Tag: Women Empowerment

Satin Creditcare Expands into Mizoram, Becomes Largest MFI Player in the Northeast
SCNL Enters Mizoram Market, Strengthens Financial Inclusion in the Region

New Delhi, July 18, 2025: Satin Creditcare Network Limited (SCNL), one of India’s foremost microfinance institutions, has officially entered Mizoram with the inauguration of its first branch in Aizawl. With this strategic move, SCNL becomes the first leading microfinance institution (MFI) to establish operations in the state, marking a significant milestone in its mission to extend inclusive financial services to underserved communities.

Expanding Nationwide Footprint: 26 States, 4 Union Territories

With the latest addition of Mizoram, SCNL now operates in 26 states and 4 union territories across India. This expansion aligns with the company’s vision to penetrate deeper into rural and semi-urban markets, fostering sustainable economic development and entrepreneurship, especially among women.

Strengthening Leadership in Northeast India

SCNL has solidified its position as the largest MFI player in Northeast India, now operating in seven northeastern states with a robust regional portfolio exceeding ₹1,500 crores. The company’s 165 active branches in the Northeast make it the region’s most extensive microfinance network, reaffirming its leadership and commitment to inclusive growth in one of India’s most dynamic and underserved areas.

Driving Rural Impact: 76% Operations in Villages

At the national level, SCNL has built a network of over 1,600 branches, with 76% of its operations focused in rural India, reaching over 1,00,000 villages. This rural-centric approach underscores SCNL’s mission to deliver impactful financial services where they are needed the most.

Leadership Perspective: Empowering Local Entrepreneurs

Commenting on the expansion, Dr. H P Singh, Chairman and Managing Director of Satin Creditcare, said:

“Our entry into Mizoram builds on our strong foundation in the Northeast, where we’ve delivered meaningful financial access to underserved communities. With deep insights and on-ground experience in the region, we are well-equipped to support Mizoram’s economic development. This expansion will especially empower local women entrepreneurs with financial solutions that foster enterprise, independence, and inclusive growth.”

About Satin Creditcare Network Limited (SCNL)

Satin Creditcare Network Limited (SCNL) is one of India’s leading microfinance institutions, offering a wide range of financial products and services to low-income and underserved segments. SCNL operates in 26 states and 4 union territories, serving clients across over 1,00,000 villages.

SCNL is committed to advancing gender empowerment and financial literacy, with a strong focus on leveraging technology and strategic partnerships to deliver impactful solutions.

Diversified Financial Services Portfolio

In addition to its core microfinance operations, SCNL also provides:
- MSME loans and affordable housing loans
- Services through its subsidiaries:
  - Satin Housing Finance Limited (SHFL) – launched in 2017 for affordable and micro-housing loans
  - Satin Finserv Limited (SFL) – commenced MSME lending in 2019
  - Satin Technologies Limited (STL) – incorporated in August 2024 for developing advanced tech solutions
As of March 31, 2025, the Satin Group comprises 1,568 branches, a team of 16,705 employees, and serves a client base of 33.6 lakh individuals across 29 states and union territories.
July 18, 2025
Upasana Kamineni Konidela: Redefining Marriage for a New Generation

Upasana Kamineni Konidela, entrepreneur and philanthropist, has long been a voice for women’s empowerment in India. From advocating for financial independence to encouraging emotional autonomy, she has consistently pushed for a society where women live by choice, not compulsion. In her latest reflection, Upasana delves into the evolving idea of marriage, urging the next generation to redefine the institution — not merely survive it.

“Find Your Ram”: A Call for Conscious Partnership

In a recent social media post, Upasana highlighted the importance of marrying from a place of strength, love, and emotional maturity — rather than societal obligation. She encouraged women to “Find Your Ram,” referencing the ideal of a supportive and respectful partner, rather than succumbing to timelines or pressure.

“Marriage should be a conscious choice rooted in love, stability, and mutual respect — not a milestone to check off,” she asserted.

