership will be closely watched. Success in Australia could silence skeptics and give him the confidence boost needed to lead India into a new era.

    Conclusion: A New Dawn

    The appointment of Shubman Gill as India’s ODI captain is more than just a change in designation—it is a statement of intent. By choosing Gill, the selectors have signaled their commitment to building a young, dynamic, and forward-looking leadership core.

    For Rohit Sharma, it is the graceful end of a highly successful ODI captaincy tenure, while for Gill, it is the start of what could become a legendary journey. As Indian cricket turns the page, fans across the nation will be watching eagerly, hoping that Gill can combine his immense talent as a batsman with the sharpness required of a leader.

    The stage is set, the spotlight is on, and Shubman Gill now has the reins of one of the most high-profile teams in world cricket. Whether he can lead India to ODI glory remains to be seen, but one thing is certain—the future of Indian cricket looks promising under his leadership.

  • ‘Life Par Full Control’: Tulips’ New Adult Diaper Campaign

    ‘Life Par Full Control’: Tulips’ New Adult Diaper Campaign

    Mumbai, India – Tulips, one of India’s most trusted names in personal hygiene, has taken a bold step into the adult hygiene space with the launch of TULIPS Adult Diaper Pants. In a bid to address a long-overlooked health concern with dignity and sensitivity, the brand has onboarded Bollywood’s veteran actor Boman Irani as the face of its new campaign ‘Life Par Full Control’, aiming to spark meaningful conversations and break the stigma surrounding adult diaper usage in India.

    A Landmark Launch in Personal Hygiene

    The newly introduced TULIPS Adult Diaper Pants have been designed keeping in mind the everyday struggles of individuals living with urinary incontinence — a condition often ignored due to embarrassment and social taboos. The product promises a combination of comfort, protection, and discretion, enabling seniors and adults alike to lead fuller, more independent lives.

    Some of the standout features include:

    • Aloe vera–coated inner sheet to ensure skin comfort and prevent irritation.

    • Advanced leak protection for up to 10 hours, supported by an ADL (Acquisition Deposition Layer).

    • Odour lock technology to provide long-lasting freshness.

    • Tear-away side panels for easy and hygienic removal.

    • Unisex pull-up design available across all sizes, crafted to resemble regular underwear for a discreet, dignified fit.

    By creating a product that looks and feels like ordinary undergarments, Tulips seeks to restore confidence, normalcy, and quality of life to users who may otherwise withdraw socially due to fear of leakage or discomfort.

    The Need for Awareness and Acceptance

    At the launch event, Mr. Rahul Jain, Director, Tulips, highlighted the urgent need for both innovation and dialogue in this category:

    “Due to lifestyle-related issues, more and more senior citizens today experience weaker bladder control leading to urinary incontinence. Health conditions such as diabetes, prostate issues in men, frequent urinary tract infections (UTIs), and menopause in women often aggravate this condition. During our development phase surveys, many elders expressed viewing adult diapers as a ‘symbolic dependence’ and were hesitant to even discuss the topic — which explains the mere 2% market penetration in India.”

    Mr. Jain further stressed that this hesitation reflects not just a health challenge but also a social and emotional barrier. Unlike in Western countries, where adult diapers have seen widespread acceptance, India still grapples with shame and discomfort around openly discussing senior care needs.

    Recognizing this gap, Tulips decided that the launch of TULIPS Adult Diaper Pants must be paired with a cultural shift in perception.

    Boman Irani: The Voice of Change

    The company’s decision to rope in actor Boman Irani as the brand ambassador was deliberate and unanimous. With his warm, relatable persona and wide appeal across age groups, Irani lends authenticity and dignity to a sensitive conversation.

    Speaking about his association, Mr. Irani said:
    “I am extremely happy to partner with Tulips in starting a conversation that matters. Age should not mean limitation. TULIPS Adult Diaper Pants are here to ensure all seniors affected by urinary incontinence are able to lead their lives with comfort, independence, and self-respect.”

    As part of the launch, Tulips has also unveiled a short film featuring Boman Irani, which encourages seniors to view adult diapers not as a symbol of dependence, but as a tool of empowerment — enabling them to travel, socialize, and live life to the fullest.

    Breaking Stigma with ‘Life Par Full Control’

    The tagline ‘Life Par Full Control’ captures Tulips’ mission of helping individuals regain their agency. Instead of allowing urinary incontinence to dictate terms, the campaign reframes adult diapers as enablers of freedom, confidence, and dignity.

