Women Square

Author: Women Square

  • Blue Planet to Expand in India, GCC with Novo Holdings Funds

    Blue Planet to Expand in India, GCC with Novo Holdings Funds

    India, 18 November 2025 – In a significant boost to Asia’s sustainability and waste management landscape, Blue Planet Environmental Solutions, a Singapore-headquartered leader in advanced waste management and upcycling technologies, has announced a strategic investment from Novo Holdings. The Denmark-based global investment powerhouse, renowned for championing planetary health and long-term environmental stewardship, is backing Blue Planet’s vision of building resilient, scalable, and circular waste ecosystems across high-growth markets.

    Founded in 2017, Blue Planet has rapidly emerged as one of the most innovative players in integrated waste management. The company operates on a technology-first model, combining proprietary IP-driven solutions, data intelligence, and deep operational expertise to transform waste into high-value resources. Its diversified portfolio comprises several notable entities across multiple countries — including Zigma in India, Wah & Hua in Singapore, Smart Environmental in New Zealand, and other specialised sustainability firms — collectively delivering comprehensive solutions in landfill remediation, recycling, biofuel generation, hazardous waste processing, and e-waste valorisation.

    Strengthening a Circular, Low-Carbon Future

    With Novo Holdings’ investment, Blue Planet is positioned to deepen its presence across Asia-Pacific, India, New Zealand, and the Gulf Cooperation Council (GCC) region. The partnership comes at a crucial time, as emerging markets face rising urbanisation, escalating waste volumes, and growing pressure to adopt sustainable, circular solutions that reduce landfill dependence and carbon emissions.

    The strategic funding will support Blue Planet in expanding its infrastructure footprint, enhancing technology integration across its group companies, and accelerating M&A-driven growth in priority segments. A key emphasis will be placed on developing modular, scalable waste valorisation systems capable of converting landfill materials into eco-friendly, commercially valuable products. This includes pellets, cladding, and other construction materials made from reclaimed waste, contributing to both environmental and economic sustainability.

    Additionally, the collaboration will drive initiatives in carbon credit generation, ESG-focused innovations, and digital tools that enable cities and enterprises to track, optimise, and reduce their waste-related environmental impact. Blue Planet aims to use the investment to further build circular resource loops that not only minimise waste but also maximise value creation.

    Leadership Speaks: A Partnership With Shared Purpose

    Madhujeet Chimni, Founder and Chairman of Blue Planet Environmental Solutions, expressed strong confidence in the partnership:

    “We are excited to partner with Novo Holdings, whose global sustainability expertise aligns with our vision of building scalable, responsible waste solutions. This investment strengthens our strategic expansion into Southeast Asia and GCC markets and enables continued M&A-driven growth in priority segments. It positions Blue Planet to deliver measurable social and economic impact while advancing Zero Waste to Landfill across the regions we serve.”

    Prashant Singh, Co-Founder and CEO of Blue Planet, highlighted how the investment will accelerate innovation and technology deployment:

    “This partnership empowers us to continue our strong focus on innovation across our platform and deploy advanced waste valorisation technologies, including converting landfill materials into high-value products such as pellets and cladding. It also supports our mission to expand sustainable infrastructure and develop data-driven circular models that reduce environmental footprints, drive resource efficiency, and create long-term value for industries and cities.”

    From Novo Holdings’ perspective, the investment aligns with its commitment to advancing sustainability and planetary health across emerging markets.

    Deepa Hingorani, Partner and Head of Asia, Planetary Health Investments at Novo Holdings, said:

    “The rapid pace of urbanisation across Asia is intensifying the need for sustainable and context-specific waste solutions. Blue Planet exemplifies the type of knowledge-driven, impact-oriented platform that promotes resource efficiency and circularity. We are impressed by the company’s vision and execution and look forward to supporting its continued growth.”