Breaking the Cycle of Sacrifice and Silence

Upasana’s message sheds light on deeper issues often brushed under the carpet — emotional abuse, toxicity, and the persistent expectation that women must adjust at all costs. She called out the flawed conditioning around marriage and spoke of the need to raise both girls and boys differently.

“Let’s teach our boys early to manage emotions, set boundaries, and respect differences,” she wrote, challenging traditional norms.
“Let’s stop forcing women into timelines — instead, give them the tools and freedom to thrive.”

A Blueprint for a Healthier India Begins at Home

Upasana believes that a stronger nation starts with healthier homes. She called upon educated, empowered women to become catalysts for change — using their awareness and privilege to reimagine family structures.

“We owe it to ourselves — and the generations after us — to use our privilege with purpose,” she noted.

Her statement underlines the importance of agency in marriage:

“No more marrying for money or status — those can be built together with the right partner, if needed.”

Tradition Meets Progress: The Vision for a New India

Upasana envisions an India where tradition and progress coexist — where marriage isn’t a sacrifice but a shared journey of growth and mutual respect.

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A post shared by Upasana Kamineni Konidela (@upasanakaminenikonidela)

“Let this be the New India where people live by choice, not compulsion — where we’re proud of who we are, and even prouder of who we’re becoming, together.”

Insights from Harvard: Why Do Women Marry Today?

Sharing an anecdote from a recent class at Harvard with Prof. Debora Spar, Upasana explored the shifting motivations behind marriage in modern society.

“Why do women get married today? Is it for companionship? Children? Status?” she pondered.
“The truth is, women no longer need marriage to fulfill these needs. It’s about choosing a partner who respects you and sees you as an equal.”

A Message for Progressive Indian Women

Upasana’s reflections mirror the shifting ideologies of independent women in modern India. Her advocacy goes beyond personal opinion — it is a larger call to society to rethink the expectations we place on women and marriage.

Her message is clear: Empowerment is not just about career or independence — it’s also about choosing relationships that nurture, support, and respect.

July 8, 2025
Blume Foundation: Investing in Women’s Future
An Evening of Advocacy, Art, and Action to Uplift Women and Girls Worldwide

Houston, TX – June 28, 2025: The Blume Foundation celebrated a powerful milestone with its inaugural gala, Petals of Hope: Voices of Change, held at The Westin Oaks Houston at the Galleria. This elegant and purposeful evening united a vibrant community of changemakers, philanthropists, artists, and advocates committed to empowering women and girls globally.

Inspiring Words and a Call to Action

The evening was gracefully emceed by Rosie Nguyen, Director of Communications and Projects in Free Expression at Rice University and one of Houston’s Top 30 Influential Women of 2024. She opened the gala with a passionate call to action, encouraging guests to unite behind Blume’s mission to dismantle the systemic devaluation of women and girls through education, advocacy, and empowerment.

The Vision Behind Blume

Founded by entrepreneur and philanthropist Vaishali Dev, the Blume Foundation addresses some of the world’s most pressing issues: gendercide, reproductive justice, leadership equity, mental health, and economic opportunity for women. The foundation employs innovative programs, global partnerships, scholarships, and tailored support systems to transform lives and create lasting change.

Opening Ceremonies and Special Recognitions

The gala began with a soul-stirring invocation by Gwendolyn Price Harris, followed by heartfelt remarks from Vaishali Dev, who shared her personal journey and the inspiration behind Blume.

Blume was honored with the following recognitions for its groundbreaking work:
- Certificate of Special Congressional Recognition from Congressman Al Green
- Certificate of Recognition from Texas Senator Molly Cook, District 15
- Proclamation from Harris County Commissioner Lesley Briones
- Proclamation from Harris County Judge Lina Hidalgo, delivered by Alice Lee
These accolades underscored the foundation’s unwavering commitment to creating a world where women and girls have equitable access to resources, opportunities, and safety.