    Mr. Rahul Jain emphasized:
    “We felt it was vital to start a national conversation around this subject and address it with the sensitivity it deserves. This conversation needed a strong and respected voice, and Mr. Boman Irani was our unanimous choice to lead it. At Tulips, we believe this shift in perception will lead to greater acceptance and empower seniors to live their lives to the fullest.”

    Tulips’ Legacy of Innovation

    Tulips has a strong track record of innovation in the personal hygiene space. In 2017, the company became the first in India to introduce 100% flushable wet wipes, setting a benchmark for eco-friendly hygiene solutions. During the COVID-19 pandemic, Tulips once again demonstrated its agility by becoming the first company in India to develop COVID swabs, directly contributing to the nation’s testing and containment efforts.

    This spirit of problem-solving continues with the launch of TULIPS Adult Diaper Pants, which address a real and rising health need in India’s aging population.

    A Trusted Brand, A Global Footprint

    Today, Tulips products are consumed widely, with more than 60 million units being sold annually across 17+ countries. This global presence reflects the brand’s commitment to quality, trust, and innovation.

    The launch of TULIPS Adult Diaper Pants marks not only an expansion into a new category but also a reaffirmation of the company’s larger mission — to provide thoughtful, effective hygiene solutions that improve everyday lives.

    Conclusion: Towards a More Open Conversation

    With the introduction of adult diaper pants and the partnership with Boman Irani, Tulips is set to change the narrative around senior care in India. By tackling the stigma head-on and focusing on comfort, dignity, and independence, the brand hopes to inspire millions to embrace healthier choices without shame or hesitation.

    As India’s elderly population continues to grow, TULIPS Adult Diaper Pants could become a transformative product — one that not only improves quality of life but also fosters an environment where discussions about aging and healthcare needs are met with understanding, acceptance, and respect.

    TULIPS Adult Diaper Pants are now available nationwide in leading stores and online platforms.

  • Tanishk Bagchi: ‘SEEN’ Explores Late-Night Overthinking

    Tanishk Bagchi: ‘SEEN’ Explores Late-Night Overthinking

    T-Series presents SEEN, a moody nocturnal dance track composed, written, and sung by Tanishk Bagchi. Sampling a timeless Bollywood classic, the song transforms it into a late-night groove that blends old-school poetry with a fresh, contemporary sound.

    Heartbreak in the Digital Age

    With its minimal production and immersive feel, SEEN reimagines longing and heartbreak in today’s dating world—where ghosted chats, unsent messages, and endless late-night overthinking take centre stage.

    A Visual Experience

    The music video, featuring Harman Brar and directed by Pallav Patel, stands out as a visual masterpiece. Retro-futuristic styling, abstract storytelling, and carefully crafted moments of stillness create an atmosphere that lingers long after the song ends.

    Tanishk Bagchi on ‘SEEN’

    Speaking about the track, Tanishk Bagchi shares:
    “It’s made for the hours when you’re alone with your thoughts, scrolling through what once was—the texts that were left on seen. Sampling this classic gave me the freedom to explore those emotions with a new voice.”

    Available Now

    SEEN is streaming now on all platforms via T-Series.

  • Steelbird Helmets Powers Road Safety Mission by distributing 1 Lakh Units of Helmets

    Steelbird Helmets Powers Road Safety Mission by distributing 1 Lakh Units of Helmets

    • Campaign equips over one lakh trained Road Safety Ambassadors with Steelbird helmets

    New Delhi, October 3, 2025: Steelbird Hi-tech Ltd, world’s largest two-wheeler helmet manufacturer, has strengthened its commitment to safer roads by providing 1-lakh units of BIS certified high-quality two-wheeler helmets to Road Safety Ambassadors through its partnership with the Rajasthan Road Safety Society. These helmets are made available to the ambassadors through Steelbird’s support, ensuring that the message of safe riding practices reaches a wider audience and helps in creating a safer driving culture of road safety.

    Rajasthan Road Safety Society in support of Steelbird Hi-Tech has distributed the helmets to various organisations such as Aavas Financiers Ltd. (with 29,600 units), Kogta Finance Ltd. (5,000 units), Bhilwara Dairy (15,000 units), Seth Sanwaria Temple Trust (13,000 units), Ministry of Road Transport & Highways (Advocacy Scheme – 6,000 units), Public Works Department (Sushma Yojana – 10,000 units), Hindustan Zinc Ltd. (3,000 units) and (18000 units to) Chittorgarh Gram Sanstha.