    About Blue Planet Environmental Solutions

    Blue Planet Environmental Solutions is a Singapore-based sustainability company pioneering integrated, technology-led waste management solutions across Southeast Asia, India, the UK, and New Zealand. Its operations span landfill reclamation, hazardous and e-waste recycling, biogas and biofuel production, and energy recovery. Since its founding in 2017, Blue Planet has focused on creating scalable circular ecosystems that extract value from waste, reduce environmental harm, and contribute to its mission of achieving Zero Waste to Landfill.
    More information: www.blueplanet.asia

    About Novo Holdings

    Novo Holdings is a global holding and investment firm responsible for managing the assets and wealth of the Novo Nordisk Foundation. With a mission to improve global health outcomes and advance environmental sustainability, the firm invests across life sciences, infrastructure, private equity, real estate, and emerging technologies. Novo Holdings is the controlling shareholder of Novo Nordisk A/S and Novonesis A/S and manages a portfolio valued at EUR 142 billion as of 2024. Through its Planetary Health, Asia, Seed, Venture, and Growth investment teams, it continues to accelerate solutions that contribute to a healthier, more sustainable planet.
    More information: www.novoholdings.dk

  • Sheena Chohan on Tom Cruise’s Oscar: Recalls Mumbai Meet & Energy

    Sheena Chohan on Tom Cruise’s Oscar: Recalls Mumbai Meet & Energy

    Actress Sheena Chohan took to her social media to celebrate a milestone moment in Hollywood, sharing a heartfelt tribute to none other than Tom Cruise, who recently received an Honorary Academy Award—his first-ever Oscar—at the 16th Governors Awards held on November 16.

    Sheena was personally invited by Tom Cruise and the Mission Impossible team for the India premiere. Sheena posted a throwback selfie with Cruise, taken during his visit to Mumbai when he was promoting Mission: Impossible. In the picture, the two are seen smiling warmly at the camera, capturing a memory that Sheena says she has cherished for years.

    Sharing the post on her social media, Sheena penned down a sweet note, she wrote, “My inspiration @tomcruise, receives an honorary Oscar! A lifetime achievement award. What a body of work! What a commitment to cinema! This picture was taken at the @tajmahalmumbai … I still remember meeting Tom Cruise when he came to promote Mission Impossible. Since then, my heart has been filled with respect and admiration, and he is truly my absolute inspiration.
    Congratulations on the Oscar — truly deserved.❤”

    Reflecting further on her first encounter with the Hollywood icon, Sheena recalled being completely mesmerized by his energy and presence.

    “My inspiration, Tom Cruise, receiving an honorary Oscar — a Lifetime Achievement Award — is inspirational on another level. Meeting Tom Cruise during his first visit to India inspired me instantly — his passion for craft, cinema, compassion, competence, and quiet strength stayed with me. I’ll always remember how sincerely he acknowledged my humanitarian work, and even last year, how deeply he engaged with it again. His contribution to cinema has created an entire civilisation of storytelling that elevates artists and audiences. Seeing him receive the honorary Oscar fills me with immense pride. This honour is so truly deserved.” says, Sheena

    We surely agree with Sheena’s admiration for Tom Cruise, who has indeed brought a multiverse of cinema for the generations to watch on.

    At the Governors Awards, Tom Cruise received the honour from director Alejandro González Iñárritu. During his acceptance speech, he reflected on his cinematic journey and spoke about the power of film as a global medium that connects cultures and inspires generations.

    Sheena Chohan’s heartfelt tribute has resonated with fans, many of whom applauded her admiration for the Hollywood superstar and celebrated Cruise’s long-awaited Oscar recognition.

  • RPS Auria & Savana: Premium Living in Faridabad Sector 88

    RPS Auria & Savana: Premium Living in Faridabad Sector 88

    In the heart of the National Capital Region (NCR), RPS Group India has steadily emerged as a major real estate developer — combining vision, innovation, and lasting value. With more than two decades of experience, the group has developed and delivered over 10 million square feet of residential and commercial space.

    A Legacy of Trust and Innovation

    Founded in 2005, RPS Infrastructure Ltd. has built a strong foundation on trust and client-centric development.  Headquartered in New Delhi and operating across Faridabad, the company is driven by a leadership team that blends experience with forward-thinking — under Chairperson S.P. Gupta, Managing Director R.C. Gupta, and other key directors.  Their mission is simple yet powerful: “to transform dreams into realities” by creating homes and commercial spaces that align with both practical needs and aspirational lifestyles.

    Projects That Shape Modern Living

    RPS Group’s portfolio spans premium townships, luxury residences, and flexible office spaces.  Among its flagship developments are:

    RPS Auria — Ultra-luxury 3-, 4-, and even 5-BHK apartments in Sector 88, Faridabad.

    RPS Savana — A large residential group housing project also in Sector 88, offering thoughtfully designed units and lush green surroundings.