Shining a Light on Gendercide

A poignant segment on gendercide, led by Beverley Hill, founder of the Gendercide Awareness Project (GENDAP), featured powerful testimony from survivor Niriah Williams. This emotional segment highlighted the harsh realities of gender-based violence and human trafficking, reinforcing the urgent need for action.

Fireside Chat: Voices Driving Policy and Progress

A compelling fireside chat moderated by Sami Khaleeq, City of Houston Commissioner for Planning & Development and tech entrepreneur, brought together two visionary leaders:
- Juliet K. Stipeche, Director of Human Services at H-GAC
- Dr. Elizabeth Gregory, Professor of Gender & Sexuality Studies, University of Houston
Their discussion focused on gender equity, education access, and systemic change through policy and leadership.

Art that Speaks for Women

Guests were captivated by a stirring art exhibit from internationally acclaimed Dutch painter Johannes Boekhoudt, whose evocative works depict the beauty, strength, and resilience of women across cultures.

Honoring Champions of Change

The Blume Foundation recognized four trailblazers whose work exemplifies courage, compassion, and transformative leadership:
- Dr. Conte M. Terrell
  Phoenix Petal Award – For lifelong dedication to supporting abuse survivors and promoting emotional wellness.
- Lushin Dubey
  Blume Beacon Award – For leveraging the power of theater to highlight social justice issues and amplify marginalized voices.
- Parvez Jasani
  Roots and Wings Award – For visionary leadership and quiet, consistent support that uplifts others.
- Roopa Gir
  Force of Nature Award – For her unwavering commitment to education, civic leadership, and empowering future generations through iEducate.
Spotlight on Local Impact: iEducate

The evening highlighted the work of iEducate, a Houston-based nonprofit mentoring underserved youth and nurturing future educators. CEO Arun Gir spoke passionately about their mission and the impact they are making in high-need communities.

A Tribute to Creativity and Culture

Designer and philanthropist Anjali Phougat was honored for her exceptional creative contributions to the Petals of Hope gala. She curated the showstopping fashion experience, “She Walks Free”, which powerfully portrayed the journey of survivors of human trafficking while celebrating South Asian culture on global stages.

Fashion with Purpose: A Night to Remember

The evening culminated in a breathtaking high couture fashion show titled Fashion with Purpose, curated by Anjali Phougat and narrated by media luminary Meena Dutt. The show told a moving story of innocence, struggle, and empowerment—capturing the essence of Blume’s vision.

Marti Nonemaker, Co-founder of the Blume Foundation, delivered a stirring message to close the event:

“Change begins with us. Every voice, every act, every contribution helps shape a world where women and girls can rise.”

Gratitude to Sponsors and Partners

The success of the gala was made possible through the generosity of key sponsors and partners, including:

Vesta Stream, Amir Dodhiya, LACP – Wealth Preservation and Strategies, CGS Digital Marketing, Designer Dream Collection by Anjali Phougat, VIVA Global Events by Vaishali Dev, Microteq Engineering Inc., Yogi International Fashion, Spark Media, Chai Gold, Raindrop Foundation, Rupani Foundation, IAPAC, iEducate, An-Nisa, NAMI Greater Houston, UNA Houston Chapter, and Fresh Spirit Wellness for Women.

About the Blume Foundation

The Blume Foundation is a dedicated nonprofit championing the empowerment of women at every life stage. From supporting survivors of domestic violence and gendercide to fostering education, entrepreneurship, mental health, and career development, Blume strives to create a world where women and girls are seen, heard, and celebrated.

Get Involved – Be a Catalyst for Change

You can be part of this transformative movement.

