Women Square

Category: Special

  • From Historical Grace to Psychological Grit: Sheena Chohan’s Evolving Screen Persona

    From Historical Grace to Psychological Grit: Sheena Chohan’s Evolving Screen Persona

    Exploring the Many Faces of Sheena Chohan Through Her Most Iconic Roles

    In an industry where reinvention defines longevity, Sheena Chohan continues to defy expectations. Known for her fearless role choices and immersive performances, she shines across genres—from historical epics to intense psychological thrillers. Sheena brings authenticity to every frame. Each transformation leaves a lasting impact, and her latest Pan-Indian psychological thriller, Jhatasya Maranam Dhruvam, about to release nationwide, in 5 languages, has everyone talking. Here’s a quick visual journey through some of her most loved and talked-about avatars. Let’s take a closer look at some of Sheena Chohan most loved and talked-about character posters, each reflecting a distinct phase of her artistic journey.

    1. Jhatasya Maranam Dhruvam – Anusha, the Fearless Cop

    One of Sheena Chohan’s most powerful transformations comes in the upcoming Pan-Indian film Jhatasya Maranam Dhruvam (JMD), slated for release in five languages. The film is a psychological thriller, layered with intense drama, that steadily builds anticipation for its gripping narrative and atmospheric storytelling. In the striking character poster, Sheena is seen holding a gun, her eyes reflecting strength, resolve, and inner conflict. She portrays Anushaa, a determined police officer, sharing screen space with JD Chakravarthy. Her commanding presence hints at a performance driven by intensity and emotional depth. Directed by Shravan Jonnada and produced by Malkapuram Sivakumar under the banner of Suraksh Entertainment, JMD promises to showcase Sheena in a raw, power-packed avatar—one that firmly establishes her as a force in the thriller genre.

    2. Sant Tukaram – Avali Jija Bai, the Emotional Core

    Sheena Chohan’s big Hindi-Bollywood debut, Sant Tukaram, earned her widespread recognition and critical acclaim. The historical film, based on the life of saint-poet Sant Tukaram, features Sheena as Avali Jija Bai, the strong-willed and devoted wife of the saint, played by Subodh Bhave. Directed by Aditya Om, the film beautifully captures her character as a practical, grounded woman balancing domestic responsibilities while supporting her husband’s spiritual journey. Critics and audiences alike praised her performance as the “emotional backbone of the film.”

    Visually, the transformation was striking. Draped in a simple grey saree, Sheena embraced an authentic rural Maharashtrian look—minimal, earthy, and deeply rooted in history. This role proved her versatility and her ability to disappear completely into character.

    3. Bhaayava – Lilith, the Dark and Defiant

    Perhaps her boldest transformation yet came with the VFX-heavy streaming series Bhaayava, produced by I Will Productions, where Sheena portrays Lilith—a powerful and complex mythological figure. Lilith, known as Adam’s first wife in biblical lore, was banished from Eden for refusing to submit. Over time, she has emerged as a symbol of independence, rebellion, and feminine power, often depicted as a dark, supernatural force.
    In the poster, Sheena appears in a commanding devil avatar, with dark elements framing her presence—intense, otherworldly, and unforgettable. The role demanded six hours of daily makeup, along with rigorous acrobatic training, as she was hoisted nearly fifteen feet in the air, embodying an evil superwoman. The performance showcased not just physical endurance, but also Sheena’s willingness to explore complex, unconventional characters.

    4. Sheena Chohan on Her Choices

    Speaking about her journey and transformations, Sheena shares:
    “I never want to be typecast as an actress who can do only one kind of role. I want to experiment, learn new things, and understand my characters deeply. This helps me grow as an actress. From playing Avail Jija Bai—calm, positive, and inspiring—and then transforming into Lilith, the Devil, and now an intense cop in JMD, each role is completely different. That variation of bringing out the character’s arc in the magic of storytelling is what I truly love as an actor.”

    5. What’s Next? A Promising Year Ahead

    With an exciting slate ahead—including her Tamil debut Arjunanin Allirani, written by acclaimed Tamil author B. Jeyamohan (known for Ponniyin Selvan: I), directed by Vino Vikraman Pillai (who directed Kafir), and featuring music by legendary composer Ilaiyaraaja and the Hollywood film Nomad—Sheena Chohan shows no signs of slowing down. From historical elegance, epic folk tales, to mythological depth and contemporary intensity, she continues to reinvent herself with fearless versatility. With Jhatasya Maranam Dhruvam adding another powerful turn to her journey, it’s clear this is just the beginning of an ever-evolving, inspiring career.