    All Road Safety Ambassadors have been trained by National Road Safety Gold Medalist Dr. Virendra Singh Rathore and his expert team, ensuring that every helmet recipient also becomes a committed messenger of road safety.

    Mr. Rajeev Kapur, MD of Steelbird and President of the Two-Wheeler Helmet Manufacturers Association, said “At Steelbird, we believe helmet is not just a product, but a life-saving tool. By providing helmets to trained Road Safety Ambassadors through this initiative, we are empowering them to spread the message of safety across India. Today, over one lakh ambassadors now carry forward this mission with Steelbird helmets.”

    Ms. Ritu Chouhan, President of Rajasthan Road Safety Society, said “Losing my brother in a road accident without a helmet was the turning point of my life. With Steelbird’s support, we have turned that personal loss into a nationwide road safety campaign. Today, with more than one lakh trained Road Safety Ambassadors, the initiative is making a real difference on the ground.”

    The initiative, titled “Helmet Promotion, Education, Awareness and Enforcement Campaign,” carries impactful themes like “Sar Salamat to Sab Salamat,” “Road Safety – Life Safety,” and “Youth Safe – Nation Safe.”

    With Steelbird’s backing and collaborative efforts from corporates and institutions, this campaign has become one of India’s largest citizen-driven helmet safety movements.

  • FHRAI 55th Convention: Supported by Hilton, Radisson & AP Tourism

    FHRAI 55th Convention: Supported by Hilton, Radisson & AP Tourism

    New Delhi, 03 October 2025: The Federation of Hotel & Restaurant Associations of India (FHRAI), the apex body representing the Indian hospitality industry, successfully concluded its 55th Annual Convention from 18th to 20th September 2025 at Hotel Conrad, Bengaluru. The three-day event brought together approximately 800 delegates, industry leaders, policymakers, and hospitality professionals from across the country to deliberate on the future of Indian hospitality, innovation, and sustainable growth.

    Dignitaries present during the convention included Mr. Siddaramaiah, Chief Minister, Karnataka; Mr. D.K. Shivakumar, Deputy Chief Minister, Karnataka; Mr. Gajendra Singh Shekhawat, Union Minister for Tourism, Government of India; Mr. M.B. Patil, Minister of Large and Medium Scale Industries, Karnataka; Mr. H.K. Patil, Minister for Tourism, Law & Parliamentary Affairs, Karnataka; Dr. Shalini Rajneesh IAS, Chief Secretary, Government of Karnataka; Mr. Kandula Durgesh, Minister for Tourism & Culture, Government of Andhra Pradesh, and Mr. Dinesh Gundu Rao, Minister of Health and Family Welfare, Karnataka, and Mr. K. Syama Raju, President, FHRAI.

    The sessions over the three days covered a wide range of topics, including building iconic Indian hospitality brands, shaping India’s tourism economy for 2047, sustainable and tech-driven hospitality solutions, gastronomic innovation, and cybersecurity in a hyper-connected world. Key speakers and panelists included Ms. Amrapali Kata, CEO, Andhra Pradesh Tourism Authority; Mr. K.B. Kachru, Chairman, South Asia, Radisson Hotel Group; Mr. Anil Chadha, MD, ITC Hotels Ltd.; Mr. Kapil Chopra, Founder & CEO, The Postcard Hotel; Dr. Rajendra, Director Tourism, Government of Karnataka; Mr. Manoj Kumar, IFS, Principal Secretary, Forest Dept., Karnataka; Mr. Michael Dominic, MD & Co-Promoter, CGH Earth; Mr. Davashish Srivastava, Senior Director Development, Radisson Hotel Group; Mr. Amit Kanchan, Regional Director IT, Hilton South Asia; and Mr. Anand Choksi, Head – Information Security, Razorpay also addressed the delegates.

    Commenting on the convention, Mr. K. Syama Raju, President, FHRAI said, “The 55th FHRAI Annual Convention provided an unparalleled platform for industry leaders, policymakers, and innovators to come together and chart the future of Indian hospitality. The engagement and insights shared over the three days will guide our industry towards sustainable growth, technological advancement, and global recognition.”

    The convention was supported by prominent sponsors, including Hilton, Andhra Pradesh Tourism, Madhya Pradesh Tourism, Tata, Jharkhand Tourism, Ministry of Tourism (MOT), Radisson, Blossom Kochhar Aroma Magic, Idon, Treebo Superhero, Hotelivate, Chalet, IRCTC, Kimberly Clark, Howarth, and Revinate. The three-day event concluded with a grand gala dinner hosted by KPTCL, Jungle Lodges & Resorts, and KMF, featuring a musical performance by Ms. Shanmukha Priya.