    RPS Palm Drive / Palms — Independent premium floors, blending elegance with community living.

    RPS 12th Avenue — A mixed-use commercial project “0 km” from the Delhi-Faridabad Toll, offering ready-to-use office and retail suites.

    Design, Sustainability & Technology

    What sets RPS Group apart is its deep commitment to architectural excellence and sustainable design. In their own words, they work with leading architects and engineers to “push the boundaries of creativity, functionality, and sustainability.”  Their projects frequently integrate green-building practices — from energy-efficient HVAC systems to eco-friendly materials — ensuring that each development is not just aesthetically pleasing, but also environmentally responsible.

    Beyond physical design, RPS Group embraces digital transformation. Their digital strategy includes virtual reality (VR) tours, 3D modeling, and Building Information Modeling (BIM) to streamline construction, improve collaboration, and give prospective buyers a realistic preview of life in their future homes.

    Why Faridabad—and Why Now

    Faridabad, with its strategic location in the NCR, is rapidly transforming into a real estate hotspot. Its proximity to Delhi, coupled with improving infrastructure and growing commercial precincts, makes it ideal for both residential investment and business expansion.

    RPS Group views this momentum not just as an opportunity, but as a responsibility. By developing high-quality yet accessible projects, they aim to contribute actively to the region’s urban transformation — creating living spaces that are functional, aspirational, and community-oriented.

    A Customer-Centric Philosophy

    Customer satisfaction lies at the core of RPS Group’s operation. Their projects routinely emphasize value, design integrity, and amenity-rich living.  Their blog and thought leadership pieces — like guidance on real estate investment and insights into market trends — reflect a developer that wants not just to build, but to educate and empower its clients.

    In a real estate world where many developers chase short-term gains, RPS Group India distinguishes itself by focusing on long-term impact: building spaces that matter, blending sustainability with sophistication, and using technology to improve transparency and customer experience. As Faridabad continues to grow, RPS is already laying the bricks for what may become the next generation of smart, community-centric urban living.

  • OakNorth CSR Backs Sukarya’s Gender Equality Program for Gurugram Girls

    OakNorth CSR Backs Sukarya’s Gender Equality Program for Gurugram Girls

    Gurugram, November 17, 2025 — Sukarya, a women-led and women-centric organization dedicated to empowering women, children, and adolescents in underprivileged communities, organized a Certification Ceremony to mark the successful completion of the first phase of its Gender Equality Program, supported by OakNorth under its CSR initiative.

    The event was graced by Mr. Varun Tuli from OakNorth, along with Ms. Meera Satpathy, Chairperson of Sukarya, Trustees, team members, and community representatives. Certificates were awarded to adolescent girls who successfully completed three months of intensive training under the program.

    Implemented in urban slum communities and government schools in Gurugram, this program empowers adolescent girls aged 10–19 to challenge gender norms, make informed decisions, and become change agents within their communities. Through customized curriculum-based training, certification, and peer-led initiatives, it builds confidence, awareness, and leadership among girls.

    Speaking at the ceremony, Mr. Varun Tuli said, “Empowering adolescent girls with knowledge and confidence is key to creating a more equitable society. OakNorth is proud to support Sukarya in building this strong foundation for change.”

    Ms. Meera Satpathy, Chairperson of Sukarya, shared, “Investing in girls is investing in generations. When one girl learns, she lifts her family, her community, and the world around her.”

    The certification marks a significant milestone in the program’s journey, and Sukarya aims to continue its engagement with new cohorts of girls in Gurugram and beyond, with continued support from OakNorth.

  • AiMeD Welcomes Government’s Withdrawal of QCOs on Key Raw Materials; Calls for Next Reform on NOC Removal

    AiMeD Welcomes Government’s Withdrawal of QCOs on Key Raw Materials; Calls for Next Reform on NOC Removal

    New Delhi, 17 November 2025: The Association of Indian Medical Device Industry (AiMeD) has welcomed the Government of India’s landmark decision to withdraw multiple Quality Control Orders (QCOs) imposed in recent years on essential raw materials across polymer, plastic, textile, and chemical value chains. The reversals, notified in the Gazette on 12 November 2025, cover critical inputs such as ABS, polypropylene, polyethylene, polyester fibres and other raw materials widely used by medical device manufacturers.