  • Seerat Commands the Storm in the Intense New Look of Jhatasya Maranam Dhruvam Poster

    Seerat Commands the Storm in the Intense New Look of Jhatasya Maranam Dhruvam Poster

    Welcoming 2026 on a thrilling note, Team JMD and Seerat Kapoor unveiled a brand-new poster of its highly anticipated Telugu psychological thriller, extending New Year wishes to audiences across the country. The visually arresting poster was shared on social media by the director of the film and also the actress Seerat Kapoor.

    The newly unveiled poster offers a haunting window into the film’s bleak, rain-drenched universe. Seerat Kapoor appears in a strikingly evocative frame—isolated, fragile, and burdened by an unspoken emotional weight. Stripped of glamour and defined by restrained styling and raw physicality, her look leans into stark realism, suggesting a deeply performance-oriented role that may mark a turning point in her on-screen persona. Set against a brooding urban backdrop, her expression reflects a character caught in a web of fear, mystery, and inner turmoil, inviting viewers to unravel her journey. The poster amplifies intrigue while firmly establishing the film’s dark, intense, and unsettling mood.

    What makes Seerat’s presence particularly compelling is the contrast she brings to the film’s dark masculine energy. While the poster also features JD Chakravarthy and Naresh Agastya in intense, shadowed frames, Seerat’s character feels like the emotional anchor of the narrative—someone whose journey is as crucial as the unfolding crime and chaos hinted at in the title Jhatasya Maranam Dhruvam (Death Is Certain for the Born).

    Sharing the poster on her social media she worte, New Year. A New Awakening. One Inevitable Truth.
    🔥 #JhatasyaMaranamDhruvam 🔥 A Pan-India Cinematic Journey 2026
    Written & directed by @shravan_jonnada_ 🎬

     

    View this post on Instagram

     

    A post shared by Seerat Kapoor (@iamseeratkapoor)

    The rain, the city lights, and the lone figure walking forward create a metaphor for inevitability—and Seerat embodies that theme with striking authenticity. Her eyes convey questions the story promises to answer: Is she a victim, a survivor, or a force that alters destinies?

    The pan-India project, directed by Shravan Jonnada and produced by Malkapuram Sivakumar under the banner of Suraksh Entertainment, has been steadily building buzz for its intense subject matter and atmospheric storytelling. Slated for release in Telugu, Hindi, Tamil, Kannada, and Malayalam, the film promises to be a genre-defining psychological thriller that combines suspense, forensic intrigue, and profound psychological depth. The film is all set to be released early this year.

  • Comedian Sunil Pal sends a rib-tickling message for friend Kapil Sharma ahead of Kis Kisko Pyaar Karoon 2’s return in theatres on 9th January

    Comedian Sunil Pal sends a rib-tickling message for friend Kapil Sharma ahead of Kis Kisko Pyaar Karoon 2’s return in theatres on 9th January

    As the calendar inches closer to 9th January 2026, the buzz around the comeback of family entertainer Kis Kisko Pyaar Karoon 2 starring Kapil Sharma, Tridha Choudhury, Ayesha Singh, Parul Gulati, Hira Warina and others is growing louder, and funnier by the day. Adding a generous dose of humour and heartfelt warmth to the excitement is a popular comedian friend of Kapil, Sunil Pal.

    The popular comedian sent his warm wishes to friend Kapil Sharma and said,”9 January ko ye dobara film leke aa raha hai, bhaiya. Iski film dekh lo, varna yeh release karta rahega, karta rahega, karta rahega.Aur Kapil Bhai, iss baar mujhe premiere pe zaroor bulana. Iss baar dono pairon mein hawai chappal nahi, dono haathon mein Apple lekar aaunga, Jo mere sabr ka phal hoga,aur aapke liye safal hoga.Abhi tum safe ho jaoge.Bhaiya, pichhli baar toh main chalte-chalte market se guzar raha tha aur aapke premiere pe pahunch gaya. Logon ne kaha, “Yeh market mein chal nahi raha.” Arre bhai, main hi toh market mein chal raha tha uss time mein! Viral kar diya! Toh bhaiya, iss baar jab mujhe premiere mein bulaoge na,toh uss haal mein mat bulaana ke main viral ho jaaun ya phir meri Charcha ho jaaye! Agar aap chahte ho ke waise charcha na ho, toh thoda kharcha karo. Mujhe badhiya sa suit bhej do, badhiya se shoes bhej do. Shoes bhi hit hojayenge, Triple S ka maamla ho jaaye, saare shoes fit ho jaaye,toh bhaiya mujhe bula lo,main aa jaaunga.Mera koi ego nahi hai, bhaiya.All the best. Bahut dheet ho yaar. Dil jeet gaye ho.”