    The 55th FHRAI Annual Convention reaffirmed India’s position as a thriving hub for hospitality innovation, sustainable tourism, and industry collaboration.

  • Courtroom Comedy Break: Jotwani Associates Covers Jolly LLB 3 Tickets for Staff

    Courtroom Comedy Break: Jotwani Associates Covers Jolly LLB 3 Tickets for Staff

    New Delhi: Jotwani Associates, a leading New Delhi law firm with more than 55 Advocates,  has announced a special initiative to celebrate and appreciate the dedication of its associates. The firm is sponsoring a Movie Day for all employees and their significant others with complimentary tickets to the much-awaited film Jolly LLB 3.

    Speaking about the initiative, Mr. Dinesh Jotwani, Founder of Jotwani Associates, stated: “My wife and I watched the movie ourselves, and I believe it’s a must-watch for every lawyer and client seeking justice in the country.”

    Lawyers practicing in any court often encounter a competitive environment, and the phrase “client chor,” humorously depicted in the movie, resonates deeply with them.

    The chosen film, Jolly LLB 3, is based on a real-life case and offers a mix of comedy,

    entertainment, and a powerful social message about justice. The firm hopes this experience will not only be a refreshing break for its employees but also a reminder of the values they uphold as legal professionals.

    This initiative highlights Jotwani Associates’ commitment to building a positive and engaging workplace culture where employees are valued and celebrated beyond their professional Contributions.

    About Jotwani Associates:

    Jotwani Associates with 55 professionals (Lawyers, Investigators, Patent Attorneys, CAs, CSs, and paralegals) is a premier Indian law firm based in New Delhi, India, with an extensive international clientele. Specializing in Patent, Copyright, Trademark, Corporate Laws, Designs, Litigation (Civil & Criminal), Government Relations, and Policy, the firm provides top-notch legal services tailored to meet clients’ diverse needs across various jurisdictions. More information about the Law Firm can be found at: www.jotwani.com

  • Devgn Cinex CEO: New Screens Planned Across South India

    Devgn Cinex CEO: New Screens Planned Across South India

    Mumbai, 2 October 2025 — The vibrant grounds of the SNDT Women’s College in Juhu, abuzz with Durga Puja festivities, became the stage for a moment that blended cultural tradition with cinematic ambition. Bollywood superstar Ajay Devgn, in collaboration with the Vishwa Samudra Group, unveiled Devgn Cinex, the refreshed identity of NY Cinemas. The high-profile launch was not merely a rebranding exercise but the announcement of a bold new chapter in the Indian movie-going experience.

    A Cultural Backdrop Meets a Cinematic Vision

    The rebranding event was woven seamlessly into the celebrations of the North Bombay Sarbojanin Durga Puja, a festival that has been a hub of Mumbai’s creative and film community since 1948. As the rhythmic beats of the dhak and the fragrance of incense filled the air, the new Devgn Cinex logo was revealed amidst music, lights, and rousing cheers. The timing was deliberate: just as Durga Puja symbolizes new beginnings and collective spirit, so too does Devgn Cinex aspire to create shared experiences that bring people together through cinema.

    Ajay Devgn captured this sentiment when he addressed the gathering. “Durga Puja is a celebration of tradition, togetherness, and shared joy. In many ways, cinema does the same — it brings people closer through stories. With Devgn Cinex, our vision is to bring this magic to audiences across India with state-of-the-art formats that allow every emotion and every moment of a film to be experienced at its fullest.”

    The choice of venue and festival was more than symbolic. It underscored Devgn Cinex’s promise of fusing cultural heritage with modern technology, creating a cinematic experience that is both rooted in tradition and ready for the future.

    From NY Cinemas to Devgn Cinex: A Strategic Leap

    NY Cinemas, originally envisioned by Ajay Devgn as a platform to expand quality movie experiences beyond the metros, had already built a reputation for premium yet accessible theatres. The partnership with Vishwa Samudra Group now injects the capital, infrastructure expertise, and ambition needed to scale that vision.

    Speaking about the transformation, Shivdutt Das, Executive Director of Vishwa Samudra, emphasized the broader intent: “Devgn Cinex is more than a new name; it is a vision to transform cinema halls into spaces of innovation, comfort, and culture. We are committed to scaling this brand across India.”

    The move reflects an evolving entertainment landscape in India. With audiences demanding more than just a film screening — from luxury seating and immersive sound to digital-first engagement and loyalty rewards — Devgn Cinex aims to position itself as the go-to destination for both spectacle and comfort.

