Building on huge success of All Seasons Whisky, Oasis Group expands into premium Indian spirits amid global expansion plans
The launch aligns with rising premiumization trends and growing global recognition of Indian spirits
NEW DELHI, May 23, 2026: Oasis Group has announced the launch of AAGHAAZ Indian Artisan Single Malt Whisky, reinforcing its premiumisation strategy as the company strengthens its presence in India’s fast-growing luxury spirits segment while advancing its long-term growth ambitions.
Led by the success of All Seasons Whisky, which has crossed 21 million cumulative global cases, Oasis Group continues to strengthen its position in India’s spirits industry. With eight distilleries and 14 bottling units across India, the launch of AAGHAAZ marks Oasis Group’s strategic entry into the premium Indian single malt category when Indian spirits are witnessing increasing domestic demand and growing international recognition
The launch builds upon Oasis Group’s expanding operational scale and premium growth strategy. The company currently produces nearly 360 million litres of ethanol annually, supporting beverage alcohol production alongside industrial requirements.
Speaking on the launch, the company chairman Deep Malhotra said:
“With AAGHAAZ, Oasis Group begins a new chapter in premium Indian whisky-making. This launch reflects our commitment to creating world-class spirits that combine Indian craftsmanship, authenticity and contemporary luxury. We remain focused on building globally competitive premium spirits originating from India while strengthening the country’s position in the evolving global premium spirits landscape.”
Produced using carefully selected Indian six-row barley sourced from Rajasthan, Uttar Pradesh, Madhya Pradesh, Punjab, Haryana and the Himalayan foothills, AAGHAAZ is distilled through traditional copper pot stills and matured in bourbon and oak casks in the Shivalik foothills. The whisky has also gained international recognition at the Monde Selection Awards 2026.
Aaghaaz single malt whisey begins its journey with pristine water flowing from the Shivalik foothills. The malt spirit then matured in the cool Himalayan climate, where the naturally coiling conditions allow it to evolve slowly, creating a whiskey rich in character and complexity.
Tasting Notes
Nose: Rich aromas of tropical fruits, vanilla, honey sweetness, and subtle peat
Palate: Smooth and luxurious with sweet fruit, warm spices, oak, and dried fruit character
Finish: Long, balanced, warming finish with soft peat and gentle sweetness
Led by Deep Malhotra, Chairman of Oasis Group, and Directors Gaurav Malhotra and Gautam Malhotra, Oasis Group reported approximately ₹3,500 crore in annual turnover and is targeting ₹5,700 crore revenue by March 2028, supported by premium portfolio expansion, operational growth, and international market development.
The Group is also strengthening its international presence across priority markets including Europe, North America, the UAE, Africa and Southeast Asia, while preparing additional premium launches spanning Indian single malts, luxury vodka, artisan vodka and Caribbean Rum expressions.
About Oasis Group: Founded in 1987, Oasis Group has established a strong footprint across the Indian alcobev industry with eight distilleries and 14 bottling units across the country. Under the leadership of Chairman Deep Malhotra and Directors Gautam Malhotra and Gaurav Malhotra, the Group has continued expanding both domestically and internationally, with exports now reaching multiple global markets.
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