    Directed by Anukalp Goswami, Kis Kisko Pyaar Karoon 2 is produced by Ratan Jain, Ganesh Jain, and Abbas-Mustan under Venus Worldwide Entertainment, in association with Abbas-Mustan Film Production.

  • Dr. Akshaya Jain: Redefining Ethical Aesthetic Medicine in India

    Dr. Akshaya Jain: Redefining Ethical Aesthetic Medicine in India

    Dr. Akshaya Jain is a highly respected Aesthetic Cosmetologist with over 12 years of extensive experience in cosmetic and aesthetic medicine. Recognised as one of Pune’s most sought-after cosmetic physicians, she is admired for her clinical precision, ethical practice, and her ability to deliver natural, safe, and result-driven outcomes.

    Founder & Visionary Behind CIATN and Skintillatingg

    Dr. Akshaya Jain is the Founder and Director of CIATN (Chromocosmo Institute of Aesthetics, Trichology & Nutrition) and the Founder of Skintillatingg, a premium chain of advanced skin and hair clinics. These centres are equipped with world-class medical infrastructure, state-of-the-art laser technologies, and a team of highly trained professionals, ensuring personalised aesthetic solutions aligned with global standards.

    Advancing Aesthetic Education in India

    Driven by a strong vision to elevate aesthetic education, Dr. Akshaya established CIATN to bridge the gap between theoretical learning and real-world clinical practice. The institute offers international-standard education, hands-on clinical training, and industry exposure, empowering aspiring cosmetologists to build successful, ethical, and sustainable careers in aesthetics.

    Global Qualifications & Clinical Expertise

    Dr. Akshaya Jain holds multiple national and international certifications in:

    • Medical Trichology

    • Clinical Cosmetology

    • Permanent Make-Up

    • Areola Pigmentation for Breast Cancer

    • Advanced Scar and Hairline Pigmentation

    Her expertise reflects a commitment to continuous learning and excellence in advanced aesthetic procedures.

    Awards & Recognition

    Her outstanding contributions to women empowerment, entrepreneurship, and healthcare have earned her several prestigious honours, including the Times Power Women Award, recognising her influence as a leader and changemaker in aesthetic medicine.

    Commitment to Social Responsibility

    Beyond her professional achievements, Dr. Akshaya Jain remains deeply committed to community welfare through Dr. Akshaya’s Life Care Foundation. The foundation actively works towards promoting wellness, heart health, diabetes awareness, and kidney care, reflecting her belief that true success lies in compassionate service.

    A Journey of Excellence, Education & Compassion

    Dr. Akshaya Jain’s journey stands as a powerful blend of medical expertise, visionary leadership, education, entrepreneurship, and social responsibility—making her a respected name not only in aesthetic cosmetology but also in holistic healthcare advancement.

  • Estele Strengthens Pune Footprint with the Launch of Its Fourth Store at Seasons Mall

    Estele Strengthens Pune Footprint with the Launch of Its Fourth Store at Seasons Mall

    Estele, a contemporary fashion jewellery brand known for its refined aesthetics and everyday elegance, has expanded its offline presence in Pune with the launch of its fourth store in the city, located at Seasons Mall. The new store reinforces the brand’s growing retail footprint and reflects its commitment to bringing premium yet accessible jewellery closer to modern consumers.

    Blending global design sensibilities with effortless wearability, Estele has carved a distinct space in the fashion jewellery segment. The brand caters to women who seek versatility, sophistication, and value—offering jewellery that transitions seamlessly from everyday wear to special occasions.

    Spanning 400 square feet, the newly launched store showcases a curated selection of Estele’s signature fashion jewellery collections. Shoppers can explore an extensive range including earrings, necklaces, rings, bracelets and bangles, pendant sets, deity-inspired jewellery, as well as occasion-led and everyday wear collections—each designed to complement contemporary lifestyles.