    This policy correction follows extensive submissions by AiMeD and other industry stakeholders to the Rajiv Gauba Committee at NITI Aayog and the RIS. Industry had consistently highlighted that mandatory BIS standards for raw materials were functioning as unintended import restrictions. India does not produce many of the high‑grade polymers required for precision moulding and steel grades for making high‑performance components, and export‑quality medical devices. As a result, QCOs were forcing manufacturers to rely on lower‑grade domestic substitutes or face long delays and higher costs in accessing globally compliant inputs.

    Welcoming the decision, Mr. Rajiv Nath, Forum Coordinator, AiMeD, said:
    “It’s a good decision – as the BIS licence was being used as an import restriction on plastics and steel raw materials. Technical regulations should be applied only to finished consumer goods, including medical devices, as a Make in India enabler and to protect consumers’ interests. But by not allowing us to import the right grades and quality of raw materials from Switzerland or Japan – and forcing us to buy low‑grade, low‑performance quality Indian materials that did not meet the performance needs of discerning manufacturers – we were not becoming globally competitive. We had kept our case to the Rajiv Gauba Committee at NITI Aayog and are glad the Government listened empathetically and acted on our concerns.”

    The withdrawn QCOs covered a wide range of polymer and chemical intermediates that form the backbone of syringes, IV sets, catheters, diagnostic consumables, packaging materials, and other medical devices. India’s domestic supply base does not yet manufacture many of these materials at global specifications, making access to imported grades essential for ensuring product safety, performance, and export readiness.

    AiMeD believes this step will ease input shortages, reduce compliance delays, lower manufacturing uncertainty, and improve India’s competitiveness in global markets. It also reflects a welcome shift toward a pragmatic regulatory approach—evaluating risk at the level of finished products rather than imposing blanket controls on upstream raw materials.

    Next Step: Removal of NOCs

    AiMeD has urged the Government to now advance the next reform prioritized in its submissions to the Gauba Committee—the removal of No Objection Certificate (NOC) requirements imposed by various agencies for the import of raw materials, intermediates, and components or reimporting returned export shipments and even at various stages of putting up a green field manufacturing project. These NOCs are usually arbitrary and not backed by legislation or Executive Orders and often duplicate regulatory functions, create procedural delays, and act as non‑tariff barriers that not only weaken the Ease of Doing Business framework but also add to cost of doing business and make manufacturing less competitive or appealing option.

    A streamlined system focused on regulating finished medical devices—combined with post‑market surveillance and internationally harmonised standards—will further strengthen India’s Make in India ambitions and support the growth of the domestic MedTech ecosystem.

    AiMeD’s Commitment

    AiMeD will continue working closely with the Government, BIS, and relevant Ministries to advance rational, risk‑based regulations that safeguard patient safety while fostering innovation, affordability, and global competitiveness.

    About AiMeD

    The Association of Indian Medical Device Industry (AiMeD) is the umbrella body representing over 1,800 manufacturers of medical devices across India. AiMeD works closely with government and stakeholders to strengthen India’s MedTech ecosystem, promote self‑reliance, ensure patient safety, and build global competitiveness. The association advocates for supportive policies, quality standards, and capacity building to make India not only self‑sufficient but also a global hub for affordable and high‑quality medical devices.

  • Nimbus Realty and Niveda Foundation Join Hands to Uplift Young Learners on Children’s Day

    Nimbus Realty and Niveda Foundation Join Hands to Uplift Young Learners on Children’s Day

    Nimbus Realty, in collaboration with Niveda Foundation led by Chief Trustee Ms. Sindhu Ravi, organised a Children’s Day CSR initiative for underprivileged students at Niveda Vidya Mandir, B-15, Nithari Village, Sector 31, Noida. The activity aimed to encourage their learning journey and make them feel valued and motivated on this special day. As part of its CSR philosophy, Nimbus Realty consciously partners with smaller grassroots organisations that create real on-ground impact, ensuring support reaches communities that often remain unnoticed and underserved.

    As part of the initiative, Nimbus Realty provided customised kits containing notebooks, stationery, and essential study materials to support the children’s academic needs. Nutritious food packets and basic daily-use items were also distributed to ease the burden on families from underserved backgrounds. Volunteers from both organisations spent time interacting with the students, engaging them in activities, and motivating them to stay confident and focused on their education.