Contact:
info@blumefoundation.org
www.blumefoundation.org
Instagram / Facebook: @BlumeFoundation
Vaishali Dev: +1 (210) 705-0510
July 6, 2025
Patna’s Daughter Ayeesha Aiman: Rising Star of B-Town and Pride of Bihar

The glittering streets of Mumbai may seem a world away from the modest lanes of Patna, but for Ayeesha Aiman, that journey has become a reality—one paved with determination, dreams, and a deep-rooted connection to her hometown. As she prepares for her latest film, which is being shot in and around Patna, Ayeesha is not just portraying a Bihari girl on screen—she is living and honoring her roots through her art.

A Journey Born in Patna, Shaped by Dreams

Ayeesha Aiman’s story is one of resilience, hope, and unflinching ambition. Born and raised in the historic city of Patna, Ayeesha never let her geographical location limit her aspirations. Her early life in Bihar was marked by academic focus and an inherent curiosity about the world. After completing her schooling in a Hindi-medium school—a journey that often presents more hurdles than help for those entering elite professional spaces—she pursued Aeronautical Engineering, a field few women dare to venture into, let alone from small-town India.

Yet, even as she charted her path in science and technology, a fire burned quietly within her—the passion to perform, to act, and to express. The turning point came when she began exploring the world of pageantry, a decision that would set her on a new and bold course.

Crowned with Glory: Miss India International 2015

In 2015, Ayeesha Aiman achieved what many can only dream of—she was crowned Miss India International and went on to represent India at the prestigious Miss International pageant in Japan. This wasn’t merely a personal milestone—it was a proud moment for Bihar, a state not often in the limelight for fashion or glamour. Her success was a testament to her perseverance and her parents’ unwavering support, especially her father’s belief in her dreams.

Ayeesha often recounts her father’s influence with gratitude:

“If your parents believe in you, then no dream is too big.”

This quote encapsulates the heart of her journey—a tale of belief, resilience, and commitment.

From Global Runways to Indian Screens

After making waves on the international beauty stage, Ayeesha seamlessly transitioned into the world of modeling and advertising. Her journey from the runway to the screen was not accidental—it was intentional and strategic. She shared frames with iconic figures such as Shahrukh Khan and Mahendra Singh Dhoni in various ad films, holding her own and leaving a lasting impression.

But Ayeesha wanted more than fleeting screen time—she wanted depth, narrative, and meaning. Her cinematic debut came under the direction of Madhur Bhandarkar in the acclaimed film India Lockdown, which explored the human cost of the COVID-19 pandemic. Her performance earned critical praise and opened the doors to new opportunities in both film and digital entertainment.

A Return to Her Roots: Playing a Bihari Girl in Her Hometown

Now, Ayeesha returns to where it all began—Patna. Her upcoming film, which is currently being shot in Patna and surrounding areas, sees her in a role that mirrors her own cultural identity. She plays a traditional Bihari girl, a role she feels deeply connected to. In a fascinating twist, the film also stars Terence Lewis, the renowned choreographer, who is making his acting debut.

For Ayeesha, this project is more than just a film. It is a tribute to her land and her people. She expresses her emotional connection to Bihar with these poignant words:

“I live in Mumbai, but my soul resides in Bihar.”

This film is also her way of representing the authentic voice and spirit of Bihar in Indian cinema—a region often misrepresented or overlooked in mainstream narratives.

Inspiring the Daughters of Bihar

Throughout her journey, Ayeesha has never forgotten where she came from. She carries the essence of Bihar with pride and is vocal about empowering other girls from the state. According to her, the daughters of Bihar are immensely talented but often lack the platforms or support systems necessary to thrive.

She wants young girls to pursue their dreams without fear or hesitation, and calls upon society to uplift and support them:

“Let the daughters of Bihar fly. Let society give wings to their confidence.”

Ayeesha herself is proof that small-town girls can not only dream big but also achieve those dreams on a national and international scale.

Embracing Her Cultural Legacy

Ayeesha has often spoken about how inspired she feels by the land that gave the world Chanakya, Aryabhatta, and Mata Sita. She views Bihar as not just her birthplace but as a spiritual and intellectual wellspring that continues to guide her values and aspirations.