    The store’s design draws from Estele’s signature brand identity, featuring a refined pink and white colour palette accented with subtle gold highlights. The layout has been thoughtfully planned to create a warm, elegant, and inviting retail environment, allowing customers to browse comfortably while enhancing product visibility. The overall ambience reflects the brand’s premium yet approachable positioning.

    Speaking on the launch, Ms. Priyanka Jawahar COO Estele said, “Pune has always been an important market for us, and the response we’ve received here over time has been extremely encouraging. With our fourth store in the city at Seasons Mall, we aim to offer customers a more immersive and elevated shopping experience that truly reflects Estele’s design philosophy and brand aesthetics.”

    The new outlet marks another milestone in Estele’s offline growth journey. The brand continues to focus on strategic retail expansion across key metro and tier-1 cities in India, with plans to open more stores in high-footfall locations. This approach aligns with Estele’s vision of making stylish, high-quality fashion jewellery more accessible to a wider audience.

    With its growing presence, Estele remains committed to delivering thoughtfully designed jewellery that balances trend-led appeal with timeless elegance—reinforcing its position as a preferred choice for modern Indian women.

  • Media Maniacs Group Celebrates New Beginnings with Smile India Trust

    Media Maniacs Group Celebrates New Beginnings with Smile India Trust

    Noida, 31 December 2025 – Media Maniacs Group, a leading Indian PR and digital marketing agency renowned for its people-first philosophy, chose to welcome the New Year not with parties or corporate galas, but with purpose, warmth, and humanity. Continuing a heartfelt annual tradition, the team celebrated New Year festivities with the children of Smile India Trust, reaffirming its commitment to community, empathy, and meaningful social engagement.

    A Tradition Rooted in Togetherness

    What began several years ago as a simple gesture of extending New Year wishes has steadily evolved into a deeply cherished ritual for Media Maniacs Group. For the team, this celebration has become a symbolic way to bid farewell to one year and step into the next—by spending time with children whose joy, resilience, and innocence offer powerful life lessons. Each year, the initiative grows not just in scale, but in emotional significance, strengthening the bond between the organization and the Smile India Trust community.

    A Day Filled with Joy, Laughter, and Shared Moments

    The celebration unfolded as a vibrant and heartwarming affair. Team members from Media Maniacs Group spent the day engaging with the children through conversations, laughter, and shared activities. Food was lovingly distributed, stories were exchanged, and a New Year cake was cut together—small gestures that carried immense emotional value.

    The most unforgettable moments, however, came from the children themselves. Their spontaneous dance performances, cheerful singing, and enthusiastic participation filled the space with energy and happiness. Their unfiltered excitement transformed an ordinary gathering into an extraordinary experience, reminding everyone present that joy does not depend on abundance, but on connection and care.

    The Power of Presence Over Presents

    While food and celebrations were part of the day, the true essence of the initiative lay in something far more profound—presence. Spending time, listening, encouraging, and simply being there for the children created moments that will be remembered long after the festivities ended. For the Media Maniacs team, the smiles, laughter, and warmth they encountered served as a powerful reminder of life’s simplest yet most meaningful truths.

    Sharing her thoughts on the initiative, Surabhi Trivedi, Founder & CEO of Media Maniacs Group, said, “In all the laughter and warmth we shared, one thing became clear—giving time, love, and care is the greatest gift of all. The smiles we carried back with us reminded us of what truly matters.” Her words reflected the spirit of the day and the organization’s belief that meaningful impact begins with empathy.

    Gratitude to Supporters and Well-Wishers

    Media Maniacs Group also expressed heartfelt gratitude to everyone who contributed to and supported the initiative. From donors to volunteers, each individual played a vital role in making the celebration possible. Their collective efforts ensured that the children experienced a day filled with happiness, dignity, and hope as the New Year approached.

    Looking Ahead: Growing the Impact

    As Media Maniacs Group continues its journey of building brands, shaping narratives, and creating impactful communication strategies, it remains equally committed to building human connections beyond business. The organization looks forward to carrying this New Year tradition forward, with the vision of making it bigger, better, and more impactful in the years to come.

    By choosing compassion over convention, Media Maniacs Group once again demonstrated that true success is not only measured by professional milestones, but also by the positive difference one makes in the lives of others. As 2026 approaches, the smiles shared at Smile India Trust stand as a hopeful reminder of a future built on kindness, connection, and community.