    Yamini Agarwal, Chief Marketing Officer (CMO), Nimbus Realty, said: “At Nimbus Realty, we strongly believe that every child deserves the right environment and encouragement to grow. This initiative was our small gesture to let these young learners know that their dreams matter. Partnering with Niveda Foundation allowed us to create a meaningful impact and bring genuine happiness to the children on this special day.”

    Nimbus Realty remains committed to contributing positively to society through consistent and thoughtful CSR efforts. Over the years, the company has supported initiatives across education, health, and community welfare, ensuring its impact reaches those who need it most. This association with Niveda Foundation reflects their broader vision of creating value beyond business, and Nimbus Realty will continue to undertake such meaningful initiatives in the future to support and uplift communities at large.

  • School Shooting Premier League (SSPL) Announces Bengaluru Trials Following North India and Maharashtra Success

    School Shooting Premier League (SSPL) Announces Bengaluru Trials Following North India and Maharashtra Success

    • After 1,050+ young shooters competed in the North India and Maharashtra trials, the League expands its footprint with Bengaluru trials from November 15–17

    Bengaluru, November 16, 2025: Building on the remarkable response received across its first two regional trials, the School Shooting Premier League (SSPL) is now set to make its debut in Karnataka with the Bengaluru Trials, scheduled to take place from 15th to 17th November 2025 at the Agasthya Sports Academy, Kodati Huskur Road, Kodhati, Bengaluru.

    Following the participation of 880 young shooters in the North India Zone and 170+ in the Maharashtra leg, SSPL has now crossed 1,050+ young shooters overall—a milestone that reflects the fast-growing popularity of shooting among India’s youth. With Bengaluru’s strong sporting culture and thriving student community, the League is expecting 200+ talented shooters to participate in this round.

    The Bengaluru leg marks SSPL’s next step in its mission to identify, nurture, and empower emerging shooters across India. The trials will give student athletes a national-level platform to showcase their skill while gaining exposure to competitive structures that can shape long-term sporting careers.

    The previous trials brought together students from Delhi NCR, Uttar Pradesh, Haryana, Punjab, Uttarakhand, and Maharashtra, making SSPL one of the largest and most structured school-level shooting initiatives in the country. The growing enthusiasm highlights the increasing recognition of shooting as a sport that builds discipline, mental focus, precision, and resilience among young athletes.

    Speaking about the upcoming trials, Deepak Srivastav, Co-founder, SSPL, said, “The response in North India and Maharashtra has been extraordinary and has validated our belief in the immense potential of young shooters in the country. SSPL is more than a competition—it’s a movement to build a robust grassroots shooting ecosystem. We are excited to bring this momentum to Bengaluru, which has always been a hub for sports talent.”

    Ayush Yadav, Founder of SSPL, added, “Our vision is to make shooting accessible, aspirational, and aligned with national-level sporting pathways. Bengaluru has a vibrant youth community and a strong sports culture, making it the ideal destination for our next expansion. We look forward to discovering promising athletes who will represent the next generation of Indian shooting champions.”

    The Bengaluru trials will feature multiple shooting disciplines, covering categories for boys and girls under U-15 and U-19 age groups. Participants will also benefit from interactive sessions on shooting techniques, sports safety, mental conditioning, and insights into franchise selections, sponsorship opportunities, and mentorship programs.

    Selected athletes from the Bengaluru trials will qualify for the Final League Round leading up to the SSPL Main Event in early 2026. These trials are part of SSPL’s nationwide expansion, with upcoming events planned across other major cities as part of its vision to build India’s largest youth shooting ecosystem.

    About SSPL

    The School Shooting Premier League (SSPL), an initiative by the Eternal Sports Promotion Foundation, aims to promote and professionalize shooting sports at the school level across India. By introducing a structured, league-based model, SSPL intends to make shooting inclusive, aspirational, and career-focused. The initiative aligns with the National Education Policy (NEP) 2020 and Khelo Bharat – New Sports Policy 2025, both of which emphasize integrating sports into mainstream education.

    To learn more about SSPL, please visit schoolshootingleague.com

  • Ziddi Chhora” Poster Unveiled; Ajit Verma, Udham Singh, Zaara & Karishma Steal the Spotlight

    Ziddi Chhora” Poster Unveiled; Ajit Verma, Udham Singh, Zaara & Karishma Steal the Spotlight

    Tirupati Productions has launched the official poster of its upcoming film “Ziddi Chhora”. The film is produced, written, directed, and acted in by Ajit Verma. Udham Singh is the co-producer, and Hasan Ali is the executive producer. Actresses Zaara and Karishma will be seen in lead roles, and Udham Singh also plays an important part in the film.