Her pride in her heritage is palpable. She doesn’t view her origin as something to overcome, but rather as a foundation to build upon. It’s this grounded perspective that makes her both relatable and admirable to the youth of today.

On the Horizon: Web Series and New Films

The future is bright for Ayeesha Aiman. With several projects lined up—including the second season of the web series “Inspector Avinash”, as well as films like “AK-47” and “Pakhi”—she is steadily becoming a recognized face in Indian entertainment.

Each role she chooses reflects a desire to grow as an actor and to challenge herself creatively. Her choices also signal a commitment to meaningful storytelling—films and shows that reflect society, explore identities, and bring untold stories to light.

Support for Bihar’s Film Policy and Bhojpuri Cinema

Ayeesha has praised the recent initiatives by the Bihar government to promote film production in the state. She believes the introduction of film subsidies and infrastructural support can change the cinematic landscape of Bihar, making it a new hub for film shooting and storytelling.

In an era when regional cinema is gaining momentum, Ayeesha sees Bhojpuri films as a powerful tool for cultural expression.

“Bhojpuri is our own and beloved language,” she says.

She adds that if given a strong, meaningful script, she would gladly work in Bhojpuri cinema, helping elevate its quality and reach.

A Beacon for the New Generation

In every sense, Ayeesha Aiman represents the aspirations of a new India—one where gender, geography, and language no longer limit dreams. She is part of a generation that blends global thinking with local roots, technology with tradition, and ambition with humility.

Her journey from Patna’s modest classrooms to global pageants, and now to Indian cinema, is more than a personal success story. It is a call to action for every young girl sitting in a small town, flipping through magazines or watching films, and thinking, “Could I ever do that?”

To them, Ayeesha says: Yes, you can.

July 1, 2025
NAREDCO Mahi Convention: Women Drive Sustainable Real Estate & Viksit Bharat 2047

New Delhi, June 30, 2025 –NAREDCO Mahi, the women’s wing of the National Real Estate Development Council (NAREDCO), successfully hosted its 4th NAREDCO Mahi Convention at the Hyatt Regency, New Delhi, under the visionary theme ‘Rise & Build: Women Transforming Real Estate for a Sustainable Tomorrow’. The event highlighted women’s growing influence in steering India’s real estate sector toward sustainability, inclusivity, and readiness for the future-aligned with the Viksit Bharat 2047 vision.

At the 4th NAREDCO MAHI Convention, Chief Guest Shri Parvesh Sahib Singh Verma, Hon’ble Minister for PWD, Legislative Affairs, Irrigation & Flood Control, Water, and Gurudwara Elections of the Government of NCT of Delhi, delivered a compelling keynote address. Drawing inspiration from Swami Vivekananda-“Arise, awake, and stop not till the goal is reached”. He affirmed his unwavering belief in the limitless potential of women. As a proud father of two daughters, he asserted, “I truly believe that today’s daughters are capable of achieving anything they set their minds to. As more women step into this sector, transparency will increase and the industry will move towards greater integrity.” He also commended NAREDCO MAHI’s initiatives under the leadership of Ms. Smita Patil, President-NAREDCO Mahi emphasizing that women’s empowerment in real estate must evolve from heartfelt sentiment into tangible reality-integrated into policy, practice, and documentation.

One of the most anticipated sessions at the 4th NAREDCO Mahi Convention was the fireside chat titled “Housing in India: Synergizing Policy and Industry for Sustainable Urban Growth.” The discussion brought together a dynamic policy-industry dialogue featuring Ms. D. Thara, IAS, Additional Secretary, Ministry of Housing & Urban Affairs, Govt. of India, Dr. Niranjan Hiranandani, Chairman, NAREDCO, moderated by Ms. Smita Patil, President, NAREDCO Mahi & Managing Director, SSPL Group. The panel stressed the importance of policy-industry collaboration, affordable housing, transit-oriented development, and women’s leadership in shaping a resilient real estate future.