    Reinventing the Movie-Going Experience

    The brand’s new tagline, “Cinema. Reinvented.”, is not just a slogan but a blueprint. Devgn Cinex will invest heavily in premium formats, including large-screen auditoriums with cutting-edge projection and sound technologies, immersive 3D and 4D formats, and luxury seating designed for comfort.

    Beyond physical infrastructure, technology will play a central role. Plans include:

    • AI-driven personalization to recommend films and offers.

    • Seamless app and web platforms for booking, pre-ordering food, and customizing experiences.

    • Customer engagement tools, including gamified rewards programs and memberships.

    • Integration with digital payment systems and regional-language interfaces to cater to India’s diverse audience.

    According to Satish Kottakota, CEO of NY Cinemas, expansion is also a key part of the roadmap. “Devgn Cinex is ready to expand its footprint with new screens planned across the country. Our immediate focus will be metros and tier-1 cities, particularly in South India, where the appetite for cinema is unmatched. This is just the start of a growth story we are excited to share with audiences nationwide.”

    This focus on South India is telling. The region has emerged as the heart of India’s theatrical ecosystem in recent years, with record-breaking blockbusters and high audience turnout. By strengthening its presence there, Devgn Cinex positions itself in one of the fastest-growing markets for cinema.

    A Star-Studded and Emotional Launch

    The launch event carried emotional gravitas. Alongside Ajay Devgn, the ceremony was attended by his wife and acclaimed actress Kajol, adding a touch of Bollywood’s glamour to the proceedings. Mrs. Sonam Shivdutt, wife of Vishwa Samudra’s Executive Director, also joined the celebrations, symbolizing the partnership’s personal and professional commitment to this venture.

    The blend of festive atmosphere, cultural resonance, and star presence created a unique narrative: this was not just about corporate strategy, but about creating a brand with soul, identity, and resonance with Indian audiences.

    About the Partners

    Devgn Cinex emerges as the evolution of NY Cinemas, founded by Ajay Devgn to extend the joy of cinema beyond big cities. Now powered by Vishwa Samudra Group, the brand marries cinematic heritage with digital innovation. With plans to scale across metros and South India, it aims to redefine customer engagement through technology while keeping cultural connection at its core.

    The rebranding promises immersive theatres equipped with advanced formats, seamless digital integration, and a focus on community-driven entertainment. In doing so, Devgn Cinex aspires to set new benchmarks for how Indians experience films — not just as viewers, but as participants in a shared cultural moment.

    Meanwhile, the parent partner Vishwa Samudra Engineering (VSE) brings its infrastructure prowess to the table. With expertise across roads, ports, irrigation projects, airports, and urban development, VSE has built a reputation for delivering complex projects at speed and scale. Its financial strength and engineering expertise make it an ideal ally in scaling Devgn Cinex nationwide.

    A New Era for Indian Cinema

    The unveiling of Devgn Cinex at the North Bombay Durga Puja marks more than just a name change. It symbolizes a fresh era where cinema halls evolve into destinations that merge heritage, technology, and culture. In an age when streaming platforms compete for attention, Devgn Cinex is betting on creating experiences so immersive, personalized, and memorable that audiences will continue to choose theatres as their first love.

    As the drums of Durga Puja echoed through Juhu, the message was clear: Devgn Cinex is here to reinvent how India watches movies.

  • Beyond Kantara: Chapter 1: Rukmini Vasanth Prepares for Toxic with Yash and Prashanth Neel’s Next

    Beyond Kantara: Chapter 1: Rukmini Vasanth Prepares for Toxic with Yash and Prashanth Neel’s Next

    As Kantara: Chapter 1 releases worldwide today, actor Rukmini Vasanth shared an emotional note brimming with gratitude. She described the project as a transformative journey that shaped her both as an artist and as an individual.

    A Journey of Growth and Learning

    “Over a year ago, I had the privilege of joining the team of Kantara: Chapter 1,” Rukmini wrote. “It has challenged me, taught me, improved the way I approach my craft, and given me a new perspective on life. This film is a labour of love, painstakingly brought to life by the hundreds of people who worked day and night on it — I am so grateful to have been a part of this mesmerising film.”

    Heartfelt Gratitude to Rishab Shetty

    Reserving her deepest appreciation for director Rishab Shetty, she praised his vision and commitment:
    “Rishab sir has been the rock of this project. Sir, your hard work and leadership of this magnificent film has been so inspiring. Thank you for your faith in me and for helping me through this journey.”