  • After Years of Creams and Medication, Single Laser Session Clears Psoriasis in Young Male

    After Years of Creams and Medication, Single Laser Session Clears Psoriasis in Young Male

    • “Breakthrough Neo Elite laser technology demonstrated significant visible improvement in psoriasis lesions after a single session.”
    • The treatment demonstrated effectiveness on chronic and difficult-to-treat plaques.
    • The patient’s clinical improvement was accompanied by reported benefits in comfort and well-being.
    • The case highlights the emerging role of laser technology in psoriasis management in India.

     New Delhi: 31st Dec’25: Psoriasis patients struggling with stubborn plaques and chronic inflammation may now have a powerful new non-pharmaceutical treatment option. In a recent clinical case, Aerolase Neo Elite, an advanced 1064 nm Nd:YAG laser platform, demonstrated dramatic visible clearance in just one session, redefining expectations in psoriasis management.

    The case was reported by Dr. Rashmi Agrawal, Founder and Medical Director of SKIN – Skin International Aesthetic Laser Clinic, involving a young male patient with psoriasis who had inconsistent topical medication use but maintained regular moisturization. Despite the chronic nature of his condition and involvement of difficult-to-treat areas, the response to a single Neo Elite session was described as “mind-boggling.”

    Unlike conventional therapies that often rely on long-term medications or systemic agents, the Aerolase Neo Elite targets inflammation at its root using   break -through 650 micro sec technology  1064 nm Nd:YAG laser, without causing skin injury or systemic side effects. Even thick, inflamed plaques responded exceptionally well, highlighting the laser’s ability to deliver powerful results while remaining gentle on the skin.

    Psoriasis affects over 125 million people worldwide, with an estimated 2–3% of India’s population—nearly 30 million individuals—living with this chronic condition. Frequently dismissed as a cosmetic concern, psoriasis has a profound impact on mental health, self-esteem, and quality of life. Increased awareness of advanced, non-invasive treatment options can play a critical role in early intervention, stigma reduction, and improved patient outcomes.

    Commenting on the case, Dr. Rashmi Agrawal said:

    “The results were truly mind-boggling. Aerolase Neo Elite has completely changed how I look at psoriasis management. This non-invasive, no-downtime treatment targets inflammation at its root using the  break -through 650 micro sec technology   1064 nm Nd:YAG . It offers a   safer, comfortable, and effective—even for challenging cases.  New innovative cutting-edge technologies like Neo Elite are elevating the standard of care and allowing us to deliver faster, safer, and more patient-friendly solutions.”

    Neo Elite  from Aerolase, an US multinational, is designed to deliver high energy through its proprietary 650-microsecond pulse duration, enabling effective treatment of inflammatory skin conditions while maintaining exceptional patient comfort. Dermatologists can safely treat sensitive and hard-to-reach areas, often with visible improvement from the very first session. With no downtime and no systemic exposure, the technology integrates seamlessly alongside existing treatment protocols.

    Psoriasis requires sustained management and a comprehensive care approach to achieve long-term improvement. Advanced modalities such as Neo Elite can contribute to a significant reduction in psoriatic lesions, improvement in skin texture, and overall skin health when used as part of a structured treatment plan. Consistent maintenance, including appropriate moisturisation and follow-up care, is essential to optimise outcomes and support skin barrier function. By combining effective treatment with ongoing skin care, patients can experience not only visible clinical improvement but also enhanced comfort and confidence. Such integrated approaches underscore the importance of addressing both the physical manifestations of psoriasis and its broader impact on patient well-being.

    “We are thrilled to see Neo Elite transforming real-world psoriasis care in India,” said Madhusudan HK, Country Head, Aerolase India.

    “Dr. Agrawal’s case powerfully validates what makes Neo Elite different—its ability to deliver high-powered clinical outcomes gently and safely across all skin types. This is just the beginning of how Neo Elite will help raise dermatology standards and expand access to advanced care nationwide.”

    As demonstrated by this breakthrough case, Aerolase Neo Elite represents a significant step forward in patient-centered psoriasis care. With its ability to integrate into diverse treatment approaches, this innovation holds promise for improving the quality of life for millions living with psoriasis in India and beyond.

    Patient Perspective

    For the patient, psoriasis was not just a skin condition—it carried an emotional burden that quietly shaped daily life. Visible plaques and persistent itching led to social withdrawal, embarrassment, and constant self-monitoring. “People would stare or ask uncomfortable questions, and over time you start feeling judged,” he shared. “It affects your confidence and your mental peace in ways most people don’t see.”
    Following the Neo Elite session, the relief extended far beyond the skin. “As the redness and itching reduced, I felt lighter emotionally. I stopped worrying about hiding affected areas or explaining my condition. For the first time in years, I felt normal again.” The improvement, he says, restored not just comfort, but dignity—highlighting how effective, patient-friendly treatments can help reduce stigma and support mental well-being alongside physical recovery.