“India’s housing future must be built with policy, shaped by industry, and guided by inclusive values – especially empowering women and emerging leaders. At NAREDCO Mahi, we are committed to being a bridge -supporting women in the sector, nurturing young talent, and working in sync with the government for a stronger urban India,” said Ms. Smita Dhanraj Patil, President NAREDCO Mahi & Managing Director, SSPL Group.

During the fireside chat, Dr. Niranjan Hiranandani, Chairman, NAREDCO, emphasized “India has come a long way -we’ve addressed the fundamental needs of roti and kapda, and now makaan is our collective priority. As the second-largest employment sector in the country, real estate and construction hold enormous potential. But if we do not actively include women in this growth journey, we are leaving behind half the nation’s strength.”. He stressed that empowering women through targeted skilling is key to inclusive growth. In the housing and construction sectors, women can be powerful contributors. But for that, we must focus on skilling. Once we bring women into the fold, trained and equipped, we will not just see growth-we will see exponential impact. The digits will double, he added.

“True progress in urban housing is not just about building structures, but about nurturing communities-selling a home, not just a house-a place where people belong, where water is secure, and where nature is respected. Sustainability begins when we protect our trees and our water,” said Ms. D. Thara, Additional Secretary, Ministry of Housing and Urban Affairs, Govt. of India.

At the 4th NAREDCO Mahi Convention, Ms. Isha Kalia, IAS, Joint Secretary, Ministry of Housing & Urban Affairs, Government of India along with Dr. Ananta Singh Raghuvanshi, Chairperson of NAREDCO Mahi, held an illuminating dialogue on women’s transformative role in urban planning and policy execution. They explored how women are increasingly shaping the sector through leadership in planning, governance, and strategic vision. Both emphasized the vital importance of inclusive governance and the urgent need to integrate gender-sensitive frameworks into India’s development agenda.

“Real change begins when policy and purpose align—and women are given not just opportunity, but ownership in nation-building. At MAHI, we’re not just mentoring women for leadership; we’re mobilizing them to drive the creation of smarter, more inclusive, and future-ready cities,” said Dr. Ananta Singh Raghuvanshi, Chairperson – NAREDCO Mahi.

“Women must be at the planning table—not just as participants, but as powerful voices shaping the cities of tomorrow,” remarked Ms. Isha Kalia, IAS, Joint Secretary, Ministry of Housing & Urban Affairs, Government of India.

Mr. Hari Babu, President of NAREDCO, underscored the pivotal role of women in shaping the future of India’s real estate sector. He emphasized that the industry’s future must be inclusive, sustainable, and visionary, with women at the forefront of this transformation. By embracing women’s leadership, the sector can unlock innovation and ensure equitable urban growth. He stated, “Women’s empowerment must be a priority across our nation. We need to actively encourage our sisters to enter the real estate sector-and indeed any business-so that they can contribute meaningfully to economic growth. Parents should ensure daughters receive equal inheritance and property rights, so every girl has the foundation to build her future. At NAREDCO, we are proud to support platforms like Mahi that are paving the way for a more progressive and resilient real estate ecosystem.”

The official launch of NAREDCO NEXTGEN – North at the 4th NAREDCO Mahi Convention marked a significant milestone in nurturing the next generation of real estate leaders. This visionary initiative is aimed at empowering young professionals and entrepreneurs by creating opportunities for mentorship, innovation, and active industry engagement. With a focus on building future-ready talent, the launch reflects NAREDCO’s commitment to fostering a dynamic, inclusive, and forward-thinking real estate ecosystem that aligns with the evolving needs of a rapidly transforming India.

