Women Square

Tag: Breast Cancer Awareness

  • Medanta Noida Launches First-of-its-Kind ‘Aao. Dekho. Seekho.’ initiative to Empower Women with Breast Self-Examination Skills

    Medanta Noida Launches First-of-its-Kind ‘Aao. Dekho. Seekho.’ initiative to Empower Women with Breast Self-Examination Skills

    Noida, October 29, 2025 – Medanta Hospital Noida has unveiled its ‘Aao. Dekho. Seekho.’ kiosks, where women can get a hands-on learning experience of the breast self-examination. This initiative, launched nationwide by the Medanta Cancer Institute, brings about a paradigm shift in Breast Cancer Awareness programmes, where traditionally knowledge was only transferred verbally. Through this initiative, Medanta aims to empower over 10 million women across the country.

    The ‘Aao. Dekho. Seekho.’ kiosks offer a safe, stigma-free, and private environment where women can learn how to perform breast self-examination on life-size simulators under the guidance of Medanta’s trained nursing team, breaking barriers around breast health and promoting early detection of breast cancer.

    The kiosks are part of a larger nationwide ‘Jaanta Hai Medanta’ movement by Medanta, to raise awareness and drive action against cancer. The expression ‘Jaanta Hai Medanta’ is not just a tag line – it represents a deep understanding of every family’s battle against cancer, is a reminder that Medanta truly understands the person behind the patient and walks beside them at every step of this difficult journey.

    Each kiosk is structured into three key sections:

    • Aao: A welcoming space where women learn why self-exams matter, with simple messaging and visual aids
    • Dekho: Interactive sessions, expert-led videos, and educational material ensure that women are not just aware but empowered to practice monthly self-checks
    • Seekho: A women-only section featuring life-size breast simulators where participants, guided by Medanta’s nursing team, learn the correct technique in a private and respectful environment

    Dr. Vuthaluru Seenu, Director, Endocrine & Breast Surgery at Medanta said, “Timely screening and self-examination can help detect Breast Cancer early and save lakhs of lives. The ‘Aao. Dekho. Seekho.’ initiative turns awareness into action, and will help inspire countless families to adopt the tradition of breast self-examination.”

    Every minute, 4 women are diagnosed with breast cancer worldwide – and one loses her life to the disease within 5 years of diagnosis.

    These figures highlight the urgent need for awareness, early detection, and proactive health practices that can save lives. By directly linking the alarming rise in breast cancer cases with a practical, community-driven solution, the kiosks turn awareness into action and help women overcome hesitation and stigma around breast health.

  • FUJIFILM India Launches National Breast Cancer Awareness Campaign with Upasana Kamineni Konidela

    FUJIFILM India Launches National Breast Cancer Awareness Campaign with Upasana Kamineni Konidela

    Hyderabad, June 11th, 2025 — FUJIFILM India, a pioneer in healthcare imaging and diagnostics, has officially launched its nationwide CSR campaign titled ‘Find It Early, Fight It Early’, aimed at raising breast cancer awareness. The campaign was inaugurated in the presence of Ms. Upasana Kamineni Konidela, Vice Chairperson of CSR at Apollo Hospitals, who joins as the official Campaign Ambassador.

    This initiative, in partnership with Apollo Foundation as the implementation agency, will span 24 cities across India, targeting over 1.5 lakh women. The goal is to educate, empower, and encourage early detection of breast cancer through structured community outreach, health screenings, and on-ground sensitization activities conducted by trained educators.

    Ms. Upasana Kamineni Konidela emphasized the importance of the campaign, stating,

    “As healthcare leaders, we have a responsibility to not only treat illness but prevent it through awareness and access. FUJIFILM India’s CSR campaign addresses the critical need for early breast cancer detection, especially in areas where stigma and lack of awareness persist. We must act before it’s too late.”

    India continues to face a growing burden of breast cancer. According to the National Cancer Registry Program by ICMR, breast cancer accounts for around 14% of all cancers diagnosed among women, with 1 in 29 women at risk in their lifetime. Late detection—often due to misinformation, cultural barriers, and limited healthcare access—remains a serious challenge.

    FUJIFILM India’s campaign tackles this issue with a culturally sensitive, grassroots approach. Through workshops, self-examination education, and open discussions, women will be empowered to prioritize their health and seek timely care.

    Speaking on the initiative, Mr. Koji Wada, Managing Director, FUJIFILM India, said,

    “At FUJIFILM India, we strive to blend technology with compassion. ‘Find It Early, Fight It Early’ is our commitment to community well-being and early diagnosis. This campaign reflects our Group purpose of ‘Giving Our World More Smiles’ and our dedication to saving lives through awareness and innovation.”

    The campaign is aligned with FUJIFILM Group’s Sustainable Value 2030 Plan, focusing on health equity and access for underserved populations. With this initiative, FUJIFILM India continues to pave the way toward inclusive healthcare, enabling women from all walks of life to take control of their health and future.