    Tribute to the Hombale Films Family

    Rukmini also extended her thanks to the team at Hombale Films — including Vijay Kiragandur, Chaluve Gowda, Adarsh, and the many unsung heroes working behind the scenes. She credited their collective efforts in bringing this cinematic spectacle to life.

     

    View this post on Instagram

     

    A post shared by Rukmini Vasanth (@rukmini_vasanth)

    Looking Ahead to Monumental Projects

    While Kantara: Chapter 1 marks a significant chapter in her career, Rukmini’s journey continues with two highly anticipated projects. She will next be seen alongside Rocking Star Yash in Toxic, followed by joining director Prashanth Neel’s magnum opus starring NTR Jr.

  • Gurugram Retail Ecosystem: Why Leasing is a Primary Destination

    Gurugram Retail Ecosystem: Why Leasing is a Primary Destination

    Retail leasing in India has had a remarkable run through the first half of 2025, with brands across categories expanding footprints and developers reporting healthy absorption of new spaces. The recovery that began post-pandemic has matured into a phase of steady, experience-led growth, where malls and high-street formats are no longer just transactional hubs but vibrant destinations.

    Delhi-NCR Leads the Growth Curve

    In Delhi-NCR, demand for retail spaces in malls and high streets rose 25% between January and June 2025, reflecting both fresh supply and growing appetite from retailers, as per CBRE. Leasing touched around 5 lakh sq ft in January–June, compared with 4 lakh sq ft in the same period last year.

    This rebound comes after a slowdown in 2024, when total leased areas dropped to 10 lakh sq ft from 14 lakh sq ft in 2023. The big question now is whether this momentum can sustain itself as we move into the second half of 2025 and into 2026.

    Tier-II Cities Catching Up

    What’s equally noteworthy is how Tier-II cities are beginning to catch up, with developers betting on rising consumption potential outside traditional metros. Mixed-use projects and Grade A malls remain the preferred formats, attracting both domestic and international brands eager to anchor themselves in spaces that offer scale, quality, and integrated lifestyle experiences.

    Industry Voices: Developers on the Future of Leasing

    Pushpa Bector, DLF Mall of India

    “The retail sector has proven its flexibility, and leasing momentum continues to reflect this strength. In a market like NCR, scale, innovation, and differentiation are critical. At DLF Mall of India, our goal is to keep every visit fresh with a brand mix, entertainment, and dining that evolve constantly. Leasing interest is strong across categories—from fashion and lifestyle to F&B and experiential concepts.”

    Jatin Goel, Omaxe Group

    “India’s retail leasing momentum reflects both consumer confidence and a structural shift toward experience-driven shopping. At Omaxe Chowk, we’ve curated a modern, hassle-free shopping experience in the heart of Chandni Chowk, blending convenience with heritage charm. By hosting a wide mix of national and international brands, physical retail continues to prove its relevance in the digital age.”

    Siddharth Katyal, Bhumika Realty

    “The NCR market is at an inflection point, driven by a surge in consumption and the desire for holistic retail experiences. Leasing activity here reflects a broader trend—brands want to be in spaces that are future-ready, accessible, and engaging. Retail today is about co-creating ecosystems with developers.”

    Harpreet Singh Hora, Reach Group

    “Gurugram’s retail story has evolved into an ecosystem integrating lifestyle, work, and leisure. With a young, global, and aspirational demographic, demand is rising for adaptive spaces where retail blends seamlessly with entertainment, F&B, and wellness. For brands, Gurugram is now a primary destination, not just an extension of Delhi.”

    Strong Fundamentals Driving Growth

    India’s retail leasing momentum is backed by strong economic fundamentals. Rising disposable incomes, a steady GDP trajectory, and relatively stable inflation are fueling consumer confidence. Discretionary categories such as luxury, F&B, and entertainment are witnessing heightened interest from both brands and shoppers.

    Infrastructure as a Catalyst

    Government-led infrastructure initiatives—expanded metro connectivity, airport upgrades, and better highways—are enhancing accessibility to retail hubs. This has made malls and high streets more attractive for consumers and brands alike, ensuring steady leasing demand.

    The Road Ahead

    Leasing momentum is expected to remain steady in 2025 and beyond, with brands increasingly gravitating toward mixed-use developments and Grade A malls that integrate shopping, dining, entertainment, and lifestyle experiences. As Tier-II cities rise and metros innovate, India’s retail landscape is set for a transformative phase of growth.