Tag: Upasana Kamineni Konidela

  • Upasana Kamineni Konidela: Redefining Marriage for a New Generation

    Upasana Kamineni Konidela: Redefining Marriage for a New Generation

    Upasana Kamineni Konidela, entrepreneur and philanthropist, has long been a voice for women’s empowerment in India. From advocating for financial independence to encouraging emotional autonomy, she has consistently pushed for a society where women live by choice, not compulsion. In her latest reflection, Upasana delves into the evolving idea of marriage, urging the next generation to redefine the institution — not merely survive it.

    “Find Your Ram”: A Call for Conscious Partnership

    In a recent social media post, Upasana highlighted the importance of marrying from a place of strength, love, and emotional maturity — rather than societal obligation. She encouraged women to “Find Your Ram,” referencing the ideal of a supportive and respectful partner, rather than succumbing to timelines or pressure.

    “Marriage should be a conscious choice rooted in love, stability, and mutual respect — not a milestone to check off,” she asserted.

    Breaking the Cycle of Sacrifice and Silence

    Upasana’s message sheds light on deeper issues often brushed under the carpet — emotional abuse, toxicity, and the persistent expectation that women must adjust at all costs. She called out the flawed conditioning around marriage and spoke of the need to raise both girls and boys differently.

    “Let’s teach our boys early to manage emotions, set boundaries, and respect differences,” she wrote, challenging traditional norms.
    “Let’s stop forcing women into timelines — instead, give them the tools and freedom to thrive.”

    A Blueprint for a Healthier India Begins at Home

    Upasana believes that a stronger nation starts with healthier homes. She called upon educated, empowered women to become catalysts for change — using their awareness and privilege to reimagine family structures.

    “We owe it to ourselves — and the generations after us — to use our privilege with purpose,” she noted.

    Her statement underlines the importance of agency in marriage:

    “No more marrying for money or status — those can be built together with the right partner, if needed.”

    Tradition Meets Progress: The Vision for a New India

    Upasana envisions an India where tradition and progress coexist — where marriage isn’t a sacrifice but a shared journey of growth and mutual respect.

    “Let this be the New India where people live by choice, not compulsion — where we’re proud of who we are, and even prouder of who we’re becoming, together.”

    Insights from Harvard: Why Do Women Marry Today?

    Sharing an anecdote from a recent class at Harvard with Prof. Debora Spar, Upasana explored the shifting motivations behind marriage in modern society.

    “Why do women get married today? Is it for companionship? Children? Status?” she pondered.
    “The truth is, women no longer need marriage to fulfill these needs. It’s about choosing a partner who respects you and sees you as an equal.”

    A Message for Progressive Indian Women

    Upasana’s reflections mirror the shifting ideologies of independent women in modern India. Her advocacy goes beyond personal opinion — it is a larger call to society to rethink the expectations we place on women and marriage.

    Her message is clear: Empowerment is not just about career or independence — it’s also about choosing relationships that nurture, support, and respect.

  • Surekha & Upasana Konidela Launch Athamma’s Mango Pickle – A Heartfelt Twist from Their Family Kitchen

    Surekha & Upasana Konidela Launch Athamma’s Mango Pickle – A Heartfelt Twist from Their Family Kitchen

    Surekha Konidela, Upasana Kamineni Konidela, and their family have introduced a flavorful new addition to their culinary venture—a traditional mango pickle crafted with love under the brand Athamma’s Kitchen. This isn’t just another side dish; it’s a soulful expression of heritage and homemade goodness.

    Flavour Meets Emotion: A Pickle That Hits the Soul

    Your favorite side just got an upgrade! The mango pickle from Athamma’s Kitchen combines rich, tangy flavors with a nostalgic, homestyle twist passed down through generations. While most pickles excite the taste buds, this one warms the heart, thanks to Athamma’s special touch. Inspired by decades of family cooking, Surekha Konidela brings her culinary legacy to the table—literally.

    Family, Food, and Tradition: A Recipe Made with Love

    In a touching video shared by the official page of Athamma’s Kitchen, Upasana Kamineni Konidela, her family, and the team are seen immersing themselves in the pickle-making process. The video captures not just ingredients and spices, but also laughter, warmth, and generations of care coming together to create something special.

    Beyond Pickles: A Full Range of Homestyle Goodness

    While the spotlight is on the mango pickle, Athamma’s Kitchen offers much more. From Upma Mix and Rasam Powder to Kesari Mix, Pongal Mix, and PuliHora Paste, each product carries the essence of homemade, preservative-free, ethically sourced food. These are more than meals—they’re traditions made convenient.

    A Venture Rooted in Family and Legacy

    Athamma’s Kitchen was launched on the birthday of Surekha Konidela, Upasana’s mother-in-law, making the initiative a beautiful celebration of family bonds. This venture doesn’t just nourish the body—it nurtures relationships, blending the warmth of home-cooked meals with the evolving bond between mother-in-law and daughter-in-law. It’s where taste meets tradition, and generations come together over food.

  • FUJIFILM India Launches National Breast Cancer Awareness Campaign with Upasana Kamineni Konidela

    FUJIFILM India Launches National Breast Cancer Awareness Campaign with Upasana Kamineni Konidela

    Hyderabad, June 11th, 2025 — FUJIFILM India, a pioneer in healthcare imaging and diagnostics, has officially launched its nationwide CSR campaign titled ‘Find It Early, Fight It Early’, aimed at raising breast cancer awareness. The campaign was inaugurated in the presence of Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, who joins as the official Campaign Ambassador.

    This initiative, in partnership with Apollo Foundation as the implementation agency, will span 24 cities across India, targeting over 1.5 lakh women. The goal is to educate, empower, and encourage early detection of breast cancer through structured community outreach, health screenings, and on-ground sensitization activities conducted by trained educators.

    Ms. Upasana Kamineni Konidela emphasized the importance of the campaign, stating,

    “As healthcare leaders, we have a responsibility to not only treat illness but prevent it through awareness and access. FUJIFILM India’s CSR campaign addresses the critical need for early breast cancer detection, especially in areas where stigma and lack of awareness persist. We must act before it’s too late.”

    India continues to face a growing burden of breast cancer. According to the National Cancer Registry Program by ICMR, breast cancer accounts for around 14% of all cancers diagnosed among women, with 1 in 29 women at risk in their lifetime. Late detection—often due to misinformation, cultural barriers, and limited healthcare access—remains a serious challenge.

    FUJIFILM India’s campaign tackles this issue with a culturally sensitive, grassroots approach. Through workshops, self-examination education, and open discussions, women will be empowered to prioritize their health and seek timely care.

    Speaking on the initiative, Mr. Koji Wada, Managing Director, FUJIFILM India, said,

    “At FUJIFILM India, we strive to blend technology with compassion. ‘Find It Early, Fight It Early’ is our commitment to community well-being and early diagnosis. This campaign reflects our Group purpose of ‘Giving Our World More Smiles’ and our dedication to saving lives through awareness and innovation.”

    The campaign is aligned with FUJIFILM Group’s Sustainable Value 2030 Plan, focusing on health equity and access for underserved populations. With this initiative, FUJIFILM India continues to pave the way toward inclusive healthcare, enabling women from all walks of life to take control of their health and future.