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Tag: Chandni Chowk

  • India’s First Retail Campaign with a Home as the Grand Prize | Omaxe Chowk

    India’s First Retail Campaign with a Home as the Grand Prize | Omaxe Chowk

    Omaxe Chowk, Chandni Chowk, is set to revolutionize festive and wedding season shopping with its groundbreaking retail initiative – “Shaadi ka Mota Shagun.” For the first time in the Indian retail industry, a shopping campaign is offering a dream home worth ₹1.5 crore as the grand prize, alongside a luxury car, two bikes, travel packages, jewellery, and an array of premium rewards.

    A Celebration of Indian Weddings at Scale

    The campaign is a tribute to the magnificence of Indian weddings, turning shopping into an extraordinary celebration. With every purchase, shoppers can unlock daily, weekly, and monthly rewards, making every visit a chance to win like never before.

    The scale reflects the grandeur of the wedding economy itself. Ranked second globally, India’s wedding industry witnessed a spending surge of US$57.1 billion (₹4.74 trillion) in 2023, marking a 26.4% growth year-on-year (IBEF). From jewellery and couture to décor, hospitality, and automobiles, weddings fuel an ecosystem that touches nearly every sector.

    Chandni Chowk – The Eternal Heart of Wedding Shopping

    Chandni Chowk has long been India’s most iconic hub for wedding shopping. Brides, grooms, and families flock here for jewellery, fashion, and home essentials. Omaxe Chowk elevates this legacy, combining heritage charm with world-class retail infrastructure, modern conveniences, and digital integration—transforming Old Delhi into a premium shopping and celebration destination.

    Campaign Timeline & Rewards

    Launching on 16th August, Shaadi ka Mota Shagun will run for five months. Beyond the life-changing grand prizes, shoppers can look forward to indulgent shopping vouchers, luxury gadgets, and unforgettable experiences with every purchase.

    Omaxe Group’s Vision

    Commenting on the initiative, Jatin Goel, Executive Director, Omaxe Group, said:
    “Indian weddings are not just personal milestones but cultural events that fuel one of the world’s largest wedding markets. Chandni Chowk has always been at the heart of it, and Omaxe Chowk is redefining this tradition for a new generation by blending heritage with modern retail. With Shaadi ka Mota Shagun, we go beyond discounts—offering rewards as grand as the celebrations themselves.”

    Redefining Festive Shopping

    As Old Delhi’s premium retail and cultural hub, Omaxe Chowk is crafting a first-of-its-kind shopping experience that celebrates togetherness, joy, and prosperity. Shaadi ka Mota Shagun will transform wedding season shopping into a journey of unforgettable milestones and life-changing wins.

  • Chandni Chowk to Celebrate Delhi’s Culinary Spirit With Mouthwatering Daawat-e-Challenge at Omaxe Chowk

    Chandni Chowk to Celebrate Delhi’s Culinary Spirit With Mouthwatering Daawat-e-Challenge at Omaxe Chowk

    Chandni Chowk, the melting pot of flavors for centuries, is set to witness a flavorful celebration like never before. Omaxe Chowk, Chandni Chowk, is all set to host ‘Daawat-E-Challenge’, a two-day food eating competition at its iconic Dawatpur Food Court on June 28 and 29, 2025. The event will bring together food enthusiasts from across Delhi-NCR to compete in an exciting gastronomic competition featuring some of the city’s most loved street delicacies.

    Aimed at rekindling the flavours of Old Delhi’s culinary past, Daawat-e-Challenge is a tribute to the legendary street food that made Chandni Chowk the food capital of India. With over 100 teams participating, the event promises intense competition and spirited fun, wrapped in layers of spice, flavour, and nostalgia.

    On Day 1, participants will first compete in Round 1, where 20–25 teams will attempt to finish Golgappe, Dahi Bhalla, and Tikki within 1–2 minutes. The top-performing teams will then qualify for Round 2, which will challenge them to devour a combination of Paranthas, Kachori, and Matar Kulcha in 3–4 minutes. The Grand Finale on Day 2 will see the finalists take on the Grand Thali Challenge, where the ultimate test of speed and appetite will be judged over a 5–7 minute time frame.

    Winners of the competition will be rewarded with exciting cash prizes and food vouchers, with the first prize set at ₹50,000, followed by ₹30,000 for the second place, and ₹20,000 for the third place.

    Jatin Goel, Executive Director, Omaxe Group, said, “Omaxe Chowk has always aimed to revive and celebrate the timeless charm of Old Delhi’s culinary traditions. Through Daawat-E-Challenge, we are creating an interactive platform that brings the community together in a fun and culturally rooted way. We are excited to welcome participants and spectators to what promises to be a spirited and flavourful event.”

    The event will feature participation from prominent food brands at Omaxe Chowk, including Jung Bahadur Kachori, Kuremal’s Kulfi, Chaat Town, Gaya Prasad – Paranthe Wali Gali, Amritsari Express, Ghoomar, and Cafe Chennai, offering a unique blend of flavours rooted in Delhi’s culinary heritage.

    The competition, open to teams of two, carries an entry fee of ₹199 per team. The competition will take place in multiple rounds, culminating in a grand finale.

    With Daawat-e-Challenge, Omaxe Chowk invites Delhi to relive its glorious food legacy and continues to reinforce its position as a cultural and commercial hub in the heart of Delhi.