    The poster shows that “Ziddi Chhora” is the story of a strong-willed young man. The film includes romance as well as action. The first look shows Ajit Verma holding a gun and giving a serious, intense expression.

    Speaking at the event, Ajit Verma said:
    “This film has a unique idea. It has comedy, action, and a family message. We will start shooting in the last week of November in Uttarakhand. Our plan is to release the film in June 2026. New actors bring new kinds of stories, and we hope the audience will enjoy something different in this film.”

    Ajit Verma, who earlier played the role of terrorist Kasab, said that his character in “Ziddi Chhora” is very special and something the audience has not seen before. He also praised actress Karishma for her performance.

    Actress Karishma said:
    “Working with Ajit Verma is always a great experience. He is a wonderful director and a very good person. I have worked with him before, and this project is also very exciting. Both main characters are ‘Ziddi Chhora’, but the ending will surprise the audience.”

    Co-producer Udham Singh said:
    “Our whole team is excited for this film. We will start shooting soon. The script is very strong, and we believe the audience will enjoy it a lot.”

  • NAREDCO Mahi Chennai: Empowering Women in Real Estate & Policy

    NAREDCO Mahi Chennai: Empowering Women in Real Estate & Policy

    Chennai, 14 November 2025: NAREDCO Mahi, the women’s wing of the National Real Estate Development Council (NAREDCO), hosted its Chennai Real Estate Meet at Taj Coromandel, spotlighting the growing leadership of women in shaping the future of Tamil Nadu’s real estate sector. The event brought together government officials, industry leaders, developers, and women professionals to discuss inclusive, sustainable, and innovation-driven growth in South India’s property market.

    Women Are Transforming the Real Estate Ecosystem: NAREDCO Mahi President

    In her opening remarks, Ms. Smita Dhanraj Patil, President, NAREDCO Mahi, emphasized that women’s involvement is fundamentally reshaping how the real estate ecosystem functions.

    “Empowering women is not a social cause; it is an economic strategy. Women leaders bring transparency, empathy, and long-term vision to an industry that directly impacts communities,” she said.

    She highlighted Mahi’s mission to create equal opportunities for women professionals and entrepreneurs and to foster gender-balanced decision-making across the sector.

    Tamil Nadu’s Real Estate Market Among India’s Most Transparent: TN RERA Chairman

    Shri Shiv Das Meena, IAS (Retd.), Chairman, Tamil Nadu RERA, praised the state’s progressive regulatory landscape. He noted that Tamil Nadu has emerged as one of India’s most transparent real estate markets, owing to strong governance, compliance, and public accountability.

    He stressed the need for continued collaboration between the government and industry stakeholders to drive innovation and inclusive growth.

    Women’s Participation Is Key to Sectoral Transformation: Dr. Niranjan Hiranandani

    Addressing the audience, Dr. Niranjan Hiranandani, Chairman, NAREDCO, highlighted the workforce transformation required to unlock the full potential of India’s second-largest employer—real estate.

    “If women are not equally part of this growth journey, we are overlooking half the potential that can redefine the sector. The future must be shaped by skilling, leadership opportunities, and increased participation of women across construction, finance, and design,” he said.

    Panel Discussion: Strengthening Consumer Confidence Through Collaboration

    A key attraction of the meet was a panel discussion titled:

    “From Regulation to Realisation: How RERA, Developers, and Women Leaders Can Jointly Enhance Consumer Confidence”

    Moderated by Ms. Sukanya Kannappan, Vice President (South), NAREDCO Mahi, the panel explored:

    • The critical role women play in project communication

    • Ensuring compliance under RERA

    • Strengthening consumer trust through transparency

    • Encouraging sustainable and consumer-centric development practices

    Industry speakers agreed that women leaders are increasingly becoming the bridge between regulators, developers, and consumers.

    Focus on Policy Alignment, Skilling & Mentorship for Women in Real Estate

    The event’s deliberations highlighted three core priorities:

    1. Policy Support for Women Developers

    Ms. Smita Patil called for enabling policies such as faster approval processes and reserved leadership roles to encourage more women to enter and thrive in real estate.

    2. Skill Development & Leadership Training

    The meet emphasized the need for structured training, exposure to new technologies, and on-ground learning for women.