About NAREDCO MAHI

NAREDCO has established MAHI – NAREDCO Women’s Wing for empowering women entrepreneurs and encouraging participation of women in the real estate sector and allied fields. MAHI will strive to create an environment where women in real estate sector can come together: to share experiences, harness their skills, draw on their resources, influence, grow together and bring about lasting change. MAHI will ensure active engagement of members with other stakeholders in the sector and work towards the development and growth of the sector, with due recognition for the contribution of the women in the sector. For more information visit, https://www.naredco.in/naredco-mahi-2024.

June 30, 2025
EV91Technologies Launches Flagship EV Fleet in Delhi | Women Empowerment & Sustainable Mobility

New Delhi, 21st June 2025: EV91Technologies, one of India’s fastest-growing electric mobility startups, has launched its flagship electric two-wheeler operations fleet in Delhi, further solidifying its commitment to building a reliable and inclusive EV ecosystem in the country. The newly inaugurated facility, strategically located in the capital, is equipped with advanced tools and trained professionals to deliver seamless servicing, diagnostics, battery checks, and spare part replacements and EV Vehicles for their riders across Delhi-NCR.

The launch marks a significant step in EV91’s nationwide expansion strategy. The brand is led by a dynamic leadership team including Arun Kumar (Founder & CEO), Manoj Kumar (Co-founder & COO), Lalith Kumar (Co-founder & CBO), and Umesh S K (Chief Financial Officer)—all of whom bring a strong vision for sustainable transportation and accessible EV ownership across India.

Speaking at the event, Arun Kumar, CEO and Founder of EV91Technologies, said,

“Delhi is a crucial market for the EV transition, and this new centre is designed to support our customers with fast, reliable, and professional service. Our aim is to not only provide exceptional vehicles but also ensure an effortless post-sales experience that builds long-term trust.”

The event also witnessed the presence of notable industry leaders and partners including Vaibhav Sarda from Stride, who leads their green financing initiatives, Rishabh Deo from Gogoro, actively engaged in business development and strategic alliances, and Jyotir Jain, Director at BizDateUp and Partha Pratim from MotoVolt. Their support reflects the growing collaboration among EV, finance, and startup ecosystems in India.

In a strong step toward social and economic inclusion, EV91Technologies is proud to collaborate with Zepto, Big Basket, Apollo, Flipkart Minutes and other e-commerce players to empower delivery partners in Delhi-NCR. Through this initiative, we are providing electric two-wheelers on a rental basis to the riders who are unable to afford their own vehicles — enabling them to earn independently while supporting the shift toward sustainable mobility.

In parallel, we are already working with Rapido Pink to strengthen operations led by women riders. Together, these efforts have targeted employment opportunities to women, with a targeted expansion to 5,000+ fleet and out of which 1000 will be female riders in the coming months.

Our commitment remains clear — to create dignified, green, and scalable employment for underserved women across urban India.

With the launch of the Delhi fleet operations and impactful collaborations like Rapido Pink, and e-commerce partners EV91Technologies continues to drive forward its mission to make electric mobility a trusted, inclusive, and widespread reality.

June 23, 2025
Real Estate Startups: Catching Up with Women-Led Ventures

New Delhi, 18th June 2025: In a strong push to recognise women’s growing role in infrastructure and real estate development, NAREDCO Mahi, the women’s wing of the National Real Estate Development Council (NAREDCO), convened a focused media interaction in the national capital today. While the session also served as a curtain raiser to the 4th NAREDCO Mahi Convention, scheduled for 27th June, it focused sharply on the growing momentum of women-led development and the need to bring more women into India’s urban transformation story aligned with the nation’s Viksit Bharat vision for 2047.

Speakers pointed out that India’s real estate sector, currently valued at over $265 billion, is projected to touch $1 trillion by the end of this decade, contributing nearly 13% to the national GDP. Despite this high-growth potential, women still form only around 11 to 12 percent of the sector’s total workforce. However, change is underway. From project planning and design to compliance, construction supervision, and investment management, women are now increasingly involved in every layer of the real estate value chain.