    About Aerolase

    Aerolase, a U.S.-based innovator in medical laser technology, is gaining global attention for its breakthrough approach to dermatological treatment. The company’s flagship platform, Neo Elite, powered by a proprietary 650-microsecond pulse duration, is delivering strong clinical outcomes across a wide range of skin conditions with minimal discomfort and no downtime. Designed for safe use on all skin types, Aerolase laser systems are now trusted by dermatologists and aesthetic practitioners in more than 50 countries, reinforcing the company’s growing impact on modern, patient-centric dermatology.

  • It’s a Working New Year’s Eve for Dhvani Bhanushali, Set to Perform Live in Kolkata

    It’s a Working New Year’s Eve for Dhvani Bhanushali, Set to Perform Live in Kolkata

    Dhvani Bhanushali has been keeping audiences hooked with her choice of songs. 2025 has been an eventful year for the singer, from the playful Aankhon to the romantic Bairagi. Her single Pehla Ishq also struck a chord, taking listeners back to the feeling of first love.

    While the singer looks forward to surprising her fans in 2026, Dhvani ends the year doing what she loves most, singing! Talking about having a working New Year’s Eve, Dhvani shared, “2025 was a year of learning, love and becoming more rooted through every high and low. I feel deeply grateful to welcome New Year’s Eve with people who have given me and my music so much love. Performing in Kolkata with my incredible team, with my parents in the audience, doing what I love most—this feels like a full-circle moment. I’m stepping into 2026 more confident, more honest, and ready for a new chapter.”

  • Girlyveda Launches #PeriodPositiveIndia to Build a Stigma-Free, Period-Supportive Society

    Girlyveda Launches #PeriodPositiveIndia to Build a Stigma-Free, Period-Supportive Society

    • Every act of digital support contributes to a sanitary pad being donated to a girl who needs it most under the #PeriodPositiveIndia campaign.
    • Over 50,000 sanitary pads have already been distributed across underserved communities through grassroots partnerships.
    • The initiative focuses on awareness, dignity, and community participation to address menstrual stigma and period poverty.

    New Delhi, 30th December 2026: In a step toward creating a more compassionate, informed, and equitable society, Girlyveda, an Ayurveda-led women’s wellness brand, has launched its nationwide #PeriodPositiveIndia campaign. Rooted in social responsibility, the initiative aims to normalise conversations around menstruation while addressing the persistent issue of period poverty that continues to affect millions of girls across India.

    At the heart of the campaign lies a simple yet powerful idea: transforming everyday digital participation into real-world social impact. Through #PeriodPositiveIndia, initative every new expression of support on social media contributes directly to the donation of sanitary pads for the women who lack access to basic menstrual hygiene products. This initiative acknowledges that menstruation is not just a health issue but a matter of dignity, confidence, and equal opportunity.

    Across India, many adolescent young girls and women continue to face challenges such as missed education, restricted mobility, social isolation, and emotional distress due to inadequate menstrual resources and deeply rooted taboos. These barriers affect not only physical health but also long-term self-esteem and life choices. The #PeriodPositiveIndia initiative aims to create a supportive community where menstruation is understood, accepted, and responsibly managed.

    Through on-ground collaborations with local organisations, Girlyveda has already enabled the distribution of 50,000 sanitary pads across underserved communities, including parts of Delhi-NCR, with plans to expand further through collective participation. As the campaign grows online, the brand is consciously channelling this engagement into social good—giving back to society what it draws from nature, by reinvesting awareness, trust, and growth into the well-being of the women.

    Speaking on the initiative, Mr. Danny Kumar Meena, Founder & CEO, Girlyveda, said:
    “Menstruation is a natural process, yet for too long it has been surrounded by silence and discomfort. With #PeriodPositiveIndia, our intention is to create a culture of empathy where communities come together to ensure that no woman feels held back, ashamed, or unsupported during her period. This is not about one-time aid; it’s about building confidence, dignity, and collective responsibility. When society stands together, even the smallest action can protect a girl’s right to live freely and fearlessly.”