    3. Mentorship & Professional Growth

    NAREDCO Mahi aims to build a supportive ecosystem where women can learn, collaborate, innovate, and lead confidently.

    Ms. Patil urged women to be self-driven, resilient, and ready to take on leadership roles in an evolving real estate landscape.

    Women’s Inclusion Can Build Stronger, Resilient Cities

    Dr. Hiranandani reinforced that integrating more women into formal real estate employment and entrepreneurship directly contributes to India’s economic goals.

    “If we can train and integrate women across planning, execution, and management, we are building stronger, more resilient cities,” he stated.

    A Shared Commitment to Inclusive Growth in Tamil Nadu

    The meet concluded with a collective pledge by policymakers and industry leaders to make inclusivity and sustainability core pillars of Tamil Nadu’s real estate growth. Recognitions were presented to speakers, partners, and NAREDCO Mahi members, followed by networking sessions that opened doors to new partnerships and future collaborations.

    Event Partners

    • Presenting Sponsor: GTB

    • Gold Partner: Addisia

    • Silver Partner: Casa Grand

    • Associate Partner: Alliance Granimarmo

    About NAREDCO

    Established in 1998 under the Ministry of Housing and Urban Affairs, Government of India, the National Real Estate Development Council (NAREDCO) serves as the apex body for the real estate sector. It promotes transparency, ethical business practices, and sustainable development in India’s urban landscape.

    NAREDCO Mahi, its dedicated women’s wing, empowers women entrepreneurs and professionals by offering opportunities for leadership, collaboration, and sector-wide impact.

  • Summercool’s Integrated Marketing with De De Pyaar De 2 Release

    Summercool’s Integrated Marketing with De De Pyaar De 2 Release

    New Delhi, 14 November: Summercool Home Appliances, one of India’s most trusted homegrown appliance brands, has entered into an exciting branding collaboration with the much-awaited Bollywood film De De Pyaar De 2, starring Ajay Devgn and Rakul Preet Singh. As part of this partnership, the brand has launched a new campaign titled “Summercool Life Bnaye Wonderful”, blending entertainment, innovation, and star power. The campaign features premium footage of the two actors from the film, scheduled for release on 14 November 2025, alongside Summercool’s advanced cooling solutions.

    A Blockbuster Collaboration with a Stellar Cast

    De De Pyaar De 2, directed by Anshul Sharma, brings together Ajay Devgn, Rakul Preet Singh, and R. Madhavan in a delightful romantic comedy filled with love, humor, and relationship dynamics. The film continues its predecessor’s legacy of exploring generational conflicts and modern-day relationships with wit and warmth.

    Summercool’s ad campaign will be showcased in major cinema halls across India before the movie’s screening, ensuring strong on-ground visibility and deeper emotional connection with audiences. Leveraging the nationwide buzz around the film, the campaign mirrors the movie’s charm—fresh, youthful, and engaging.

    Nationwide Rollout Across Platforms

    The new Summercool film featuring brand ambassador Ajay Devgn and co-star Rakul Preet Singh is already live on television, trending on YouTube, and actively circulating across social media. Large hoardings and posters featuring the duo have also been installed across metro cities, giving the campaign robust outdoor visibility.

    Inspired by the film’s effortless, breezy vibe, the campaign creatively aligns Bollywood glamour with the everyday comfort offered by Summercool’s cooling products.

    A Celebration of Indian Creativity and Confidence

    Mr. Ashutosh Gupta, Director – Sales & Marketing, Summercool Appliances Ltd., said:
    “Our collaboration with De De Pyaar De 2 is not just a brand-film tie-up; it is a celebration of Indian creativity and confidence. As a homegrown brand, we are proud to associate with a film that resonates with today’s generation and reflects the spirit of modern India. Beyond visibility and entertainment, partnerships like these reinforce the strength of Indian brands built by and for Indian consumers. Through this campaign, we aim to showcase how innovation, trust, and emotion make Summercool a household name.”

    Strengthening Brand Identity During Festive Season

    The collaboration highlights Summercool’s ability to engage Indian audiences through energetic, youthful, and relatable storytelling. Launching during the festive and wedding season, the campaign positions Summercool as a smart, stylish, and dependable brand that understands the needs of Indian households.

    With this strategic tie-up, Summercool continues to reaffirm its identity as a refreshing, homegrown brand that keeps India cool—both figuratively and literally.