Ms. Smita Patil, President, NAREDCO Mahi, shared that the organization is actively engaging with stakeholders to create inclusive pathways for women in the sector. She stated that beyond boardroom conversations, NAREDCO Mahi has been working on ground-led interventions around skilling and training for young women, climate-sensitive construction practices, sanitation and safety measures at construction sites, water conservation models at realty projects, and solid waste management frameworks for developers. She said that NAREDCO Mahi’s outreach has extended to Tier 2 and Tier 3 cities where women are now increasingly visible in marketing, legal, project finance, and client relations roles—areas once perceived as inaccessible to them.

Ms. Patil added that the upcoming 4th NAREDCO Mahi Convention will feature powerful narratives and real-world experiences of women transforming the real estate sector. One of the most anticipated segments will be a special session showcasing father-daughter duos who have broken generational stereotypes to shape modern realty leadership in India. The convention will also feature ‘Recognition of Mahi Sheroes,’ policy masterclasses, and a sectoral discussion on wellness living and sustainable housing—an area witnessing a compound annual growth rate of over 16 percent and emerging as one of the most sought-after trends in post-pandemic urban development.

Dr. Ananta Singh Raghuvanshi, Chairperson, NAREDCO Mahi, said that the upcoming convention is a leadership statement as much as an industry platform. She said that women are bringing empathy, precision, and people-centric innovation to how real estate is built and sold. Through focused initiatives in skilling, financial literacy, digital transformation, and sustainability, NAREDCO Mahi is working to increase women’s presence at all stages of the real estate journey—from conceptualisation to delivery.

Shri G Hari Babu, National President, NAREDCO, said that India’s journey to becoming one of the world’s top three economies cannot exclude the participation of half its population. He stated that women are no longer merely participants—they are project heads, entrepreneurs, investors, and reformers who bring both strategic vision and social awareness to infrastructure and housing development. He added that from working in cooperative movements post-independence to taking boardroom roles today, Indian women have consistently shown leadership in the face of challenges.

The session highlighted that over 20 percent of registered architects in India today are women, increasingly taking the lead in urban planning, heritage conservation, and sustainable design practices. In Tier 1 cities, nearly 15 percent of real estate brokerage and advisory firms are now women-led, a significant rise compared to a decade ago. While women make up around 10 percent of the construction workforce—largely in finishing and supervisory roles—there is a steady uptick in the number of women entering skilled positions, including site engineering and material management, especially through formal skilling programs and digital certifications. The allied sectors of interior design, legal real estate compliance, ESG advisory, green certification, and digital realty platforms are seeing over 35 to 40 percent female participation, particularly in metros and upcoming urban clusters.

“Women leaders today are not just transforming real estate, they are redefining the business of building India. As developers, strategists, financiers, and policymakers, they bring sharp commercial acumen and enduring vision that is reshaping our urban economy. Empowering women in leadership roles is no longer a social conversation; it’s a strategic business decision. Their ability to balance risk, drive innovation, and lead with resilience is unlocking new opportunities across the value chain, from housing finance and construction technology to urban planning and sustainability,” said Dr. Niranjan Hiranandani, Chairman, NAREDCO.

Mr. Harsh Vardhan Bansal, President, NAREDCO Delhi, expressed that with more than 30 percent of startups in India now being led by women, the real estate sector must catch up with the country’s broader shift toward gender-balanced growth. He said that qualities like multitasking, emotional intelligence, and long-term vision—often overlooked in infra projects—are being brought to the forefront by women professionals who are reshaping not just homes but also communities. He added that the soft power of women can be a game-changer in how India thinks about liveability, affordability, and sustainable development in the years ahead.

The 4th NAREDCO Mahi Convention is expected to bring together policy leaders, developers, real estate strategists, financial institutions, academics, and social change agents to discuss how women can play a central role in India’s infrastructure journey. As the country prepares its blueprint for Viksit Bharat, NAREDCO Mahi is ensuring that women are not only part of the narrative—but are at the helm of it.

June 18, 2025