    Beyond pad distribution, the campaign includes community awareness sessions, menstrual hygiene education, and digital storytelling focused on busting myths and encouraging open dialogue within families and social circles. Girlyveda continues to advocate menstrual equity through responsible, women-centric wellness practices, reinforcing the belief that sustainable health solutions must benefit both people and the planet.

    Despite growing awareness, menstrual stigma and unequal access remain pressing social challenges in India. Through #PeriodPositiveIndia, Girlyveda reinforces the idea that social change does not require grand gestures—only consistent, collective intent. The brand invites individuals, communities, organisations, and changemakers across the country to join the movement and help ensure that no girl’s growth, confidence, or future is limited simply because she menstruates.

    About Girlyveda

    Girlyveda is a new-age Ayurveda-led women’s wellness company dedicated to making preventive, hormone-focused health accessible for young women. Built on the principles of authentic Ayurvedic science and modern research, Girlyveda formulates targeted solutions for menstrual health, hormonal balance, skin, hair, gut and daily wellbeing. The brand champions education, empowerment and early intervention, helping women understand their bodies better and take charge of their long-term wellness. With a mission to modernize Ayurveda for the next generation, Girlyveda is committed to creating high-quality, transparent and effective products that support women through every phase of life.

  • Actor-Activist Trupti Bhoir’s TEDx Talk Amplifies Fight Against Bride Slavery

    Actor-Activist Trupti Bhoir’s TEDx Talk Amplifies Fight Against Bride Slavery

    Indian actor, producer, and social change advocate Trupti Bhoir recently marked a significant milestone in her international journey as she took the stage as a speaker at the prestigious TEDx Manhattan Beach in California, USA. Known for seamlessly blending art with activism, Trupti’s invitation to this globally respected platform stands as a recognition of her impactful work in cinema as well as her relentless efforts as a social activist.

    The TEDx organizing team, led by curator Kate and her associates, acknowledged Trupti Bhoir’s multifaceted contribution to meaningful storytelling and grassroots social change. Her work as a co-researcher, co-writer, co-producer, and lead actor in her Bollywood debut film Paro, alongside actor Taha Shah Badussha, played a key role in her selection as a speaker. Equally significant was her extensive fieldwork through her NGO, Shelter Foundation, which focuses on rescuing and rehabilitating women trapped in exploitative systems.

    Paro is a hard-hitting and deeply emotional film that sheds light on the dark and largely unspoken reality of the Paro bride slavery system in parts of India. The film explores the brutal circumstances faced by women and teenage girls who are trafficked and sold for less than the price of cattle, only to be forced into lives marked by violence, abuse, and dehumanization. Through her compelling portrayal, Trupti brings to the screen a narrative of pain, resilience, and resistance, offering not just awareness but also a powerful message of hope and transformation. The story challenges societal silence and urges audiences to confront uncomfortable truths and question long-standing prejudices.

    At TEDx Manhattan Beach, Trupti Bhoir spoke about the power of cinema as a catalyst for social change and the responsibility of storytellers to use emotionally driven narratives to ignite empathy and action. Reflecting on her experience, she described the event as both humbling and inspiring.

    “It was a beautiful experience to be part of such a huge platform where elite minds from across the world came together to inspire goodness in everyone,” Trupti shared. “Although the speakers came from varied cultural backgrounds, what truly bonded us was the universal language of love and humanity, driven by shared emotions.”

    She also expressed gratitude towards those who supported her journey to the TEDx stage. Trupti credited her TED coach Nancy Doyle, her friend Ruhi Hak, and her husband Satish Chakravarthy—who has also composed the background score for Paro—for standing by her during the preparation process. Their encouragement, she said, gave her the confidence to address an audience of nearly 400 people.

    The highlight of the evening came as Trupti concluded her talk, which was met with thunderous applause and a standing ovation. The audience’s response was particularly moving, as it acknowledged her tireless work through Shelter Foundation and her mission to rescue bride slaves across India. “That moment reinforced my belief that the message has reached people’s hearts,” she said. “Arts and advocacy go hand-in-hand, and I hope to continue inspiring action at every step ahead.”

    With this achievement, Trupti Bhoir now joins the distinguished league of Indian personalities, including global icon Shah Rukh Khan, who have previously spoken on the international TED platform. Her TEDx Talk is scheduled for official release in January 2026, and is expected to further amplify her voice on a global stage, inspiring conversations around empathy, justice, and the transformative power of storytelling.