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Tag: Uptown by Advant

  • Retailers at Uptown by Advant Report Surge in New Year Sales

    Retailers at Uptown by Advant Report Surge in New Year Sales

    Festive demand boosts retail and dining visits at Noida’s high-street destination

    Noida, India: Uptown by Advant witnessed a strong surge in consumer activity during the New Year period, with customer footfall rising by nearly 45% as shoppers and diners thronged the high-street destination. The increase was driven by higher holiday spending and sustained demand across dining and retail outlets.

    Festive Season Drives Consistent Visitor Traffic

    Throughout the festive period, Uptown by Advant attracted steady visitor movement across its retail and food offerings. Seasonal décor, on-ground activities, and a balanced mix of shopping and dining options encouraged repeat visits, resulting in higher walk-ins and improved sales across multiple categories.

    From Food-Led Hub to Integrated Lifestyle Destination

    Previously known primarily as a food-centric destination, Uptown by Advant has gradually expanded its retail and leisure mix. This evolution has helped position the development as a broader shopping, dining, and social hub catering to varied consumer preferences.

    Management Highlights Changing Consumer Behaviour

    Commenting on the performance, Mr. Sunil Sharma, Managing Director, Uptown by Advant, said,
    “We saw a clear jump in footfall during the New Year, but what mattered more was how people spent their time here. Evenings and weekends were especially busy, and many visitors came in to eat and stayed on to shop. That pattern gives us a good sense of what customers are looking for and where we need to invest next.”

    Retail and F&B Outlets See Strong Demand

    Retailers across fashion, lifestyle, beauty, and convenience categories reported higher walk-ins and steady sales during the period. Food and beverage outlets recorded particularly strong demand during peak hours, reinforcing the role of dining-led visits in driving overall footfall.

    Positive Outlook for the Months Ahead

    With its high-street format and strategic location, Uptown by Advant continues to attract a diverse visitor base. The strong New Year performance reflects sustained consumer interest and signals positive momentum in the months ahead.

  • Uptown by Advant Announces Week-Long Christmas & New Year Festivities at Skyhouse, Rubarru and Toy Boy

    Uptown by Advant Announces Week-Long Christmas & New Year Festivities at Skyhouse, Rubarru and Toy Boy

    Noida’s popular dining and nightlife venues announce themed nights, cultural showcases and rooftop celebrations from 24–31 December.

    Noida, 22 December 2025:Uptown by Advant is set to roll out a vibrant festive calendar across its flagship venues — Skyhouse, Rubarru and Toy Boy in Noida. The week-long programme will offer guests a choice of immersive Christmas and New Year experiences, featuring themed nights, rooftop parties, curated brunches, and live entertainment. With celebrations scheduled from 24th to 31st December, the venues aim to deliver an elevated holiday season for diners and party-goers across Noida and adjoining regions.

    This year’s line-up comes at a time when festive footfalls, experiential dining, and themed nightlife are witnessing strong demand across the NCR hospitality circuit. Skyhouse’s panoramic rooftop setting has consistently drawn high festive turnout, while Rubarru’s culturally rooted programming has emerged as a popular choice for themed evenings. Toy Boy, the latest addition to Uptown by Advant’s portfolio, adds a fresh, contemporary nightlife dimension to the festive mix. Together, the three venues present a diverse range of experiences catering to families, corporate groups, and younger audiences alike.

    Speaking about the festive roll-out, Mr. Sunil Sharma, Managing Director, Uptown by Advant, said, “The holiday season is a time for people to come together, celebrate, and create lasting memories. We endeavor to curate celebrations that bring together great food, music, culture, and ambience. With Skyhouse’s dynamic rooftop vibe, Rubarru’s distinct thematic evenings, and Toy Boy’s energetic party atmosphere, we are excited to offer guests multiple festive destinations under one umbrella. This year’s programming reinforces our commitment to raising the bar in hospitality and delivering meaningful, high-quality experiences.”

    The festive schedule will open with Skyhouse’s Christmas Eve Night on 24th December, featuring DJ AR, followed by the signature Christmas Unlimited Brunch on 25th December with winter classics, mulled wine, and a premium buffet. The programme will also feature family-friendly activities on 24th and 25th December, including children’s entertainment, a live band, and festive meet-and-greets with Santa and a snowman, ensuring fun for guests of all ages.

    Christmas Night at Skyhouse continues with DJ Suraj, offering a high-energy rooftop experience. Rubarru will host its Bholi Punjaban Night on Christmas Day, blending Punjabi music and spirited performances, while Toy Boy presents curated Christmas-themed party nights throughout the week. The celebrations culminate on 31st December with Skyhouse’s New Year’s Eve DJ Night, featuring unlimited food, IMFL liquor, and a rooftop countdown to welcome 2026 in style.

    Together, the festive offerings position Uptown by Advant as one of Noida’s premier year-end destinations, seamlessly blending hospitality, entertainment, and gastronomy across Skyhouse, Rubarru, and Toy Boy. With strong seasonal demand anticipated, guests are encouraged to make reservations early.